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All Journal Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan Business UHO: Jurnal Administrasi Bisnis Jurnal Ilmiah Edunomika (JIE) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat ProBisnis : Jurnal Manajemen Journal of International Conference Proceedings
Pratita, Mutya Paramita
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences

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Journal : Jurnal Ilmiah Edunomika (JIE)

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PENERAPAN TAM DAN TPB UNTUK MENGIMPLEMENTASIKAN E-COMMERCE BAGI UMKM DI PASAR SENI "SOLO IS SOLO" PASCA PANDEMI COVID-19 Pratita, Mutya Paramita; Indriastuti, Dorothea Ririn; Aszari, Adelia Nur
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12610

Abstract

Technology is always developing and requires society to be able to follow these developments. One of them is in the field of e-commerce. Currently there are many e-commerce platforms available such as Shopee, Tokopedia, Lazada, and others. The platform is expected to make it easier for business people in running their business, especially SMEs. There is a community SMEs are art workers in Surakarta who sell their own artistic products and try to keep up with e-commerce developments. The purpose of this research is to find out the interests of members of the ‘Solo is Solo’ art market in adopting e-commerce to distribute his work to buyers use the TAM and TPB Approach. To achieve this goal, this study uses a questionnaire to explore data that will be filled in by members of the Solo Art Market community of total 72 people, and tested using PLS. As we know that the Covid-19 Pandemic has prevented the art workers from selling their crafts offline. Besides, they tend to choose selling offline than online. Therefore, this study wants to predict their intention to adopt online platforms in order to restore economic conditions after the Covid-19 Pandemic. Keywords : TAM, TPB, SME, Digital Marketing
Co-Authors Aris Eddy Sarwono Aroran, Farryl Febian Aszari, Adelia Nur Dorothea Ririn Indriastuti Enzella Chrisdianthi Guruh Ghifar Zalzalah Indriyana, Iin Koraag, Satrio Tegar Gunung Marjam Desma Rahadhini Sumaryanto Sumaryanto, Sumaryanto Zakiyah, Nadiya Fikriyatuz