Claim Missing Document
Check
Articles

Found 3 Documents
Search

LOGO AND PACKAGING CREATION FOR SELLING VALUE DEVELOPMENT FOR BREAD, MSME (LIA BAKERY) IN KEDUNG VILLAGE, GUNUNG KALER, TANGERANG Bahits, Abdul; Kusuma, Aria Cendana; Fatimah, Andini Nur; Antika, Windi; Dewi, Gita Silviana; Abidzar, Muhammad Daffa
International Journal of Engagement and Empowerment (IJE2) Vol. 4 No. 2 (2024): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v4i2.165

Abstract

This community service activity is aimed at the "Lia Bakery" MSME located in Kedung Village, Gunung Kaler District of Tangerang. The problems faced by this MSME are the lack of understanding in marketing and the lack of selling value, so the business has not developed significantly; thus, this is the main reason for implementing this activity. The assistance in logo and packaging creation for Bread MSME “Lia Bakery" in Kedung Village, Gunung Kaler, Tangerang, aims to increase product competitiveness and added value through more attractive and professional packaging design and brand identity. This program is implemented through several stages, starting from needs analysis and design planning to implementation of the agreed design. A participatory approach is used to work with the business owner to understand product characteristics, target markets, and desired visual preferences. The result of this assistance is the creation of a packaging design that protects the product optimally and has a visual appeal that can increase consumer interest. In addition, the logo design reflects Lia Bakery's unique identity, making it easier for consumers to recognize and remember the product. The impact of this assistance program is expected to increase sales, expand the market, and strengthen the position of the Lia Bakery brand in the local bakery industry
Strategi Perlindungan Data dan Pengendalian Risiko Keamanan Informasi dalam Infrastruktur Digital Nasional Antika, Windi; Nasution, Muhammad Irwan Padli
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 11 (2025): December 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17958901

Abstract

The rapid advancement of information technology has fundamentally transformed how governments, businesses, and societies manage and distribute data. Digitalization of public services provides significant efficiency, yet it also introduces vulnerabilities related to information security and individual privacy. Within the context of national digital infrastructure development, cybersecurity and data protection have become critical issues that directly affect national stability, data sovereignty, and public trust in digital governance systems. This article aims to analyze data protection strategies and information security risk control mechanisms relevant to Indonesia amid the rising frequency of cyberattacks and data breaches. The research employs a qualitative descriptive approach through literature review, examining national policies, international standards such as ISO/IEC 27001 and the NIST Cybersecurity Framework, and previous studies on cybersecurity in public institutions. The findings reveal that effective data protection requires synergy among legal frameworks, implementation of advanced information security technologies, cyber risk management practices, and the enhancement of digital literacy within society. Furthermore, the establishment of integrated cybersecurity governance and cross-sector collaboration between the government, private entities, and the public is crucial for building sustainable national digital resilience. Implementing these strategies not only strengthens data security but also increases public trust and Indonesia’s competitiveness in the global digital economy.
POLA KOMUNIKASI PENYULUH PERTANIAN LAPANGAN (PPL) DI KECAMATAN WUA-WUA KOTA KENDARI Antika, Windi; Rela, Iskandar Zainudin; Wunawarsih, Ima Astuty
JURNAL ILMIAH PENYULUHAN DAN PENGEMBANGAN MASYARAKAT Vol. 5 No. 4 (2025)
Publisher : Department of Agricultural Extension, Faculty of Agriculture, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jippm.v5i4.140

Abstract

The development of hydroponic agriculture as a solution to land limitations in urban areas in Kendari City requires effective agricultural extension support, particularly through participatory, dialogic, and adaptive PPL communication patterns in order to increase farmers' capacity to adopt hydroponic technology. The objective of this study is to analyze the communication patterns exhibited by agricultural extension workers when interacting with hydroponic farmers in Wua-Wua District, Kendari City. The research population comprised all hydroponic farmers in Wua-Wua District, Kendari City. The research sample was obtained through the census method, yielding a total of 30 individuals. The data were collected through surveys, questionnaires, documentation, and literature studies. The research variable was defined as the communication patterns exhibited by agricultural extension workers. The analysis was performed using descriptive analysis. The findings indicated that the communication patterns exhibited by field agricultural extension workers (PPL) in Wua-Wua District, Kendari City, demonstrated that unidirectional communication predominantly fell within the adequate range, with limited potential for enhancement, particularly in enhancing the comprehension of hydroponic farmers. This is attributable to constrained interaction and feedback. Conversely, bidirectional and multidirectional communication exhibited a predominance of the good category, exhibiting efficacy in fostering active participation, dialogue, and contextual learning among farmers. Two-way communication patterns facilitate the exchange of information that is responsive to technical problems in the field, while multi-way communication patterns enhance social learning through collaboration between farmers and related parties, thereby supporting the improvement of understanding and the sustainable application of hydroponic technology. The efficacy of agricultural extension in urban areas is predominantly contingent upon the capacity of extension workers to employ participatory and dialogical communication methodologies.