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All Journal BERNAS: Jurnal Pengabdian Kepada Masyarakat Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal of Islamic Economic Development
Hendrawan, Yadi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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STRATEGI PEMASARAN DIGITAL MELALUI MEDIA SOSIAL UNTUK MEMPERLUAS PASAR Rabani, Burhanudin; Noraga, Gilang Bhirawa; Dwi Pasca, Yelsha; Tarjono, Tarjono; Hendrawan, Yadi
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2025)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v6i2.11237

Abstract

Untuk dapat bertahan dan bersaing, pelaku usaha harus mampu mengikuti tuntutan zaman khususnya dalam pemasaran. Zaman menuntut pelaku usaha harus mampu beradaptasi. Era teknologi yang tidak terpisahkan dari manusia juga telah membawa perubahan dalam berkomunikasi, bertukar informasi bahkan berbelanja secara online. Media sosial, sebagai salah satu produk dari kemajuan teknologi, telah menjadi platform yang sangat efektif dalam menjangkau konsumen secara luas dan cepat. Pelaku usaha dituntut untuk menguasai strategi pemasaran digital melalui media sosial guna bertahan dan bersaing di pasar yang semakin kompetitif. Pengabdian Kepada Masyarakat di PKBM Sumber Kaweruh bertujuan untuk mengkaji bagaimana strategi pemasaran digital melalui media sosial dapat diterapkan secara efektif. Melalui metode Presentasi Teoritis dan Simulasi Praktikal mampu menambah wawasan peserta dan membekali peserta dengan keterampilan praktis yang relevan. Hasil dari kegiatan ini diharapkan dapat menambah wawasan anggota serta dapat memberikan panduan praktis peserta dalam memanfaatkan media sosial secara optimal untuk mencapai tujuan bisnis di era digital
THE ROLE OF SHARIA SAVINGS AND LOANS AND FINANCING COOPERATIVES (KSPPS) IN COMMUNITY ECONOMIC EMPOWERMENT (STUDY AT KSPPS BMT ALFA DIRHAM MANDIRI CIREBON) Hendrawan, Yadi; Mochamad Surya, Candra; Ziyadatun Nasiah, Riska
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 2 No. 12 (2023): November
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v2i12.2290

Abstract

Sharia Savings and Loans and Financing Cooperative (KSPPS) BMT Alfa Dirham Mandiri Cirebon has been active since 2014 with the main aim of encouraging community economic growth by providing easy and fair access to financing. However, KSPPS has not been fully accepted as the main choice by the community. This research aims to identify the role of KSPPS in community economic empowerment and analyze the factors that support and hinder KSPPS' efforts to improve community welfare. This research is field research with a qualitative descriptive approach. Data was obtained through interviews with KSPPS employees and documentation that recorded the history, organizational structure, and illustrations of KSPPS financing. The research results show that KSPPS has carried out its role in accordance with sharia principles, by actively providing access to financing, education, training, and implementing social programs for the development of local communities, including infrastructure development and social assistance. Supporting factors that make KSPPS the community's first choice include sharia principles in operations, security, trust, justice, flexible financing, personal service, education, training, fair profit sharing, and social activities. However, there are also inhibiting factors such as lack of education and outreach, competition with other financial institutions, limited capital and technology, unprofessional management, lack of product innovation, and low public trust.
Marketing Strategies, Islamic Teachings, And Insurance Needs On Interest In Becoming Islamic Insurance Customers At Bank Muamalat Cirebon Hendrawan, Yadi; Zubair, Shobihah Maemun; Dahlan, Ahmad Zaeni; Ulfain; Arwani, Muhammad
Journal of Islamic Economic Development Vol. 2 No. 1 (2024): Journal of Islamic Economic Development
Publisher : P3M - STAI Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is based on the idea that interest in becoming an Islamic insurance customer is influenced by marketing strategies, Islamic religious teachings, and the need for insurance. These variables are analyzed using the Ordinary Least Squares (OLS) method, with interest as the dependent variable and the other three variables as independent variables. The results showed that marketing strategies, Islamic religious teachings, and insurance needs partially had a positive and significant effect on interest in becoming Islamic insurance customers at Bank Syariah Cirebon City, with insurance needs as the most dominant variable. The implications of these findings suggest that Islamic financial institutions need to further customize marketing strategies and religious education approaches to increase the attractiveness of Islamic insurance for the community.
Co-Authors Dahlan, Ahmad Zaeni Dwi Pasca, Yelsha Gilang Bhirawa Noraga Mochamad Surya, Candra Muhammad Arwani Rabani, Burhanudin Tarjono, Tarjono Ulfain Ziyadatun Nasiah, Riska Zubair, Shobihah Maemun