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All Journal Pustaka: Jurnal Bahasa dan Pendidikan ORGANIZE: Journal of Economics, Management and Finance
Juwita Putri Ananta
Unknown Affiliation
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Quarterlife Crisiss Pada Masa Dewasa Awal Ayqina Mafazania; Hanum Syifa Rafsanjani; Jasmine Mutiara Bintang; Juwita Putri Ananta
PUSTAKA: Jurnal Bahasa dan Pendidikan Vol. 4 No. 2 (2024): April : Jurnal Bahasa dan Pendidikan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/pustaka.v4i2.1231

Abstract

Quarter-life crisis is a real time that people experience in early adulthood, especially in their 20s and 30s. This crisis is characterized by challenges, fear, confusion and uncertainty about the direction of life and career that individuals face. This crisis often occurs in people who are searching for self-identity and starting a professional career. This study uses library research from various sources such as journals, books, articles and other sources of information found in  documents. Information sources can be searched using search engines such as Google Scholar, Scopus and PubMed
The Influence of TikTok Media on Student Decision Making in Online Shopping Farah Faida; Juwita Putri Ananta
ORGANIZE: Journal of Economics, Management and Finance Vol. 4 No. 1 (2025): Economic Transformation and Development
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58355/organize.v4i1.148

Abstract

The rapid development of social media, especially TikTok, has changed the consumption landscape of the younger generation. This study aims to examine the extent to which the TikTok platform influences online purchasing decisions of college students. Through a survey involving 99 college students, this study analyzes the relationship between exposure to TikTok content and online purchasing behavior. Quantitative research methods were used with questionnaire instruments that measured the frequency of TikTok use, perceptions of TikTok's influence, and online purchasing behavior. Data were analyzed using correlation analysis to test the relationship between research variables. The results showed that TikTok has a significant influence in increasing brand awareness and consumer interest in certain products. However, its influence on overall purchasing decisions is still limited. Other factors such as price, product quality, and recommendations from friends and family remain the main considerations in the decision-making process. This study examines the role of TikTok as a trigger for online purchasing decisions of college students, considering the moderating role of demographic variables such as age and gender. The results of the analysis show that the influence of TikTok is stronger among female college students than male college students. In addition, college students with high frequency of social media use are generally more susceptible to TikTok's influence. These findings highlight the importance of market segmentation in designing effective marketing strategies on the TikTok platform.
Co-Authors Ayqina Mafazania Farah Faida Hanum Syifa Rafsanjani Jasmine Mutiara Bintang