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All Journal Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan Prosiding Konferensi Nasional PKM-CSR International Journal of Humanities Education and Social Sciences
Yelli Eka Sumadhinata
Unknown Affiliation
Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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PENGEMBANGAN SISTEM INFORMASI PENGOLAHAN PAJAK PADA BIDANG PAJAK DAERAH HOTEL DAN RESTAURANT DI DINAS PENDAPATAN DAERAH KOTA BANDUNG Yelli Eka Sumadhinata
Bina Ekonomi Vol. 14 No. 2 (2010)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.715 KB) | DOI: 10.26593/be.v14i2.831.%p

Abstract

From beginning  autonomy  region now, every  region must have  to develop  ability get source income  region  for expenditure  APBD and which one with use maximum  tax assignment  region. For then needed a new system development to encode for processing on computer tax region and to increase service towards public. This  research  intend  for knowing everything about excellent  foundation income tax region and how  to processing data from obligation  tax  report, when  tax obligation  from  they tax and doing  registration,  fill up SPTPD  after processing will persistent value  tax  region must pay  for hotel and restaurant. Afterwards SPTPD to encode for processing on computer then result data mold form SKPD. Mold SKPD will give to obligation tax and can do payment with bring SKPD for get SSPD all of them will encode for processing with use language program Borland Delphi version 7.0 and for save database use SQL SERVER 2000. Result  this  research  showed  that system working  as of precisely  comply with a request service  public, however a lot of tax obligation  feel decrease  concept mechanism  reporting,  process  and pay for  tax obligation  until enthusiastic society community  less.
Pentingnya Pelatihan Peningkatan Pengetahuan Marketing Online Di Era Pandemi Covid 19 Bagi UMKM Di Wilayah Jawa Barat SRI WILUDJENG SUNU PURWANINGDYAH; YELLI EKA SUMADHINATA; GALUH BOGA KUSWARA
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 3 (2020): Peran Perguruan Tinggi dan Dunia Usaha Dalam Pemberdayaan Masyarakat Untuk Menyongsong
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (212.958 KB) | DOI: 10.37695/pkmcsr.v3i0.951

Abstract

Saat ini sektor Usaha Mikro Kecil Menengah (UMKM) telah berhasil menjelma menjadi sumber penggerak ekonomi baru di Indonesia. Maka tidak berlebihan apabila kita menyebut bahwa ekonomi di Indonesia tumbuh pesat lewat sektor UMKM. Peran UMKM terhadap perekonomian dan penyerapan tenaga kerja memang tidak lagi diragukan. Namun kondisi UMKM di era pandemi seperti ini dapat diibaratkan hidup segan mati tak mau. Penularan virus corona yang demikian cepat dan masif telah memaksa pemerintah menerapkan Pembatasan Sosial Berskala Besar (PSBB), hal ini akan juga berdampak mematikan berbagai aktivitas bisnis pelaku UMKM. Tatkala mobilitas masyarakat dan pelaku bisnis dibatasi, maka semakin sempit ruang gerak warga sebagai konsumen, maka aktivitas usaha dan bisnis pun kian terbatas atau stagnan. Sehingga perusahaan atau pelaku bisnis lesu. Untuk memberikan semangat lagi pada pelaku bisnis , maka perlu adanya pelatihan marketing secara on line guna meningkatkan kegiatan pemasaran. Adapun materi kegiatan pelatihan on line ini dapat berupa design Web, desain pesan, dll. Dengan adanya pelatihan tersebut para pelaku bisnis dapat bangkit lagi yang berdampak pada peningkatan pendapatan meningkat. Pelatihan ini dilaksanakan pada tanggal 22 Juni 2020 s.d 27 Juni 2020. Peserta PKM pada pelatihan ini yang hadir sebesar 49 orang . Hal ini dilakukan agar kegiatan pelatihan marketing online ini dapat berjalan secara efektif dan efisien.
The Impact of Social Media Influencers on Consumer Behavior: A Comparative Analysis of Generation Z and Millennials Life Style Ayuningtyas Y Hapsari; Pipin Sukandi; Gallang P Dalimunthe; Annisa Lisdayanti; Yelli Eka Sumadhinata; Irma Nilasari
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 3 No 5 (2024): IJHESS APRIL 2024
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v3i5.988

Abstract

In today’s digital age, social media has become an integral part of marketing strategies. One of the most trending research topics in the field of marketing is the impact of social media influencers on consumer behavior, particularly among Generation Z (Gen Z) and Millennials. These two generations have grown up with social media and are heavily influenced by the content they consume on these platforms. The primary objective of this research would be to examine and compare the effects of social media influencers on the purchasing decisions of Gen Z and Millennials. This could involve analyzing data from various sources, such as social media platforms, surveys, and sales figures. Additionally, the study could explore the types of influencers that are most effective in engaging these two generations, the specific content that resonates with them, and the role that trust and authenticity play in their decision-making processes.Furthermore, the research could delve into the psychological aspects of social media influencer marketing, such as the cognitive and emotional processes that underlie the formation of consumer preferences and attitudes. By understanding these mechanisms, marketers can develop more effective strategies to target Gen Z and Millennials, which are crucial demographics in today’s market.
Commodification Of Education In Transactional Leadership [A Literature Review Study] Sukandi, Pipin; Yelli Eka Sumadhinata
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 1 (2024): IJHESS AUGUST 2024
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i1.1048

Abstract

Higher education is increasingly seen as a commodity that can be bought and sold in the global market. This phenomenon emerges along with the development of a culture of capitalism that penetrates into the academic realm. This research examines the role of transactional leadership in the commodification of higher education in Indonesia. Using a case study approach of literature review from various journals, this research investigates how transactional leadership practices contribute to the transformation of education into an economically fungible product. The research findings reveal that transactional leadership encourages the creation of a management system that is oriented towards financial gain. Students are viewed as consumers, while education becomes a service that must be sold competitively. Transactional leaders tend to adopt business strategies such as aggressive marketing, diversification of study programs, and exploitation of human resources to maximize institutional income. Furthermore, this study analyzes the impact of education commodification on learning quality, academic integrity, and the welfare of the academic community. The results show that commodification can sacrifice essential aspects of education, such as intellectual development, character building, and the pursuit of scientific truth, in order to pursue financial goals. This study concludes that transactional leadership has the potential to change the face of higher education into a pure business activity, with significant consequences for the quality and purpose of education itself. The findings make an important contribution to the discussion on the direction of higher education in Indonesia and the role of leadership in determining the values embraced by educational institutions.
Co-Authors Annisa Lisdayanti Ayuningtyas Y Hapsari Gallang P Dalimunthe GALUH BOGA KUSWARA Irma Nilasari Pipin Sukandi SRI WILUDJENG SUNU PURWANINGDYAH