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All Journal Indonesian Journal of Social Research (IJSR) Bandung Conference Series: Business and Management MIMBAR : Jurnal Sosial dan Pembangunan
Saraswati, Nindya
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Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : MIMBAR : Jurnal Sosial dan Pembangunan

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Indonesian Halal Beauty Consumers’ Impulse Buying: Credibility, Awareness, and FoMO Explained Saraswati, Nindya; Permana, Rezi Muhamad Taufik; Gumelar, Eka Tresna
MIMBAR : Jurnal Sosial dan Pembangunan Volume 41, No. 1, (Juni 2025) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v41i1.4941

Abstract

Indonesia has a large and growing Muslim population, making it a significant market for halal beauty products. Consumers with high halal awareness are more discerning in their product choices, while credible influencers can effectively sway impulsive buying decisions. This empirical study aims to uncover how halal awareness and influencers credibility impact impulsive buying behaviour of halal beauty products and to explore how the fear of missing out (FoMO) moderates the relationships. This research is quantitative, which involves survey to 209 respondents and data analysis to quantify the relationships using SmartPLS4. The findings reveal significant positive correlation between halal awareness, influencer credibility and impulsive buying. Although FoMO shows a positive correlation with impulsive buying, its effect is not statistically significant. The moderating effect of FoMO role does not significantly show in the relationships. This research contributes to enrich liiterature, provide actionable insights for businesses and marketers in developing targeted marketing strategies that can encourage innovation and meet market demand.
Co-Authors Alfian Raga Mulya Estri Mahani, Septiana Ayu Febriyanti, Kharisma Gumelar, Eka Tresna Muhammad Rifqi Risqullah Muhammad Taufik Permana, Rezi Mulyaningsih, Hendrati Dwi Mutiara Nurazizah Rahayu Natasya Rheina Fitri Permana, Rezi Muhamad Taufik Putri Fatimah , Nadhifa Amelia Ratih Tresnati Saraswati, Septiana Ayu Estri Mahani, Nindya Sufian, Muhammad Fathoni