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All Journal EKSYA: Jurnal Ekonomi Syariah Jurnal Riset Manajemen dan Akuntansi (JURIMA) Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Journal of Student Research Jurnal Kajian Dan Penalaran Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Akuntansi: Jurnal Riset Ilmu Akuntansi Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Kajian Ekonomi dan Akuntansi Terapan Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Eri Nofriza
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Journal : Jurnal Riset Manajemen dan Akuntansi (JURIMA)

 1 
STRATEGI PEMASARAN DALAM UPAYA MENARIK MINAT NASABAH MENGGUNAKAN PRODUK TABUNGAN SIGINJAI MUDHARABAH PADA BANK JAMBI SYARIAH Murni Putri Pertiwi Silalahi; Eja Armaz Hardi; Eri Nofriza
Jurnal Riset Manajemen dan Akuntansi Vol. 3 No. 3 (2023): Desember: Jurnal Riset Manajemen dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurima.v3i3.2513

Abstract

Islamic banks are financial institutions that are principled in Islamic law. All activities carried out must also be in accordance with the Qur'an and Sunnah. The increasing number of banking institutions in Indonesia will lead to competition between banks. Therefore, to win this competition, bank companies must be able to fulfill a customer satisfaction. This study aims to determine the marketing strategy in an effort to attract customers to use the siginjai mudharabah savings product at Bank Jambi Syariah KC Simpang IV Sipin. In this study using qualitative methods. In this case the researcher intends to provide a description of the marketing strategy for the Siginjai mudharabah savings product and the constraints in marketing the product. The data source used is the primary data source which is directly obtained from the main source. Data collection techniques used are interviews and documentation. Data analysis techniques with inductive patterns that are based on facts that are specific to be studied, analyzed, and concluded so that they apply in general. The results of the research analysis show that Bank Jambi Syariah has carried out a 7p + Is marketing mix even though the implementation of the marketing strategy at Bank Jambi Syariah KC Simpang IV Sipin has not been implemented optimally, especially in the field of promotion. The lack of maximum performance in the field of promotion is due to the lack of promotion using social media. Even though social media has a very important role in introducing products to the wider community and there is still a limited number of offices in each city which makes it difficult for customers to access Bank Jambi Syariah.
Co-Authors Ade, Ade Irma Suryani Agustina Mutia Bambang Kurniawan Dhafi Ammar Junaidi Eja Armaz Hardi Firayani Firayani Fitri Ayu Santika Habriyanto Hasnidar Muhammad Doni Murni Putri Pertiwi Silalahi Risa Pauzia Sabita Az-zahra Sariani Sariani Sissah Sissah Sissah Sucipto Sucipto Usdeldi, Usdeldi Youdhi Prayogo Yuni Eva Purwanti