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All Journal The Journal of City: Branding and Authenticity
AlGhunaim, Jory
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Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Social Sciences Transportation

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Enhancing city authenticity through humanitarian architecture: A synergy of design and identity, case study, Al-Diriyah, Saudi Arabia Rahmayati, Yenny; AlGhunaim, Jory
The Journal of City: Branding and Authenticity Vol. 1 No. 2: (January) 2024
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v1i2.2024.411

Abstract

Architecture acts as a facade to the world, in which one can understand the insides of the people, religion, culture, and much more about a city. Using humanitarian architecture as a guide for reconstructing, as well as the long-term impacts of the urban planning of a city in terms of sustainability and authenticity, this study answers the questions of how the City's character and identity can be maintained while providing quick assistance via humanitarian architecture. What are the challenges that prevent humanitarian architecture from enhancing cities' authenticity, and how can we overcome them? By examining Al-Diriyah project, this study aims to look into the complex relationship of humanitarian architecture with the branding and authenticity of Riyadh, Saudi Arabia from the perspective of residents and non-residents. A blended qualitative and quantitive approach was applied as a comprehensive methodology to achieve the objectives. This study will help the application of humanitarian architecture for rebuilding countries in the East, highlighting authenticity and maintaining its cultural significance.
Experiencing place identity: A phenomenological study of visitor perception in old Jeddah AlGhunaim, Jory; Saputra, Irfan Adi; Rahmani, Ahmad Ridho
The Journal of City: Branding and Authenticity Vol. 2 No. 2: (January) 2025
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v2i2.2025.1427

Abstract

Background: Jeddah (Al-Balad), a UNESCO World Heritage Site, embodies a rich tapestry of cultural and architectural heritage that shapes its unique place identity. Methods: This study explores the phenomenological experience of visitors to Old Jeddah, focusing on how sensory perceptions and spatial interactions contribute to their understanding of place identity. By employing a mixed-method approach combining in-depth interviews and on-site observations, this research uncovers the nuanced ways in which visitors engage with the physical and intangible heritage of Al-Balad. Findings: The findings reveal three primary dimensions of visitor experience that enhance place identity: spatial nostalgia, where historical architecture evokes memories and emotional ties; sensory layering, wherein the interplay of sights, sounds, and smells enriches the cultural narrative; and interactive belonging, where participatory activities, such as heritage tours or artisan workshops, foster a deeper sense of connection. A key novelty lies in demonstrating how these sensory and spatial dimensions collectively form a dynamic and evolving sense of place identity, distinguishing Old Jeddah from other heritage sites. Conclusion: This study contributes to heritage literature by bridging phenomenology and place identity theory, while providing actionable insights for policymakers and conservationists to design visitor-centered interventions that strengthen cultural preservation and engagement. Novelty/Originality of this article: By prioritizing authentic, multisensory experiences, this research highlights the potential of Old Jeddah to remain a living heritage site that resonates across generations.
Co-Authors Rahmani, Ahmad Ridho Rahmayati, Yenny Saputra, Irfan Adi