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All Journal Journal of Humanities and Social Studies Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan International Journal of Economics, Management and Accounting LAWPASS
H. Suwiryo, Darmo
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Analysis of Marketing Strategy in Optimizing New Student Registration at the University of Muhammadiyah Sukabumi Prianugraha, Alreza; Deni Muhammad Danial, R; H. Suwiryo, Darmo
LAW & PASS: International Journal of Law, Public Administration and Social Studies Vol. 1 No. 3 (2024): August
Publisher : PT. Multidisciplinary Press Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/lawpass.v1i3.25

Abstract

The purpose of this study is to identify and analyze the general marketing strategy used to attract prospective new students of the University of Muhammadiyah Sukabumi (UMMI). Data was collected through observation, document analysis, and interviews. This study uses a descriptive method with a qualitative approach and applies Miles & Huberman's qualitative analysis to process the data. The results of the study show that the use of marketing mix dimensions (products, costs, places, promotions) by UMMI in optimizing the number of new student enrollment has resulted in several alternative strategies, including efforts to improve promotional strategies such as communicating advantages through hard selling, building an image through soft selling, and expand the reach of promotion and increase credibility through cooperative relationships with government agencies and other universities. Supporting factors include human resources, the existence of a scholarship system, and financial aid to provide opportunities for prospective students from diverse financial backgrounds to gain access to higher education. Adequate facilities and infrastructure, such as modern laboratories and a complete library, while the inhibiting factor is stiff competition with other universities offering similar programs and limited marketing budgets can also develop effective and extensive marketing campaigns.
The Influence of the 2024 Presidential and Vice Presidential Election Socialization Through the Use of Instagram Social Media on Increasing Political Participation of Voters in Sukabumi City Kustiyawahyudi, Muhammad Rival; H. Suwiryo, Darmo; Rachmawati, Ike
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12581

Abstract

This study examines the influence of social media, specifically Instagram, on political participation in Sukabumi City during the 2024 Presidential Election. With the rise of digital platforms, social media has become a pivotal tool for political information dissemination. The objectives of this research include evaluating the frequency of Instagram usage for political information, assessing voter participation levels, and analyzing the impact of Instagram socialization on political engagement. A quantitative research design was employed, utilizing surveys to gather data from 100 respondents selected from Sukabumi City’s registered voters. The results indicate a significant correlation between Instagram usage for political purposes and increased political participation. Specifically, the regression analysis shows that 30.5% of the variation in political participation can be attributed to Instagram use. This study highlights the role of social media in enhancing voter awareness and engagement, with a 4% increase in voter participation from the 2019 to the 2024 election. The findings underscore Instagram’s effectiveness as a medium for political socialization and its positive impact on voter turnout. These results suggest that social media platforms can play a critical role in promoting democratic engagement, particularly in the context of modern electoral campaigns
The Effect of Motivation and Compensation on Teacher Performance Through Self-Efficacy: Case Study at SMKN 1 Sukabumi City Supriatno, Empri; H. Suwiryo, Darmo; Hikmat, Asep; Saleh, Munandi
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 1 (2024): June
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i1.163

Abstract

This study aims to analyze the influence of motivation and compensation on teacher performance through self-efficacy at SMKN 1 Sukabumi City. This research method is quantitative with the type of explanatory research and causal research, and as many as 107 teachers at SMKN 1 Sukabumi City were used as research samples. The data was collected through Google Forms and analyzed using smartPLS version 4.1.0.0 with Outer Model, Inner Model, and Bootstrapping techniques. The results of this study show that: (1) Motivation has a significant negative effect on teacher performance (coefficient -0.217, t-statistic 2.090, p-value 0.037). This means that increasing motivation decreases teacher performance. (2) Compensation had a significant positive effect on teacher performance (coefficient 0.207, t-statistic 2.199, p-value 0.028). Increased compensation improves teacher performance. (3) Motivation had a significant positive effect on self-efficacy (coefficient 0.266, t-statistic 2.940, p-value 0.003). The higher the motivation, the higher the teacher's self-efficacy. (4) Compensation had a significant positive effect on self-efficacy (coefficient 0.314, t-statistic 3.861, p-value 0.000). The higher the compensation, the higher the teacher's self-efficacy. (5) Self-efficacy has a significant positive effect on teacher performance (coefficient 0.511, t-statistic 5.849, p-value 0.000). The higher the self-efficacy, the better the teacher's performance. (6) Motivation influences teacher performance through self-efficacy (coefficient 0.136, t-statistic 2.877, p-value 0.004). Self-efficacy is an important mediator with a contribution of 13.6%. (7) Compensation affects teacher performance through self-efficacy (coefficient 0.160, t-statistic 3.081, p-value 0.002). Self-efficacy is an important mediator with a contribution of 16%.
EVALUATION OF TEACHER EMPOWERMENT PROGRAMS IN OPTIMIZING THE QUALITY OF EDUCATION SERVICES USING THE CIPP MODEL Fairuz, Fathmah; H. Suwiryo, Darmo; Sunarya, Erry
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 3 No. 4 (2024): March
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v3i4.1872

Abstract

This study aims to evaluate the teacher empowerment program at SMK Ummul Quro Cireunghas, Sukabumi Regency in improving the quality of educational services by considering aspects of context, input, process, and product (CIPP). This study used a qualitative research approach. The sample data source of this study was selected using the snowball sampling technique. Data was collected based on interviews, observations, and documentation. The research findings revealed that (1) the context aspect is good where the teacher empowerment program at SMK Ummul Quro is very helpful for teachers in carrying out their duties and responsibilities as educators; (2) The input aspect is good, the resources allocated in the teacher empowerment program consist of budget costs, facilities and infrastructure, resource persons, cooperation and support from institutions. However, resources in the form of funds and facilities are still limited; (3) the process aspect is good, the empowerment program implementation process is carried out through planning, analyzing teacher professional development needs, program design, resource procurement, selection of facilitators or instructors or resource persons, program implementation, evaluation of results on program effectiveness including feedback from teacher performance, further development or additional training and adjustment of implementation strategies, encouraging teachers to continue learning and developing; (4) The product aspect is good, there have been significant changes as a result of the teacher empowerment program, namely improving teacher performance and improving student learning outcomes, increasing collaboration between teachers, increasing parental involvement, and improving student learning, developing digital learning resources, higher levels of employment. This study recommends that several inhibiting factors need to be improved so that the implementation of educational activities can run smoothly according to the objectives that have been set.
Co-Authors Deni Muhammad Danial, R Fairuz, Fathmah Hikmat, Asep Ike Rachmawati Kustiyawahyudi, Muhammad Rival Prianugraha, Alreza Saleh, Munandi Sunarya, Erry Supriatno, Empri