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All Journal JURNAL PENDIDIKAN TAMBUSAI Journal Evaluation in Education (JEE)
Ariani, Eka
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Evaluation of Using Odua Weston Jambi Hotel Services: The Influence of Internship Student Service Quality on Consumer Satisfaction Ariani, Eka; Patrick, Bungo; Karimi, Mina
Journal Evaluation in Education (JEE) Vol 5 No 2 (2024): April
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jee.v5i2.929

Abstract

Purpose of the study: The aim of this research is to analyze the influence of student interns on service quality and consumer satisfaction in using the services of the O2 Weston Hotel in Jambi, which is an important factor in improving the guests' stay experience. Methodology: This research method uses a quantitative approach by randomly sampling 60 consumers of the Odua Weston Hotel in Jambi. Data was collected through a survey using a questionnaire compiled based on variables related to service quality and consumer satisfaction. Data analysis was carried out using a regression test to measure the relationship between the variables involved in this research. Main Findings: The research results show that there is a significant relationship between service quality and consumer satisfaction in using the services of the Odua Weston Hotel in Jambi. Regression analysis shows that service quality has a strong positive influence on consumer satisfaction, with a high and statistically significant regression coefficient value. This shows that the higher the quality of service provided by the hotel, the higher the level of consumer satisfaction. Novelty/Originality of this study: The novelty of this research lies in the approach of using regression methods to explore in depth the influence between service quality and consumer satisfaction at the Odua Weston Hotel in Jambi, which provides a valuable contribution in strengthening understanding of the factors that influence consumer satisfaction in the context of the hotel industry.
Persepsi Generasi Muda terhadap Koperasi sebagai Lembaga Ekonomi Kerakyatan Sidabukke, Catrina Eglesia; Ariani, Eka; Hutauruk, Enjelia; Azizah, Fifa Nur; Rifki, Ahmad
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Penelitian ini bertujuan untuk menggali persepsi generasi muda terhadap koperasi sebagai lembaga ekonomi kerakyatan, dengan fokus pada mahasiswa Universitas Jambi. Menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui wawancara terstruktur dan dokumentasi. Hasil penelitian menunjukkan bahwa generasi muda memiliki persepsi positif terhadap koperasi, terutama terkait nilai gotong royong, akses permodalan, dan potensi koperasi dalam meningkatkan kesejahteraan ekonomi anggota. Namun, mereka menilai bahwa relevansi koperasi hanya dapat dipertahankan apabila koperasi mampu melakukan modernisasi melalui digitalisasi layanan, peningkatan profesionalisme, dan transparansi tata kelola. Meskipun koperasi dipandang memiliki keunggulan seperti prinsip demokrasi ekonomi dan orientasi pada kesejahteraan anggota, tantangan seperti minimnya inovasi, lemahnya manajemen, dan ketertinggalan teknologi masih menjadi hambatan untuk menarik minat generasi muda. Secara keseluruhan, penelitian ini menegaskan bahwa generasi muda tetap mendukung keberadaan koperasi, tetapi mengharapkan pembaruan agar koperasi mampu bersaing dan mempertahankan eksistensinya di tengah perkembangan ekonomi digital.
Co-Authors Ahmad Rifki Azizah, Fifa Nur Hutauruk, Enjelia Karimi, Mina Patrick, Bungo Sidabukke, Catrina Eglesia