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All Journal Akuntansi'45 Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Riset Manajemen INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Lucky Mahesa Yahya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Faktor Yang Mempengaruhi Minat Beli Mahasiswa Terhadap Pembelian Produk UMKM Lucky Mahesa Yahya; Rahmi Datul Ulfa; Renada Amalia; Mutia Khairun Nisa
JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 3 (2023): September : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v1i3.622

Abstract

The term Micro, Small and Medium Enterprises is called MSMEs. In its simplest form, MSMEs refer to all types of businesses, including those carried out by households, small business entities, organizations, and individuals. In order to improve the ability to create community independence, especially in the economic sector, Indonesia as a developing country makes MSMEs the main base of the community's economic sector. Purchasing decisions are steps by consumers to make judgments about whether or not to buy a product when making a purchase. This indicator explains what factors influence purchasing decisions, namely (1) buying stability after knowing consumer product information. (2) decide to buy because of the preferred brand (3) buy because of wants and needs (4) buy because of recommendations from others (5) buy because of price and quality. Quantitative research with a questionnaire which translates the diagram of the results of the questionnaire into the form of analysis with a sample of students with a sample of 30 respondents and is supported by secondary data in the form of competent previous research literature and related to the title discussed. Based on the results of the study, it can be concluded that the most influential factor in the decision to buy MSME products made by students is the purchase factor because it is in accordance with their wishes and needs.
ECONOMIC STRATEGY IN THE AGE OF ARTIFICIAL INTELLIGENCE: HARNESSING AI FOR SUSTAINABLE GROWTH Lucky Mahesa Yahya; Judijanto, Loso; Moh. Gufron Romadhoni
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 6 (2024): June
Publisher : Adisam Publisher

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Abstract

The purpose of this study is to analyse the contribution of artificial intelligence (AI) to the achievement of sustainable economic growth. The method used was a literature study, where data and information were collected from various sources including scientific journal articles, research reports, and relevant publications. The analysis involved synthesising findings from existing literature to identify the key role of AI in supporting sustainability in social, economic, and environmental aspects. The results indicated that AI plays a significant role in maximising resource use efficiency, reducing wastage, and promoting the use of renewable energy. AI also contributes to increased innovation in industry and more sustainable management of natural resources. In the environmental context, AI has proven effective in modelling and predicting climate change and addressing biodiversity challenges. AI also has the potential to increase public engagement and awareness in sustainability practices. The research conclusion suggests that integrating AI in sustainable development strategies can stimulate economic growth while ensuring a healthy environmental balance for a sustainable future.
PRIVATE SECTOR PARTICIPATION IN THE GREEN ECONOMY: A LITERATURE REVIEW ON BUSINESS SUSTAINABILITY Lucky Mahesa Yahya; Al-Amin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 1 (2025): January
Publisher : Adisam Publisher

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Abstract

The green economy has become an increasingly important global issue in the last decade, with the private sector playing an increasingly significant role. This research aims to examine the impact of private sector participation in the green economy on business sustainability. Through a literature review, this study analyses how green practices adopted by companies can benefit operational sustainability, reputation, resilience, innovation, and the development of a sustainable business ecosystem. The results show that private sector participation in the green economy can improve operational efficiency, strengthen corporate reputation and attractiveness, and encourage innovation and development of more environmentally friendly products. In addition, collaboration with other stakeholders can also shape a more sustainable business ecosystem. Thus, private sector involvement in the green economy not only has a positive impact on the environment, but can also support business sustainability in the long run.
Analisis Strategi Bisnis Usaha Mikro Kecil Dan Menengah Toko Kue: Studi Kasus Pada Usaha Kue Bolu Ina Boy Lucky Mahesa Yahya; Vinda Putri Yanda; Dinda Indriyani; Abdul Hafid
AKUNTANSI 45 Vol. 5 No. 1 (2024): Jurnal Ilmiah Akuntansi
Publisher : Fakultas Ekonomi Program Studi Akuntansi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/akuntansi45.v5i1.2517

Abstract

The goal of business analysis of sponge cake companies is to comprehend the variables that affect their competitive market performance. Numerous important factors, including the external and internal environments as well as social and cultural factors, must be taken into account in this analysis. Several analysis techniques, including SWOT, STP, and market analysis, can be applied to business analyses of sponge cake companies. Finding an overview of the application of SWOT, STP, and market analysis in the "Kue Bolu Ina Boy" business is the aim of this study. By using these techniques, sponge cake companies can better understand the opportunities and challenges they face and develop a business plan that will maximize their growth and performance. Through appropriate business analysis, a sponge cake company can maximize productivity and boost earnings. In addition, business analysis can support sponge cake companies in adapting to changing circumstances and staying competitive in a market that is becoming more and more crowded.
Perilaku Konsumen Terhadap Minat Beli Pada Perubahan Paradigma Pasar Dari Konvensional Ke Digital Lucky Mahesa Yahya; Erizal Nazaruddin; Olivia Vransiska Cania; Dhea Sri Amanda; Widia Khairani
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 3 (2023): September : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i3.1402

Abstract

This study's objectives are to ascertain the findings from a comparison of the effectiveness of using digital marketing vs traditional marketing, as well as to give a general overview of how to use digital marketing to boost sales volume. We employed sample counting with the Multiple Linear approach, which was processed using SPSS 26.0 and the EPIC Model method, in this investigation because we needed about 100 respondents. Using an online questionnaire was the study's method for gathering data. According to research findings, using digital marketing to promote products might enhance potential buyers' understanding of the things being promoted and their interest in purchasing them. The Multiple Linear Regression test findings indicate that the conventional market (X2) and the digital market (X1) have a favourable impact on customer buying interest (Y). From the results Cronach alpha values for X1, X2, and Y are based on the table mentioned above and have a significance level of 0.05 df = 100 - 2 = 98 = 0.1654. In the EPIC Model method, the effectiveness level of the Digita Market variable is higher at 4.07 when compared to the Conventional Market variable, which is 3.63.
Co-Authors Abdul Hafid Al-Amin Dhea Sri Amanda Dinda Indriyani Judijanto, Loso Moh. Gufron Romadhoni Mutia Khairun Nisa Nazaruddin, Erizal Olivia Vransiska Cania Rahmi Datul Ulfa Renada Amalia Vinda Putri Yanda Widia Khairani