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All Journal Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Riset Manajemen
Tiara Febry Adviola
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering Law, Crime, Criminology & Criminal Justice

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Sosialisasi Digital Marketing Pada UMKM di Kota Blitar Sebagai Sarana Pengembangan Pemasaran Produk Saniyyah Saniyyah; Tiara Febry Adviola; Ika Korika Swasti
JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 3 (2023): September : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v1i3.592

Abstract

Technological changes affect decision-making, behavior, and the way humans communicate and act. The rapid development of digital technology has affected people's lives, especially in the world of marketing. The use of digital media in today's marketing activities has a major influence on the progress of a business. The need for insight and knowledge of business actors regarding today's digital technology. Business actors in Sukorejo Village and Klampok Village need to be briefed on implementing digital marketing in their business. Socialization activities were carried out in two sub-districts to provide insight and knowledge about the importance of digital marketing for the sustainability of their businesses. The implementation of this socialization was carried out using the lecture method and followed by a question and answer session and practice. With assistance in making Instagram, a module on how to create and use Instagram is provided. Providing digital marketing socialization for Blitar MSME actors to develop product marketing, Blitar MSME needs the development of social media as a means of promotion. The purpose of conducting this research is to provide an understanding of the importance of digital marketing for MSME actors in developing their business. The results of the MSME development assistance activities by organizing digital marketing socialization activities are the response and enthusiasm of the audience which is quite good in carrying out this activity.
Sosialisasi Digital Marketing dan Manajemen Keuangan Pada Pelaku UMKM di Kelurahan Sukorejo Kota Blitar Tiara Febry Adviola; Nico Akbar Priyambudi; Annisa Aprilia Husnul Khotimah; Danurwenda Permana Erlushandy; Gideon Setyo Budiwitjaksono
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 2 (2023): Juni : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i2.388

Abstract

This socialization is a form of community service, especially MSME actors and residents of the Sukorejo Village, Blitar City. With the socialization of MSME development, it is hoped that it can increase the knowledge, insight, and understanding of business people in the Sukorejo Village so that they can adapt to the times and in running a business by utilizing the existing potential. Business actors and residents of the Sukorejo Village are given an understanding of the importance of online marketing or what is commonly called digital marketing, the importance of making a logo as an identity and marketing strategy as well as managing financial business. The implementation of this service program was carried out using the lecture method by UPN Veteran Jatim students and also one of the lecturers followed by a question and answer session. The results of this socialization are 1.) Very good enthusiasm seen from the activeness of the audience in listening and asking questions 2.) This MSME development outreach program can be of good use and can be applied by the audience in running their business. Socialization, Digital marketing, MSME
Co-Authors Annisa Aprilia Husnul Khotimah Budiwitjaksono, Gideon Setyo Danurwenda Permana Erlushandy Ika Korika Swasti Nico Akbar Priyambudi Saniyyah Saniyyah