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PELAKSANAAN CORPORATE SOCIAL RESPONSIBILITY(CSR) PADA PT.TIRTA FRESINDO JAYA (MAYORA GROUP) PASURUAN Titin Nur Jamila; Taufik Aris Saputra; Sri Wahyuningsih; Imroatus Sholehah; Fitriyah; Romlah
ICO EDUSHA Vol. 4 No. 1 (2023): The Fourth ICO EDUSHA 2023
Publisher : STAI AN-NAJAH INDONESIA MANDIRI

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Abstract

The of research is to better understand and explain the implementation of corporate social responsibility at PT.Tirta fresindo jaya (Mayora Group) using qualitative data.The research results show that the community apporoach to implementing. The Comporate Social Responbility program or PT.Tirta fresindo jaya mayora group’s pasuruan can be said to be not optimal. This isindicated by the low realization of PT.Tirta fresindo jaya (Mayora Group) Pasuruan Corporate Social Responbility. Keywords: Company Size, Profitability, Disclosure CSR Abstrak: Tujuan penelitian ini untuk lebih mengetahui dan menjelaskan pelaksanaan Corporate Social Responsibility (CSR) pada PT.Tirta Fresindo Jaya (Mayora Grup), dengan menggunakan data kualitatif. Hasil penelitian menunjukkan bahwa pendekatan masyarakat, pelaksanaan program Corporate Social Responsibility PT.Tirta Fresindo Jaya (Mayora Grup) pasuaran dapat dikatakan belum optimal. hal tersebut ditandai dengan rendahnya realisasi Corporate Social Responsibility PT.Tirta Fresindo Jaya (Mayora Grup).. Kata kunci: Ukuran Perusahaan, Profitabilitas, Pengungkapan CSR References Kiroyan, Note, 2006, Good Corporate Governance (GCG) Dan Corporate Social Responsibility (CSR), Adakah kaitan di antara keduanya. Jakarta Economic Business Review Edisi III September- Desember Kotler, Philip dan Nancy Lee, 2005, Corporate Social Responsibility.: Doing the good for your cause, Jakarta, Jakarta Economic Business Review Edisi III September-Desember Kriyantono, R. (2012). Public Relation & Crisis Management: Pendekatan Critcal Public Relations Etnografi Kritis & Kualitatif. Jakarta: Kencana Prenada Group Robbins, Coulter, 2004. Manajemen, Edisi Indonesia, Jilid kesatu. Jakrta : PT. Indeks Group Gremedia. Undang-Undang Repoblik Indonesia Nomor 40 Tahun 2007 Tentang Persoan Terbatas. (2007). Jakarta:Depertemen Hukum dan Hak Asasi Manusia. Wibisono, Yusuf, 2007, Membedakan Konsep dana aplikasi CSR, Surabaya: Fascho Publishing. Istifaroh dan Subardjo. (2017). Faktor-Faktor yang mempengaruhi Pengungkapan Corporate Social Responsibility. Jurnal Ilmu dan Riset Akuntansi, Vol. 6, No. 6. Sekolah Tinggi Ilmu Ekonomi Akuntansi Indonesia. Surabaya. ISSN: 2460-0585. Untung, (2014). CSR Dunia Bisnis, Penerbit CV. Andi Offset, Yogyakarta. Septian, (2017). Studi kasus Pelanggaran Etika Bisnis pada PT. Tirta Fresindo Jaya. Sriayu dan Mimba. (2013). Pengaruh Karakteristik Perusahaan terhadap Corporate Social Responsibility Disclosure. E-Jurnal. Hal, 326-344. Universitas Udayana. ISSN: 23028556.
Harga Yang Berkeadilan Dalam Perspektif Ekonomi Islam Dan Pengaruhnya Terhadap Keputusan Pembelian Ayam Geprek Di Pamekasan Taufik Aris Saputra
Ekosiana Jurnal Ekonomi Syari ah Vol. 12 No. 2 (2025): Ekosiana : Jurnal Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, STAI AN-NAJAH INDONESIA MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47077/ekosiana.v12i2.604

Abstract

This study aims to analyze the influence of price on purchasing decisions of Ayam Geprek at Tok Patok Outlet located in Panaan Village, Palengaan District, Pamekasan Regency. Tok Patok is one of the culinary brands that has rapidly expanded in Madura, founded by Agus Pranajaya from Sidoarjo, with one of its branches managed by Mrs. Masrufah, who also serves as a caretaker of Mambaul Ulum Islamic Boarding School, Bata-Bata. This research applies a quantitative approach with a survey method involving consumers who made purchases at Tok Patok Panaan Outlet. The independent variable in this study is price, while the dependent variable is purchasing decision. The menu offered consists of four packages ranging from IDR 10,000 to IDR 14,000, with a complimentary bottle of mineral water for each package purchased. Data analysis using simple linear regression produced the equation Y = 0.070 + 0.701X + e, indicating that price has a positive and significant effect on purchasing decisions. This means that each increase in affordable and consumer-expected pricing will enhance purchasing decisions by 70.1%. These findings confirm that competitive pricing strategies play a dominant role in shaping consumer preferences and loyalty. The results are expected to serve as a reference for Tok Patok’s management in formulating effective marketing strategies. Keywords: Price; Purchasing Decision; Ayam Geprek; Tok Patok; Pamekasan