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All Journal Jurnal Riset Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Neraca Manajemen, Akuntansi, dan Ekonomi Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi
Arief Widjadmoko
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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Pengaruh Hedonic Shopping Motivation dan Shopping Lifestyle terhadap Impulse Buying pada Konsumen E-Commerce Shopee Surabaya Sofiyah Salsabilah; Iswati Iswati; Arief Widjadmoko
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 3 (2024): September : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i3.2256

Abstract

The purpose of this study is to determine and analyze the effect of hedonic shopping motivation on impulse buying, to determine and analyze the effect of shopping lifestyle on impulse buying and to determine and analyze the effect of hedonic shopping motivation and shopping lifestyle on impulse buying for Shopee e-commerce consumers. The population in this study were Shopee consumers in the Surabaya area, with a sample size of 100 respondents with a Purposive sampling technique, the data collection method used was the questionnaire method with Google Form. Data analysis used in this study was validation testing, reliability testing, classical assumption testing, multiple linear regression, hypothesis testing and coefficient of determination. The results showed that there was a positive and significant effect of the hedonic shopping motivation variable on impulse buying, there was a positive and significant effect of the Shopping lifestyle variable on impulse buying and testing carried out simultaneously showed that there was a significant relationship and influence between the hedonic shopping motivation and Shopping lifestyle variables on impulse buying for Shopee e-commerce consumers in Surabaya.
Pengaruh Pengetahuan Kewirausahaan dan Sosial Media terhadap Minat Berwirausaha: (Pada Generasi Muda dan Milenial di Sidoarjo) Mita Rusdiana; Iswati Iswati; Anis Fitriyasari; Arief Widjadmoko
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i4.1152

Abstract

This study wants to find out more about "The Influence between Entrepreneurial Knowledge and Social Media with Entrepreneurial Interest" in accordance with the main problem raised, namely the influence of knowledge about entrepreneurship and social media on entrepreneurial interest in young generation in the Sidoarjo. The background of this research on entrepreneurial interest is that there are still many young who prefer to work as employees in a company, while they also have opportunities in entrepreneurship as an additional income or can be made as the main job. With the social media knowledge that the younger generation has, it can support their business. The purpose of this study is to find out: how the influence between entrepreneurial knowledge and social media on entrepreneurial interest. The method used in this study is a correlational method that aims to measure the relationship between various variables. Meanwhile, to support this research obtained from interviews, observations, making google forms. The target in this study is young generation in the Sidoarjo area, a sample taken by 100% of the population. After conducting several ways of research or data collection, it will be calculated to determine the results. The conclusion of this study is that there is a relationship between entrepreneurial knowledge and social media knowledge in supporting the business itself, so that it can attract the interest of the younger generation in entre.
Pengaruh Input Data Penjualan dan Pemahaman Karyawan tentang Penggunaan Aplikasi Accurate terhadap Pengelolaan Manajemen pada Perusahaan Depo Lakban Surabaya Ananda Nurhadi Syaifulloh; Iswati Iswati; Anis Fitriyasari; Arief Widjadmoko
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 5 (2024): September : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i5.817

Abstract

This study aims to analyze the impact of the Accurate application on the efficiency of sales data input at Depo Lakban Surabaya. The research method used is quantitative with a questionnaire as the data collection instrument. The validity test results show that all statement items are valid, with correlation values greater than the critical value. The instrument's reliability was tested using Cronbach's Alpha, which showed a value of 0.945 > 0.600, indicating that the instrument is reliable. The normality test showed that the data is normally distributed with a significance value of 0.143 > 0.05. The regression results show that the Accurate application (X1) has a coefficient of 0.364 with a significance value of 0.005 < 0.05, while another factor (X2) has a coefficient of 0.673 with a significance value of 0.003 < 0.05. The obtained regression equation is Y = 0.901 + 0.364X1 + 0.673X2. The t-test and F-test show that both independent variables significantly influence the efficiency of sales data input. This research concludes that the use of the Accurate application has an influence on the management of sales data input at the Surabaya Lakban Depo Company. And the understanding of Depo Lakban Surabaya employees also influences the company's management.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN ALAT FILTERASI PADA PT GRAPHIC CONTROL SURABAYA Nur Bakhtiar Rokhman; Iswati, Iswati; Arief Widjadmoko
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 7 No. 9 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v7i9.5183

Abstract

Penelitian ini bertujuan untuk menganalisa pengaruh kualitas produk dan harga terhadap keputusan pembelian alat filterasi pada PT Graphic Control Surabaya. Jenis penelitian ini merupakan penelitian dengan pendekatan kuantitatif. Populasi dalam penelitian ini merupakan konsumen PT Graphic Control Surabaya. Penentuan sampel pada penelitian menggunakan probabilitas sampling melalui rumus slovin sehingga diketahui jumlah sampel dalam penelitian ini 97 konsumen PT Graphic Control Surabaya. Metode analisis data dalam penelitian ini menggunakan alat analisis Data Statistik melalui uji validitas, reliabilitas, uji asumsi klasik yaitu uji normalitas, uji multikolinearitas, uji heteroskedastisitas, regresi linear berganda, uji t, uji F dan Koefisien korelasi dan determinasi. Hasil penelitian ini diketahui (1) Variabel kualitas produk berpengaruh terhadap Keputusan Pembelian hal ini dibuktikan dari nilai signifikansinya 0,000 < 0,05. Produk yang dihasilkan sesuai dengan kebutuhan masyarakat. 2. Variabel Harga berpengaruh signifikan terhadap Keputusan Pembelian hal ini dibuktikan dari nilai signifikansinya 0,0000 < 0.05. Harga yang ditawarkan PT Graphic Control Surabaya sesuai dengan kualitas produk dan output yang dihasilkan. 3. Hasil pengujian secara bersama-sama (simultan) menunjukkan bahwa variabel kualitas produk, harga berpengaruh terhadap Keputusan Pembelian PT Graphic Control Surabaya, hal ini dapat dibuktikan hasil nilai F sebesar 53,509 dan nilai signifikansi 0,000 < 0.05.
Co-Authors Ananda Nurhadi Syaifulloh Anis Fitriyasari Iswati Iswati Iswati Iswati, Iswati Mita Rusdiana Nur Bakhtiar Rokhman Sofiyah Salsabilah