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All Journal JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Journal of Sustainable Community Development (JSCD) Journal of Emerging Business Management and Entrepreneurship Studies
Putri, Nanda Alifia
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Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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System Dynamics Usage in The Development of Sustainable Fishermen Village A Capability Enhancement to the Policy Review and Implementation Team in Ministry of Marine Affairs and Fisheries Basbeth, Firdaus; Savitry, Gusti Ayu Made; Putri, Nanda Alifia
Journal of Sustainable Community Development (JSCD) Vol. 5 No. 2 (2023): Journal Of Sustainable Community Development (JSCD)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v5i2.102

Abstract

The Ministry of Maritime Affairs and Fisheries (KKP) through the Biak Numfor Regency Fisheries Service, is developing Samber-Binyeri Village, as a pilot fishing village in Papua to enhance the economy. A number of issues and factors, including inadequate fishing equipment, infrastructure, availability of fuel, and a lack of knowledge and skills on fishing technology and practice, have contributed to the low income and productivity of traditional fishermen. Furthermore, poor health facilities and coastal waste management make the villages unhygienic to live in, messy, and unattractive for visitors and tourists. However, implementing new policies and management practices requires a proper understanding of current practice, culture, and its impact on its ecosystem, should the change be made. Therefore, it requires proficient teams to evaluate the current model and develop a new model that yields exemplary outcomes aligned with the objectives at minimum risk. For this reason, equipping the KKP team with knowledge related to system thinking and system dynamics is very important. A four-day' workshop in system thinking and system dynamics has been carried out in Bandung in two stages: stage one, a basic understanding of system thinking and system dynamics, and stage two, modeling optimization using Vensim software. The output of this workshop programs is: to define problems and dynamic hypotheses in each field or section as a basis for Sustainable development of Kampung Nelayan Maju
Exploring the Preferences of Prospective Students in Choosing Private Higher Education Institutions Putri, Nanda Alifia
Journal of Emerging Business Management and Entrepreneurship Studies Vol. 5 No. 1 (2025): Journal of Emerging Business Management and Entrepreneurship Studies
Publisher : Research Center and Case Clearing House (RC-CCH) - Sekolah Tinggi Manajemen PPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jebmes.v5i1.188

Abstract

As competition among private higher education institutions (PHEIs) in Indonesia intensifies, understanding student preferences becomes essential for developing effective marketing strategies and admission policies. This study investigates the key factors influencing high school students' decisions when choosing higher education institutions in Indonesia, and how these preferences differ between public and private school students. Utilizing the Consumer Decision-Making Process (CDMP) framework, the research employs a qualitative approach. Data was gathered through focus group discussions with nine (9) public school students and in-depth interviews with six (6) private school students from the Jabodetabek area. The findings indicate that public school students prioritize institutional reputation and affordability. In contrast, private school students emphasize program fit and opportunities for personal growth. These results highlight the need for private higher education institutions to tailor their marketing and admission strategies to effectively attract diverse student segments and enhance recruitment outcomes.
INDONESIAN CONSUMER PREFERENCES IN SELECTING MASSIVE OPEN ONLINE COURSES (MOOCS): A CONJOINT ANALYSIS STUDY Putri, Nanda Alifia; Hidayati, Aprihatiningrum
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 11, No 1 (2025): Vol 11, No. 1 (2025)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v11i1.10838

Abstract

ABSTRACTThis paper attempts to measure and analyze consumer preferences when deciding to use massive open online courses (MOOCs). The research examines the challenges faced by Indonesian EdTech companies, particularly MOOCs, in offering diverse training sessions without considering the quality, substance, and efficiency of students' learning. This study employs descriptive quantitative research with a conjoint analysis approach to examine five key attributes: learning methods, teaching staff, prices, educational topics, and supporting services. The population is all Indonesian people aged 15–34, who are the target market of online course service providers. A total of 436 respondents were gathered by distributing online surveys. This study presents findings about the utility value and importance of the factors that influence consumer preferences. These findings reveal that price and topic are the primary factors influencing consumer preferences for online courses. It also shows the kinds of combinations of services and features that customers perceive to be important. This study contributes to the field of marketing, especially consumer preferences.ABSTRAKPenelitian ini bertujuan untuk mengukur dan menganalisis preferensi konsumen dalam menggunakan massive open online courses (MOOCs). Penelitian ini mengkaji tantangan yang dihadapi oleh perusahaan EdTech Indonesia, khususnya MOOCs, dalam menawarkan berbagai sesi pelatihan tanpa mempertimbangkan kualitas, substansi, dan efisiensi pembelajaran siswa. Studi ini menggunakan penelitian deskriptif kuantitatif dengan pendekatan analisis conjoint untuk meneliti lima atribut utama: metode pembelajaran, pengajar, harga, topik pendidikan, dan layanan pendukung. Populasi penelitian adalah masyarakat Indonesia berusia 15–34 tahun, yang merupakan target pasar penyedia layanan kursus online. Sebanyak 436 responden dikumpulkan melalui survei online. Hasil penelitian menunjukkan nilai utilitas dan pentingnya faktor-faktor yang memengaruhi preferensi konsumen. Temuan ini mengungkapkan bahwa harga dan topik merupakan faktor utama yang memengaruhi preferensi konsumen dalam memilih kursus online. Selain itu, penelitian ini menunjukkan kombinasi layanan dan fitur yang dianggap penting oleh pelanggan. Penelitian ini berkontribusi pada bidang pemasaran, khususnya preferensi konsumen.
Co-Authors Firdaus Basbeth Hidayati, Aprihatiningrum Savitry, Gusti Ayu Made