Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal International Journal of Engagement and Empowerment (IJE2)
Putra, Andri Muharizal
Unknown Affiliation
Humanities Education Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Ayaq World SDN BHD MSMe Business Development Malaysia with the Implementation of Digital Marketing Strategies Setiadi, Iwan Kresna; Supriadi, Yudi Nur; Winarto, Edy; Putra, Andri Muharizal; Aliyudin, Muhammad; Huridi, Muhammad Hanafia; Kusuma, Jaka Wijaya
International Journal of Engagement and Empowerment (IJE2) Vol. 4 No. 1 (2024): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v4i1.171

Abstract

The Community Service International (CSI) project is a collaboration between the Veteran National Development University of Jakarta, Indonesia, and the University of Kuala Lumpur, Malaysia, which focuses on improving the sales performance of Micro, Small, and Medium Enterprises (MSMEs). This activity targets Ayaq World Sdn Bhd (AWSB), a small business under the guidance of Majlis Amanah Rakyat (MARA) in Kuala Lumpur, which is engaged in the production and marketing of natural fruit juices.  The CSI team visited production sites, held face-to-face discussions, and analyzed the conditions and challenges faced by AWSB. Based on this analysis, the team proposed solutions, including the use of digital marketing to expand the market, increase interaction with consumers, and build brand awareness. This is expected to significantly increase AWSB's sales turnover. In addition to providing practical solutions, this activity also shows how academic collaboration can strengthen the relationship between the world of education and industry, create sustainable synergies, and encourage innovation in business strategies. Thus, CSI has succeeded in creating a sustainable positive impact, not only for AWSB, but also for other MSMEs who can benefit from the results and findings of this activity
Co-Authors Aliyudin, Muhammad Huridi, Muhammad Hanafia Iwan Kresna Setiadi Jaka Wijaya Kusuma Winarto, Edy YUDI NUR SUPRIADI