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All Journal Jurnal Manajemen STIE Muhammadiyah Palopo IKRA-ITH ABDIMAS International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) International Journal of Engagement and Empowerment (IJE2) Batara Wisnu : Indonesian Journal of Community Services National Conference on Applied Business, Education & Technology (NCABET) Jurnal Teknologi Pangan dan Industri Perkebunan Maslahah: Jurnal Manajemen dan Ekonomi Syariah

Kusuma, Aria Cendana

Prodi Manajemen, Universitas Bina Bangsa Banten

Author-ID : 3540510

Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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PELATIHAN BAHASA INGGRIS BAGI UMKM MATERI ENGLISH TRANSACTIONS DAN PROMOTIONS DI RUMAH KREATIF BUMN (RKB)-CILEGON Surani, Dewi; Kusuma, Aria Cendana
IKRA-ITH ABDIMAS Vol 3 No 2 (2020): IKRAITH-ABDIMAS VOL 3 NO 2 BULAN JULI 2020
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (566.954 KB)

Pelatihan bahasa Inggris bagi UMKM di Rumah Kreaktif BUMN Cilegon dilaksanakan padabulan Februari 2018. Pelatihan diberikan dalam bentuk latihan describing dan promoting produk,serta latihan percakapan tentang transaksi jual beli produk yang dihasilkan UMKM. Pelatihandiawali dengan kegiatan pemberian informasi mengenai ilmu business speaking dengan temabusiness transaksi dan public speaking dengan tema presentastion skills dan juga memberikancontoh teks teks bahasa Inggris tentang transaksi jual beli produk UMKM. Kemudian dilanjutkandengan memberikan contoh membaca teks bahasa Inggris dengan ucapan yang benar sesuai dengankaidah ucapan bahasa Inggris. Para peserta menyimak dan menirukan bagaimana membaca teksdengan benar, berlatih membaca teks demi teks. Satu per satu peserta pelatihan melakukanpresentasi decribing dan promoting produknya secara individu serta berdialog jual beli, dalambahasa Inggris. Selama pelatihan peserta diberikan contoh, komentar, saran, dan pembetulan ucapan,gramatika, intonasi serta cara menyampaikan isi materi. Adapun pelatihan pengembangankemampuan Bahasa Inggris ini dilaksanakan dengan tujuan agar pelaku UMKM diharapkan mampumempromosikan produk, dan bertransaksi jual beli berbahasa Inggris baik dalam pameran maupuntransaksi online ke berbagai negara. Setelah dilaksanakan pelatihan ini para pelaku UMKM percayadiri menpresentasikan produk mereka dan berkomunikasi kepada orang lain dalam bahasa Inggris.

ANALISIS KUALITAS PELAYANAN PUBLIK DENGAN METODE SERVQUAL (SERVICE QUALITY) (Studi Kasus pada Kantor Kelurahan Tembong Kota Serang) Aria Cendana Kusuma; Suflani Suflani
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 5, No 2 (2019)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

AbstrakTujuan penelitian ini untuk mengetahui bagaimana Metode Service Quality bisa digunakan untuk menganalisis dan memberikan solusi terhadap permasalahan Kualitas Pelayanan Publik di Kantor Kelurahan Tembong. Metode penelitian yang digunakan adalah metode penelitian Kualitatif dan ditunjang oleh data-data kuantitatif, digunakan juga metode SERVQUAL yang terdiri dari 5 dimensi untuk menganalisis kualitas pelayanan publik di kantor Kelurahan Tembong. Hasil penelitian berdasarkan indikator dalam analisis pelayanan publik di Kantor Kelurahan Tembong, dimensi yang belum berjalan dengan baik yaitu (1) Tangible, kurangnya fasilitas kantor untuk menunjang kegiatan pelayanan (2) Reliability, kurangnya pegawai profesional yang dapat diandalkan (3) Assurance, lambatnya pelayanan yang diberikan (4) Emphaty, aparatur kelurahan yang kurang ramah dan sopan.Kata kunci: Tangible, Reliability, Assurance, dan Emphaty.AbstractThe purpose of this study was to find out how the Service Quality Method can be used to analyze and provide solutions to problems of Public Service Quality at the Tembong Village Office. The research method used is qualitative and supported by quantitative data, also used the SERVQUAL method, which consists of 5 dimensions to analyze the quality of public services in the Tembong District Administrate Office. The results of the study were the data based on indicators in the analysis of public services at the Tembong District Administrate Office. The dimensions that had not gone well, namely (1) Tangible, lack of office facilities to support service activities (2) Reliability, lack of reliable, professional employees (3) Assurance, slow service has given (4) Empathy, a village official who was not friendly and polite.Keywords: Tangible, Reliability, Assurance, and Empathy.

PELATIHAN ENTREPRENEURSHIP DALAM MEMBANGUN JIWA WIRAUSAHA BAGI PIKK PLN IP-SURALAYA PGU Tabroni Tabroni; Mamay Komarudin; Aria Cendana Kusuma; Irma Nurmala Dewi
Batara Wisnu : Indonesian Journal of Community Services Vol. 1 No. 3 (2021): Batara Wisnu | September - Desember 2021
Publisher : Gapenas Publisher

The purpose of implementing this Community Service program is to provide insight into the knowledge and skills of local employees related to entrepreneurship, which can be used to show soft skills in the workplace or as a side-job outside of daily activities. This activity is carried out by providing training that includes: lectures, discussions and simulations of business planning. The targets and partners of this PKM are Lecturers of Bina Bangsa University and employees of PIKK PLN IP-Suralaya PGU who want to become business actors. The implementation of PKM activities carried out has been carried out by the agreed plan, but the implementation process still needs to be done continuously to implement the PKM program. This program has a sustainable impact on preparing advanced and independent employees

KNOW AND MENTORING E-COMMERCE MARKET FOR MSMES IN LIALANG-SERANG VILLAGE: PENGENALAN DAN PENDAMPINGAN PEMANFAATAN MARKETPLACE E-COMMERCE BAGI PELAKU UMKM DI KELURAHAN LIALANG-SERANG Isnaini Mahuda; Aria Cendana Kusuma; Ranny Meilisa
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 1 No. 1 (2021): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v1i1.8

Human physical movement space has increasingly limited the effects of the Covid-19 pandemic online businesses are increasingly mushrooming in the community. Nowadays, it is getting familiar term e-commerce which stands for electronic commerce, which means trading electronically. With this e-commerce many many berhingga-bagi existing, it can not be dipupong that e-commerce provides a good enough for angkatanni. Growing e-commerce is also inseparable from the name of the marketplace. One type of business that began to have many marketplaces is Micro, Small, and Medium Enterprises (MSMEs). Lialang village, located in Taktakan-Kota Serang Subdistrict, has many MSME umkm actors engaged in production, handicrafts, and many other productions. Which method is the way of community activities is training and mentoring that berkurun. This activity is the community in Keluarahan Lialang, especially UMKM actors subdistrict a lot of information and education about e-commerce and know various types of marketplaces, benefits and which ones become dilim online through the marketplace as well. In addition, this activity can be a business of MSMEs for their products broader existing marketplace and innovate and change in its more advanced and growing business

PENGARUH EARNING PER SHARE (EPS) DAN DEBT TO EQUITY RATIO (DER) TERHADAP HARGA SAHAM Mega Kurnia; Ade Fauji; Aria Cendana Kusuma
National Conference on Applied Business, Education, & Technology (NCABET) Vol. 1 No. 1 (2021): The 1st National Conference on Applied Business, Education & Technology (NCABET
Publisher : Universitas Bina Bangsa

The purpose of this study is to determine the effect of Earning Per Share (EPS) and Debt to Equity Ratio (DER) on stock prices either partially or simultaneously in manufacturing companies in the consumer goods industry sub-sector of food and beverages. This study uses a quantitative approach with secondary data in the form of Earning Per Share (EPS) and Debt to Equity Ratio (DER) data and stock prices. Determination of the sample in this study was using purposive sampling technique with 3 criterias in order to obtain 9 companies from 29 companies. The analysis technique used is panel data regression analysis technique using the help of the Eviews10 application. The results of data processing show that the data is normally distributed after data transformation and there are no symptoms of classical assumptions in the study. The conclusion obtained in the research shows that Earning Per Share (EPS) partially has a positive and significant effect on stock prices. Debt to Equity Ratio (DER) partially has no effect on stock prices. Earning Per Share (EPS) and Debt to Equity Ratio (DER) simultaneously have a positive and significant effect on stock prices

PENGARUH RETURN ON ASSETS (ROA) DAN KEBIJAKAN DIVIDEN TERHADAP NILAI PERUSAHAAN Aini Fitriani; Ade Fauji; Aria Cendana Kusuma
National Conference on Applied Business, Education, & Technology (NCABET) Vol. 1 No. 1 (2021): The 1st National Conference on Applied Business, Education & Technology (NCABET
Publisher : Universitas Bina Bangsa

This study aims to examine the effect of Return On Assets (ROA) and Dividend Policy on Company Value in financial companies in the banking sub-sector listed on the Indonesia Stock Exchange for the 2016-2020 period. This study used a sample of 11 companies. The sampling technique used is purposive sampling. The results showed that, partially, Return On Assets (ROA) had an effect on company value, and Dividend Policy had no effect on Company Value. However, simultaneously, Return On Assets (ROA) and Dividend Policy have an effect on Company Value

PENGARUH BAURAN PEMASARAN TERHADAP MINAT BELI ULANG KONSUMEN GERAI ES TEH INDONESIA DI KOTA SERANG Nezly Nurlia Putri; Barkah Alkhaliq; Aria Cendana Kusuma
Jurnal Teknologi Pangan dan Industri Perkebunan (LIPIDA) Vol 2 No 1 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

The market demand for ready-to-drink beverages has increased significantly. This can be seen from the many drink outlets of various brands and types of contemporary drinks that continue to appear in the midst of Indonesian society. This study aims to determine the effect of the marketing mix on consumer repurchase intention and the most influential factors on consumer repurchase interest of Es Teh Indonesia Outlet consumers in Serang City. The variables used in this study are product, price, place, promotion, people, physical facilities and processes. All of these variables are independent variables, while as the dependent variable is the buying interest. Data collection techniques were carried out by distributing online questionnaires and had been filled out by 100 respondents. The number of respondents used was 30 respondents with the criteria of having bought and consumed Es Teh Indonesia drinks. The sampling technique used is non-probability sampling, and the sampling method used is judgmental sampling. The method used in this research is descriptive statistical analysis. The results showed that all marketing mix variables simultaneously have no significant effect on repurchase intention of Indonesian Ice Tea drinks with a significance level of 0.066 which is greater than 0.05 level of significance. Meanwhile, the marketing mix variable that has the most influence on consumers' repurchase interest at Es Teh Indonesia Outlet in Serang is the type of product offered, with a value of  = -0.176.

THE ASSISTANCE OF DEVELOPING AN E-COMMERCE MARKETPLACE FOR MICRO, SMALL, AND MEDIUM MELINJO CHIP ENTERPRISES (MSMEs) IN SUKALABA, GUNUNG SARI, SERANG, BANTEN, INDONESIA Abdul Bahits; Aria Cendana Kusuma; Fifin Tia Rohniati; Lismayada Wardani; Natalia Sari; Sri Yunita
International Journal of Engagement and Empowerment Vol. 3 No. 2 (2023): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v3i2.111

Sukalaba is a village located in a mountainous area in the Gunungsari District, Serang, Banten. There are micro, small, and medium enterprises (MSMEs) that produce melinjo chips as the source of income of these entrepreneurs. One of the problems faced by these entrepreneurs is dividing the market share only at one distribution point, hence they only produce the chips on certain days, depending on the orders. Based on the problem mentioned, the authors conclude that the sales were stagnant and there were no significant changes, therefore the ways to increase sales are by increasing product variants and packaging, and utilizing technology in the form of an e-commerce marketplace, so that it has an even higher selling price. Through the utilization of an e-commerce marketplace as an initial step towards changes and developments, melinjo chip business can grow tremendously

LOGO AND PACKAGING CREATION FOR SELLING VALUE DEVELOPMENT FOR BREAD, MSME (LIA BAKERY) IN KEDUNG VILLAGE, GUNUNG KALER, TANGERANG Bahits, Abdul; Kusuma, Aria Cendana; Fatimah, Andini Nur; Antika, Windi; Dewi, Gita Silviana; Abidzar, Muhammad Daffa
International Journal of Engagement and Empowerment (IJE2) Vol. 4 No. 2 (2024): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v4i2.165

This community service activity is aimed at the "Lia Bakery" MSME located in Kedung Village, Gunung Kaler District of Tangerang. The problems faced by this MSME are the lack of understanding in marketing and the lack of selling value, so the business has not developed significantly; thus, this is the main reason for implementing this activity. The assistance in logo and packaging creation for Bread MSME “Lia Bakery" in Kedung Village, Gunung Kaler, Tangerang, aims to increase product competitiveness and added value through more attractive and professional packaging design and brand identity. This program is implemented through several stages, starting from needs analysis and design planning to implementation of the agreed design. A participatory approach is used to work with the business owner to understand product characteristics, target markets, and desired visual preferences. The result of this assistance is the creation of a packaging design that protects the product optimally and has a visual appeal that can increase consumer interest. In addition, the logo design reflects Lia Bakery's unique identity, making it easier for consumers to recognize and remember the product. The impact of this assistance program is expected to increase sales, expand the market, and strengthen the position of the Lia Bakery brand in the local bakery industry

Konsep Slow Bar Coffee dan Keputusan Pembelian Kedai Kopi Ngopi Dipit Serang Hafidz Hanafiah; Devi Rosalina; Aria Cendana Kusuma; Irma Nurmala Dewi
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 2 No. 3 (2024): JULI : Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v2i3.1558

The Slow Bar Coffee concept was introduced in 2002 in Oslo Norway by Tim Wendelboe. This concept not only serves coffee menus to customers, but there is a discussion space created there. The aim of this research is to determine the concept of slow bar coffee offered by the Ngopi coffee shop in Dipit Serang and customer purchasing decisions which are influenced by social media marketing, product quality and location. The method used uses observation methods for the slow bar coffee concept and quantitative methods for purchasing decisions. The number of samples taken was 80 respondents. The results of the research found that the concept of slow bar coffee drinking coffee in the pit is a concept that has been carried out by baristas with customers in introducing and discussing the world of coffee. Purchasing decisions are also influenced by social media marketing, product quality, and location. So it can be concluded that social media marketing, product quality and location can influence purchasing decisions and the concept of slow bar coffee served by coffee shops in Serang City.

Co-Authors Abidzar, Muhammad Daffa Ahmad Mukhlis, Ahmad Aini Fitriani Alkhaliq, Barkah Antika, Windi BAHITS, ABDUL Barkah Alkhaliq Devi Rosalina Dewi, Gita Silviana Fatari, Fatari Fatimah, Andini Nur Fauji, Ade Fifin Tia Rohniati Hafidz Hanafiah Irma Nurmala Dewi Irma Nurmala Dewi Lismayada Wardani Mahuda, Isnaini Mamay Komarudin Mega Kurnia Natalia Sari Putri, Nezly Nurlia Ranny Meilisa Sri Yunita Suflani Surani, Dewi Tabroni

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