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All Journal Adi Widya : Jurnal Pengabdian Masyarakat Dharma Sevanam : Jurnal Pengabdian Masyarakat Jurnal Komunikasi Massa
Arzil, Andrine Prima Afneta
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Workshop Pilah Sampah Sebagai Kampanye Peningkatan Kesadaran Lingkungan Bersama Rapel Solo Raya Haryono, Novita; Arzil, Andrine Prima Afneta; Suminar Ayu, Aulia; Hastjarjo, Sri; Widyantoro, Widyantoro; Arifin, Hamid; Pawito, Pawito
Adi Widya : Jurnal Pengabdian Masyarakat Vol 8 No 1 (2024): Adi Widya: Jurnal Pengabdian Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/awpm.v8i1.8142

Abstract

The community has the right to get a clean, beautiful, comfortable and healthy environment; get cleaning services; utilizing and processing waste; actively participate in waste management activities; and obtain information from local governments and/or other parties that are directly related to the sustainability of life related to waste. This right has direct implications for the community's obligations regarding the management of household waste and/or similar household waste by being obliged to reduce and/or handle waste in an environmentally sound manner. Unfortunately, the handling of environmentally sound waste has not gone well due to inadequate facilities, enforcement of regulations, and low awareness of the community itself. PT. Wahana Anugerah Energi has developed a waste collection and transportation system using a smartphone application called Rapel. Rapel campaigns for sustainable waste management in households. Currently, Rapel provides garbage pick-up services, especially for recycled waste. However, the problems faced include: wide community reach but with Human Resources (HR) PT. The Wahana Anugerah Energi (Rapel Surakarta) is limited, facilities and infrastructure for the ongoing development of understanding of waste management for the community are not sufficient, the application of Rapel is not yet known by the people of Surakarta. overcome, the lack of public awareness of Surakarta City regarding waste management, lack of cooperation and coordination with agencies related to waste problems so that Rapel technology has not received public knowledge, Surakarta people do not know about data integration related to environmental information. From this problem, we design a social marketing communication program so that Rapel Indonesia's goal of encouraging people to sort household waste can be achieved. To achieve this, we design a waste sorting workshop by presenting credible sources such as Lyfe With Less Representative and Rapel Indonesia Manager. Keywords: Waste Management, Education, Society, Technology, Surakarta
Penguatan Kapasitas Pemasaran Online bagi Pelaku UMKM Pemustaka di Kota Magelang Provinsi Jawa Tengah Hastjarjo, Sri; Ayu, Aulia Suminar; Haryono, Novita; Arzil, Andrine Prima Afneta; Abisono, Firya Qurratu'ain; Pawito, Pawito; Haryanto, Haryanto; Arifin, Hamid; Kusumawati, Diah
Dharma Sevanam : Jurnal Pengabdian Masyarakat Vol 4 No 2 (2025): Desember 2025
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sjpkm.v4i2.2676

Abstract

This article discusses an online marketing training program for Micro, Small, and Medium Enterprises (MSMEs) who are also library users in Magelang City. The program was part of a community service initiative by Universitas Sebelas Maret in collaboration with the Library and Archives Office of Magelang City. The background of the program is the low level of digital literacy and online marketing skills among MSME actors, which limits their market reach and product competitiveness. The one-day workshop adopted a hands-on practice approach with practical materials, including basic strategies for digital marketing through social media, optimization of Instagram and WhatsApp Business platforms, and the creation of engaging and effective promotional content. A key framework introduced was the "3K" strategy: Know your market, Consistent branding, and Active communication. Evaluation results showed significant improvements in participants’ understanding and skills in digital marketing. Moreover, the training reinforced the role of public libraries as centers of productive literacy, bridging access to information with community economic empowerment. This activity demonstrates that synergy between academic institutions, local government, and MSME communities can foster inclusive training models that are responsive to the real needs of small businesses in the digital era.
The Influence of Stress Relief, Escapism, Social Influence, and Accessibility Motives on Binge Watching Intensity Yohandi, Odie; Arzil, Andrine Prima Afneta
Jurnal Komunikasi Massa Vol 17, No 1 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 1 Juni 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i1.90388

Abstract

The discovery of the latest technology, namely the internet, has created increasingly diverse platforms for people to get information and entertainment (new media). One of the entertainment activities that is popular with people today is watching films and serials or dramas from home. Binge watching is a current trend in watching shows, especially among students. This is evidenced by the fact that 90% of the young generation aged 20-33 years have binge watched, and the age group that binge watches most often are those at university or student level. One of the favorite online streaming services is Netflix. Seeing this phenomenon, researchers wanted to know which motives influenced the intensity of students' binge watching This research uses an explanatory quantitative analysis method and  was conducted at Universitas Sebelas Maret. Population chosen in this research is 46.227 active students in Universitas Sebelas Maret. The Slovin formula was used in determining the sample which resulted in a sample of 99 active students and distributed equally to the 4 selected faculties. The following principal research conclusions are drawn from this study, which examines the relationship between the Intensity of Binge Watching on Netflix and the Motives for Binge Watching on Netflix: (1) Stress Relief Motive has a positive and significant effect on Binge Watching Intensity on Netflix; (2) Escapism Motive has no significant effect on Binge Watching Intensity on Netflix; (3) Social Influence Motive has a positive and significant effect on Binge Watching Intensity on Netflix; (4) Accessibility Motive has a positive and significant effect on Binge Watching Intensity on Netflix.
Analisis Framing Robert N. Entmant Pada Pemberitaan Ganjar Pranowo Di CNN Indonesia (Penolakan Timnas Israel Untuk Bertanding di Indonesia) Bintang, Bhagaskara; Arzil, Andrine Prima Afneta
Jurnal Komunikasi Massa Vol 17, No 2 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 2 Desember 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i2.95617

Abstract

In March 2023, Ganjar Pranowo issued a statement rejecting the Israeli national team from competing in Indonesia at the FIFA U-20 event which was held in Indonesia. This statement certainly caused various responses from the public. This refusal is not merely a rejection but wants to maintain the mandate of Ir. Sukarno. In its distribution, online media has become the public's choice for seeking information related to the statement made by Ganjar Pranowo. The online media cnnindonesia.com is one of them, cnnindonesia.com is an international online news platform which finally opened a channel in Indonesia under the auspices of the transmedia group. This research aims to determine the framing carried out by cnnindonesia.com regarding the rejection made by Ganjar Pranowo regarding the Israeli National Team's participation in competing in Indonesia in the FIFA U-20 event using Robert N. Entman's framing analysis. This research uses a qualitative approach with Robert N. Enmant's framing model analysis. The elements used in this model consist of Define Problems, Diagnose causes, Make Moral Judgment, Treatment Recommendation. The object of this research uses news released from March 24 2023 to April 5 2023, a total of 9 news items. The results of this research show that cnnindonesia.com was initially a place for clarification, but after FIFA canceled the event where Indonesia was the host, cnnindonesia.com wrote that one of the reasons the event was canceled was because of the rejection by Ganjar Pranowo.
Co-Authors Abisono, Firya Qurratu'ain Arifin, Hamid Ayu, Aulia Suminar Bintang, Bhagaskara Daniel Happy Putra Diah Kusumawati, Diah Haryanto Haryanto Haryono, Novita Hastjarjo, Sri Pawito Pawito Suminar Ayu, Aulia Yohandi, Odie