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All Journal At-Tasyri Jurnal Hukum Islam dan Ekonomi Syariah Epicheirisi : Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Al Rikaz : Jurnal Ekonomi Syariah Jurnal Ekonomi Syariah
Alannawa, Sonia Rosta
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Religion Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Analisis Strategi Marketing Syariah Dalam Produk Pembiayaan Konsumtif Pada BPRS BMI Sepanjang: Analysis of Sharia Marketing Strategy in Consumer Financing Products at BPRS BMI Sepanjang Rahmawati, Aisha; Saqofa Nabilah Aini; Alannawa, Sonia Rosta; Afifah, Istiqomatul
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 8 No. 1 (2024)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v8i1.700

Abstract

This research aims to analyze the sharia marketing strategy of segmentation, targeting and positioning in consumer financing products at BPRS BMI Panjang Branch. This type of research is descriptive qualitative. The data collection methods used were observation, interviews and documentation. The results of this research indicate that the segmentation strategy used in consumer financing products by BPRS BMI Panjang Branch is demographic and geographic segmentation. The targeting strategy used in consumer financing products is using a concentrated market. And also the positioning strategy applied in financing products, namely product positioning based on: (1) attributes, namely being known for its fast process and easy installments; (2) prices, price provisions or installments that are low; and (3) the use of slogans is an effort to position financing products.
Strategi Islamic Branding Lembaga Fintech Syariah dalam Menarik Minat Funder dan Beneficiary: Studi pada ALAMI Fintech Sharia Alannawa, Sonia Rosta
At-Tasyri': Jurnal Hukum dan Ekonomi Syariah Vol. 4 No. 02 (2023)
Publisher : Fakultas Syari'ah Institut Agama Islam Riyadlatul Mujahidin Ngabar (IAIRM) Ponorogo.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55380/tasyri.v4i2.482

Abstract

Data BPS tahun 2010 menyebutkan jumlah populasi umat muslim di Indonesia sebanyak 207,2 juta jiwa menjadikan Indonesia sebagai pertimbangan para produsen dalam mengembangkan potensi pangsa pasarnya. Dari banyak perusahaan startup muslim global yang telah berdiri di Indonesia, ALAMI Fintech Sharia menjadi salah satu yang banyak diminati publik karena memiliki produk investasi P2P Lending berbasis syariah dengan tingkat keberhasilan yang signifikan. Keberhasilan penerapan strategi marketing Islamic branding di ALAMI membuat penulis tertarik meneliti hal ini. Metode penelitian menggunakan metode penelitian kualitatif. Sumber data yang digunakan berupa data primer dan data sekunder. Hasil penelitian menunjukkan strategi ALAMI diantaranya dari nama perusahaan yaitu singkatan dari Alif Lam Mim jelas membawa unsur islami, memiliki tampilan website mengenai produk syariah yang transparan, memberi banyak tawaran promosi pembiayaan berbasis islami yang berlandaskan pada fatwa DSN-MUI, dan menggunakan akad pembiayaan syariah. Ketertarikan para Funder dan Beneficiary dalam melakukan P2P Lending Sharia banyak dipengaruhi atas strategi Islamic branding yang diterapkan ALAMI meliputi segi keberhasilan pembiayaan, pelunasan pembiayaan yang tepat waktu dan jaminan uang kembali. Dengan demikian peneliti menarik kesimpulan bahwa strategi Islamic Branding yang diterapkan oleh PT. ALAMI Fintech Sharia bisa memudahkan dan berpotensi menarik minat serta kepercayaan para Funder dan Beneficiary dalam melakukan pembiayaan.
Strategi Manajemen Dalam Pengembangan Bisnis Pondok Pesantren Terhadap Aspek Sosial-Ekonomi Alannawa, Sonia Rosta
Al Rikaz: Jurnal Ekonomi Syariah Vol 3 No 1 (2024): Al Rikaz: Jurnal Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/rikaz.v3i2.11334

Abstract

This study aims to analyze management strategies in the development of Islamic boarding school business by paying attention to its socio-economic aspects. The research method used is descriptive qualitative. The results of the discussion show that in developing the boarding school business, management strategies involving transformational leadership, entrepreneurship, and human resource development are the keys to socio-economic success. Transformational leadership is able to inspire and motivate organizational members, while the promotion of entrepreneurship not only creates economic growth but also supports the social development of the community. Human resource development, both in academic aspects and community empowerment, contributes positively to social and economic well-being. Through these measures, the boarding school can not only manage its business efficiently but also empower the community through education and economic initiatives, making the boarding school relevant and positively impacting society in the Modern Era. This research underscores the importance of practical steps in optimizing the positive impact on the socio-economic aspects of Islamic boarding schools, which are implemented through well-planned management strategies.
ANALISIS PENYALURAN ZAKAT PROFESI DOSEN PADA PROGRAM BANTUAN UANG KULIAH TUNGGAL MAHASISWA DALAM PEMBERDAYAAN DI BIDANG PENDIDIKAN Alannawa, Sonia Rosta; Maulida Draseva Angela; M. Thoriq Farchan; Bakhrul Huda
Al-Ujrah | Jurnal Ekonomi Syariah Vol. 1 No. 02 (2023): Al - Ujrah | Jurnal Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah IAI Darul Ulum Kandangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63216/al-ujrah.v1i02.205

Abstract

This research aims to analyze how professional zakah is distributed in the UINSA Zakah Management Unit (UPZ) program as an effort to empower the economics of UINSA students. This research uses a qualitative approach method using descriptive analysis by directing researchers to the conditions to be studied and reviewing related literature. The data used in this research were obtained through observation and interviews and the data were analyzed using the triangulation method. The research results show the mechanism for distributing professional zakah in the UINSA Zakah Management Unit (UPZ) program as an effort to empower the economics of UINSA students and also explains data on zakah that has been distributed over the last 3 years. There are also obstacles found in the distribution of professional zakah funds. Such as the lack of interest of lecturers to participate in providing professional zakah funds to UPZ UINSA, mechanisms that must involve contributions from several parties, to the lack of precise distribution of funds according to the schedule set by UPZ UINSA, and obstacles in equalizing the amount of funds given to students. To deal with these obstacles, several solutions have been put forward, such as attracting the interest of lecturers or employees at UPZ UINSA, an understanding approach is needed for them which must be carried out by UPZ UINSA, providing appropriate learning or direction to students who wish to register for UKT assistance so that they do not Several errors have caused problems in the performance of UPZ UINSA, and more explanation or understanding is needed for professors who have channeled their professional funds to UPZ UINSA for changes in student targets and more appropriate amounts of aid funds so that they feel more useful.
Analisis Analisis Strategi Marketing Syariah Dalam Produk Pembiayaan Konsumtif Pada BPRS BMI Sepanjang: Analysis of Sharia Marketing Strategy in Consumer Financing Products at BPRS BMI Sepanjang Rahmawati, Aisha; Saqofa Nabilah Aini; Alannawa, Sonia Rosta; Afifah, Istiqomatul
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 8 No. 1 (2024)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v8i1.700

Abstract

This research aims to analyze the sharia marketing strategy of segmentation, targeting and positioning in consumer financing products at BPRS BMI Panjang Branch. This type of research is descriptive qualitative. The data collection methods used were observation, interviews and documentation. The results of this research indicate that the segmentation strategy used in consumer financing products by BPRS BMI Panjang Branch is demographic and geographic segmentation. The targeting strategy used in consumer financing products is using a concentrated market. And also the positioning strategy applied in financing products, namely product positioning based on: (1) attributes, namely being known for its fast process and easy installments; (2) prices, price provisions or installments that are low; and (3) the use of slogans is an effort to position financing products.
Co-Authors Afifah, Istiqomatul Aini, Saqofa Nabilah Bakhrul Huda M. Thoriq Farchan Maulida Draseva Angela Rahmawati, Aisha