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All Journal OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Riset Manajemen Jurnal Kabar Masyarakat Tabsyir: Jurnal Dakwah Dan Sosial Humaniora Perspektif: Jurnal Pendidikan dan Ilmu Bahasa International Journal of Economics and Management Research
Denok Mugi Hidayanti
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Tren Penelitian Penggunaan Artificial Intelligence dalam Manajemen Pemasaran Digital: Kajian Bibliometric Vosviewers Denok Mugi Hidayanti; Jhoni Susanto
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 3 (2024): September : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i3.2219

Abstract

With all this progress, new challenges arise related to data privacy, marketing ethics, and sustainability. Regulations such as GDPR (General Data Protection Regulation) require companies to be more careful in managing customer data, while consumers increasingly expect responsible and environmentally friendly marketing practices. This research aims to explore the latest trends in digital marketing management, analyze their impact on marketing strategies, and identify the challenges and opportunities faced by marketers in this digital era. This research uses a bibliometric approach to analyze research trends in digital marketing management. This approach allows researchers to identify publication patterns, main themes, and relationships between various concepts in the relevant scientific literature. Data sources for this research were collected from leading scientific databases such as Google Scholar. Trends in the use of Artificial Intelligence in digital marketing management with the help of Vosviewers media show that research is still open regarding studies related to marketing, participation, illusion, implementation, paramount importance, and business customers.
Penerapan Teknik Ecoprint Dengan Bahan Daun Dan Bunga Menjadi Produk Bernilai Indah Rahayu Panglipur; Denok Mugi Hidayanti; Citra Cahyanti
Jurnal Kabar Masyarakat Vol. 2 No. 1 (2024): Februari : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v2i1.1595

Abstract

AL Furqon Jember Junior High School students received assistance with ecoprinting techniques. The aim is to teach students about the utilization of natural materials, encourage their creativity, and provide them with knowledge. During the Midterm Activities (MTS), this mentoring was conducted through lectures, discussions, practices, and material sharing. Students can quickly learn the ecoprint technique because the materials and tools used are easy and fast compared to batik. In addition, the materials used are readily available in the surrounding environment, namely various leaves and flowers. The result of this ecoprinting assistance is a patterned cloth that can be used as a display (decoration) and tablecloth.  At the end of this assistance, the students' work was processed and utilized for display and use in the school environment.
Peningkatan Kedisiplinan Siswa pada Nilai-Nilai Keagamaan Penerapan dengan Manajemen Pembiasaan Pagi Dita Maulidia Putri Utami; Denok Mugi Hidayanti; Jhoni Susanto
Tabsyir: Jurnal Dakwah dan Sosial Humaniora Vol. 5 No. 1 (2024): Januari : Jurnal Dakwah dan Sosial Humaniora
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/tabsyir.v5i1.1088

Abstract

Al-Furqan Jember Junior High School students receive assistance in one of the work programs that is carried out regularly, namely morning habituation. The goal is to develop character in discipline and behavior of students. During the implementation of the morning habituation program, this assistance is carried out routinely through observation and documentation methods. The results of this activity can be used as a good bridge to form a disciplined and responsible personality, as well as making students have a sense of courtesy and can respect their teachers and friends.
Penerapan Aplikasi Quizizz Dalam Kegiatan Cerdas Cerman Pada Siswa SMP AL Furqon Jember Indah Rahayu Panglipur; Denok Mugi Hidayanti; Farida Isnaini
Perspektif : Jurnal Pendidikan dan Ilmu Bahasa Vol. 2 No. 1 (2024): Maret : Perspektif: Jurnal Pendidikan dan Ilmu Bahasa
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/perspektif.v2i1.1079

Abstract

AL Furqon Jember Junior High School students received guidance in applying the Quizizz application through quizzing activities. This effort aims to increase students’ learning motivation, provide knowledge, and reveal their potential. During the Mid-Semester Activities (MTS), guidance was carried out through discussion, practice, as well as providing material in the form of quizzes directly from the Quizizz application. Students can easily understand the technique of using this application because the tools used are easy and flexible, with laptops, LCDs, and projectors available at school. The results of this quizzing activity are in the form of general knowledge questions that students must answer through multiple choices quickly. At the end.
The Analisis implementasi model Problem Based Learning (PBL) dalam Mengembangkan Kemampuan Berpikir Kritis Peserta Didik Arina Hidayati, Ayu; Denok Mugi Hidayanti; Neviyani
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Economic learning activities are often carried out to not only memorize concepts, but also understand, criticize, and apply them in real situations. This is done by analyzing data, making decisions in diagnosing problems, and understanding the impact or solution of a problem by students. The research has the following intentions: 1) to know the problem analysis using the Problem Based Learning (PBL) model to develop students' critical thinking skills in Economics class X IIS, 2) to know the problem diagnosis using the Problem Based Learning (PBL) model to develop students' critical thinking skills in economics class X IIS, and 3) to know alternative solutions using the Problem Based Learning (PBL) model to develop students' critical thinking skills in economics class X IIS. In the process, researchers used descriptive qualitative methods involving class X IIS at SMA Negeri 1 Rogojampi Banyuwangi. The data obtained are as follows. 1) problem analysis is carried out using the information search method by checking between opinions and facts, determining real ideas from their own thoughts related to payment systems and tools, both cash and non-cash. 2) Problem diagnosis is carried out in two stages, namely the assessment of the factors that cause the problem and the consequences that occur when there is a problem. 3) Determination of alternative solutions using the PBL model is done by analyzing payment systems and tools in real situations and constructing facts with opinions.
The Effect of Product Quality and Product Price on Purchasing Decisions At Street Bar Coffee Jember Ajeng Farah Setyowati; Sri Redjeki; Denok Mugi Hidayanti
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.539

Abstract

This study aims to evaluate the influence of product quality and price on consumer purchasing decisions at Street Bar Coffee, a local coffee shop in Jember. The purchasing decision is understood as the culmination of a rational consideration process involving consumers' perceptions of product quality and price fairness. Products perceived to possess high quality and reasonable pricing are more likely to create customer satisfaction, which ultimately influences their decision to purchase. A quantitative research method was employed to obtain objective, valid, and measurable data. Data collection was carried out through the distribution of structured questionnaires to respondents who had previously purchased products from Street Bar Coffee. The data were then analyzed using statistical tools to determine the relationship and influence between the independent variables—product quality and price—and the dependent variable, which is the purchasing decision. The findings show that both product quality and price have a significant and positive impact on consumer purchasing decisions. Consumers tend to make purchase decisions when they perceive that the value offered by the product is proportional to the cost they are required to pay. Among the target market—primarily teenagers and young adults—perceived value is a key factor influencing loyalty and repeat purchases. The novelty of this study lies in its focus on a local MSME, which has received relatively little academic attention compared to larger coffee shop chains. Furthermore, the research emphasizes the strategic importance of aligning product quality with appropriate pricing to build and maintain customer trust. These findings can serve as a practical reference for micro, small, and medium enterprises (MSMEs) in developing marketing strategies that are responsive to local consumer needs, thus supporting long-term business sustainability and competitiveness in regional markets.
Co-Authors Ajeng Farah Setyowati Arina Hidayati, Ayu Citra Cahyanti Dita Maulidia Putri Utami Farida Isnaini Jhoni Susanto Neviyani panglipur, indah rahayu Sri Redjeki