Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Kepada Masyarakat
Nurkhayati
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pelatihan Dasar Digital Marketing Pada UMKM Desa Kambangan Kabupaten Tegal Sonhaji; Anom Susetyo AN , Haries; Sudibyo , Toto; Fitriani , Rizki; Dwi Cahyani , Amelia; Nurkhayati; Lestari , Sri
Jurnal Pengabdian kepada Masyarakat STIE AKA Semarang Vol 3 No 2 (2024): Agustus 2024: Jurnal Pengabdian Kepada Masyarakat (ABDIMAS)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/abdimas.v3i2.364

Abstract

The development of industry 4.0 and digital transformation are currently the main keys to the movement of micro, small and medium enterprises (MSMEs) in Indonesia. However, they still face three complicated problems, namely the lack of digital literacy for marketing, the need for business capital and difficulties in logistics distribution. Market opportunities in the digital era appear to be increasingly open and will produce many benefits if only smart MSMEs transform to take advantage of digitalization trends. Digital marketing not only helps MSMEs increase sales, but also helps them build their brand, increase visibility and build better relationships
Co-Authors Anom Susetyo AN , Haries Dwi Cahyani , Amelia Fitriani , Rizki Lestari , Sri Sonhaji Sudibyo , Toto