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All Journal Jurnal Riset Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Anita Nurul Cahyani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Mediasi Emosi Postif Pelanggan: Pengaruh Paket Bonus Terhadap Pembelian Impulsif Anita Nurul Cahyani; Agus Suyatno; Esti Dwi Rahmawati
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 3 (2024): September : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i3.2287

Abstract

Nowadays, the development of the retail business in Indonesia has been increasingly rapid. This is marked by the presence of traditional markets which over time have been replaced by the emergence of modern markets with various types, giving rise to various types of retail shopping centers with different shapes and sizes. This study aims to analyze the mediating role of positive emotions between discounts and bonus packages on impulse purchases at Laris Toserba Sukoharjo. The population in this study were all visitors or consumers of Laris Toserba Sukoharjo and the number of samples used in this study were 97 respondents. The variables used in this study are price discounts, bonus packages, impulse purchases and positive emotions. The data used in this study are primary data. The data collection method used is a questionnaire. The data analysis technique used is Structural Equation Modeling-Partial Least Square (SEM-PLS) and uses SmartPLS 4.0. The results of this study indicate that, bonus packages have a positive and significant effect on impulse purchases, bonus packages have a positive and significant effect on positive emotions, positive emotions have a positive and significant effect on impulse purchases and mediation of positive emotions has a positive and significant effect on bonus packages on impulse purchases.
Pengaruh Brand Image, Harga Dan Produk Terhadap Loyalitas Pelanggan Dimsum Uma Yumcha Anita Nurul Cahyani; Olivia Stephanie Sarwono Putri; Rayhan Gunaningrat
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i2.669

Abstract

The purpose of this research is: (1) to find out what Dimsum Uma Yumcha is in the popular dimsum market in Solo. (2) to find out the affordable prices offered which influence customer loyalty. (3) to find out the product provided has an effect on customer loyalty. In research it is known that Brand Image, Price and Product influence customer loyalty. This research method is quantitative. The data collection technique used in this research is Probability Sampling. The population in this study were all people who consumed Uma Yumcha Dimsum products in Solo Raya City. The research sample consisted of 100 respondents from the Solo Raya community who had consumed ddimsum. Data processing in this research uses SPPS version 25. The research results show that brand image influences customer loyalty. Price affects customer loyalty. products influence customer loyalty.
Co-Authors Agus Suyatno Esti Dwi Rahmawati Olivia Stephanie Sarwono Putri Rayhan Gunaningrat