Article Per Year (5 Year)
p-Index From 2020 - 2025
1.36
P-Index
This Author published in this journals
All Journal Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan Business UHO: Jurnal Administrasi Bisnis Jurnal Ilmiah Edunomika (JIE) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat ProBisnis : Jurnal Manajemen Journal of International Conference Proceedings
Pratita, Mutya Paramita
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : ProBisnis : Jurnal Manajemen

 1 
Factors Influencing Repurchase Intention of Scarlett Whitening: Product Quality, Variety, and Celebrity Endorsement Pratita, Mutya Paramita; Enzella Chrisdianthi; Guruh Ghifar Zalzalah
ProBisnis : Jurnal Manajemen Vol. 15 No. 6 (2024): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the influence of product quality, product variation, and celebrity endorsement on repurchase intention of Scarlett Whitening. The sample in this study consisted of 100 respondents. The technique used in this research employed non-probability sampling technique with purposive sampling method. Data analysis in this study utilized SPSS for Windows 24.0 with multiple linear regression analysis technique at a significance level of α = 0.05. The results of the study indicate that partially, product quality, product variation, and celebrity endorsement have a significant effect on repurchase intention. The magnitude of the influence of product quality, product variation, and celebrity endorsement is indicated by the Adjusted R Square value of 57.6%. Suggestions for further research include exploring other factors that may influence repurchase intention besides product quality, product variation, and celebrity endorsement.
Co-Authors Aris Eddy Sarwono Aroran, Farryl Febian Aszari, Adelia Nur Dorothea Ririn Indriastuti Enzella Chrisdianthi Guruh Ghifar Zalzalah Indriyana, Iin Koraag, Satrio Tegar Gunung Marjam Desma Rahadhini Sumaryanto Sumaryanto, Sumaryanto Zakiyah, Nadiya Fikriyatuz