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All Journal International Journal of Humanities Education and Social Sciences Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Ayuningtyas Y Hapsari
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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The Impact of Social Media Influencers on Consumer Behavior: A Comparative Analysis of Generation Z and Millennials Life Style Ayuningtyas Y Hapsari; Pipin Sukandi; Gallang P Dalimunthe; Annisa Lisdayanti; Yelli Eka Sumadhinata; Irma Nilasari
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 3 No 5 (2024): IJHESS APRIL 2024
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v3i5.988

Abstract

In today’s digital age, social media has become an integral part of marketing strategies. One of the most trending research topics in the field of marketing is the impact of social media influencers on consumer behavior, particularly among Generation Z (Gen Z) and Millennials. These two generations have grown up with social media and are heavily influenced by the content they consume on these platforms. The primary objective of this research would be to examine and compare the effects of social media influencers on the purchasing decisions of Gen Z and Millennials. This could involve analyzing data from various sources, such as social media platforms, surveys, and sales figures. Additionally, the study could explore the types of influencers that are most effective in engaging these two generations, the specific content that resonates with them, and the role that trust and authenticity play in their decision-making processes.Furthermore, the research could delve into the psychological aspects of social media influencer marketing, such as the cognitive and emotional processes that underlie the formation of consumer preferences and attitudes. By understanding these mechanisms, marketers can develop more effective strategies to target Gen Z and Millennials, which are crucial demographics in today’s market.
THE IMPACT OF THE SPA BUSINESS MODEL ON UNIQLO'S FINANCIAL PERFORMANCE AND GLOBAL COMPETITIVENESS Ayu Widia; Ayuningtyas Y Hapsari
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5737

Abstract

The global fast fashion industry has witnessed tremendous growth in recent years, driven by consumer demand for affordable, trendy, and widely available clothing. This study investigates how key operational factors—Operating Profit, Store Expansion, and Inventory Turnover—affect Uniqlo’s financial performance and global market competitiveness. Using a quantitative explanatory approach, we analyzed secondary data from Fast Retailing’s quarterly financial reports spanning 2014 to 2023. Statistical analysis was conducted through multiple linear regression to identify the strength and direction of relationships among variables. The results reveal that Operating Profit has a significant positive impact on both Revenue Growth and Profitability, suggesting that operational efficiency is a major driver of sustainable growth. Store Expansion shows a direct and strong effect on Market Share, reinforcing the importance of global physical presence in the retail industry. Additionally, Inventory Turnover plays a vital role in enhancing both financial outcomes and operational responsiveness, positively influencing Revenue Growth, Market Share, and Profit Margins. This research contributes to a deeper understanding of how the SPA (Specialty Store Retailer of Private Label Apparel) business model supports Uniqlo’s competitive positioning. The findings offer practical insights for fashion industry stakeholders seeking to improve business performance through strategic operational decisions.
Co-Authors Annisa Lisdayanti Ayu Widia Gallang P Dalimunthe Irma Nilasari Pipin Sukandi Yelli Eka Sumadhinata