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All Journal Business and Accounting Education Journal Measurement In Educational Research
Sari, Nurul Aisah Lancar
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences Other

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Peran Kontrol Diri Dalam Memoderasi Penggunaan Media Sosial dan Konformitas Terhadap Pembelian Impulsif Siswa SMA Murniawaty, Indri; Sari, Nurul Aisah Lancar; Farliana, Nina
Business and Accounting Education Journal Vol 4 No 3 (2023): Business and Accounting Education Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/baej.v4i3.73426

Abstract

Impulse buying is an act of buying that is carried out spontaneously, without any planning or considerations with feelings of pleasure that can have a negative impact. The purpose of this study was to analyze the influence of the use of social media and conformity on impulsive buying with self-control as a moderating variable in SMA Negeri throughout Rembang Regency. This type of research uses a quantitative approach, with a population of 3048 students. The research sample was 100 students, with the sampling method using proportional random sampling. Data collection techniques using a questionnaire. Data analysis techniques used descriptive statistics and PLS-based Structural Equation Modeling (SEM). The results of the descriptive analysis show that the variable categories of impulsive buying and conformity are sufficient, while the variable categories of social media use and self-control are high. The results of the study show that the use of social media has a positive and significant effect on impulse purchases. Conformity has a positive and significant effect on impulsive buying. Self-control is not able to weaken the influence of social media use on impulse buying. Self-control is not able to weaken the effect of conformity on impulse buying. The advice given is that students should have careful planning and consideration in terms of purchasing decisions.
Validitas kontrol diri dalam memoderasi perilaku pembelian impulsif siswa sekolah menengah atas Murniawaty, Indri; Sari, Nurul Aisah Lancar; Farliana, Nina
Measurement In Educational Research Vol. 3 No. 1 (2023)
Publisher : Research and Social Study Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33292/meter.v3i1.246

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh penggunaan media sosial dan konformitas terhadap pembelian impulsif dengan kontrol diri sebagai variabel moderasi di SMA Negeri Se-Kabupaten Rembang. Jenis penelitian ini menggunakan pendekatan kuantitatif. Populasi penelitian ini sebanyak 3.048 siswa. Sampel pada penelitian sebanyak 100 siswa. Metode pengambilan sampel menggunakan probability sampling dengan teknik proportional random sampling. Teknik pengumpulan data menggunakan kuesioner. Teknik analisis data mengunakan statistik deskriptif dan Structural Equation Modelling (SEM) berbasis PLS. Hasil analisis deskriptif, kategori variabel pembelian impulsif dan konformitas cukup, sedangkan kategori variabel penggunaan media sosial dan kontrol diri tinggi. Hasil penelitian menunjukkan bahwa penggunaan media sosial berpengaruh secara positif dan signifikan terhadap pembelian impulsif. Konformitas berpengaruh positif dan signifikan terhadap pembelian impulsif. Kontrol diri tidak mampu memperlemah pengaruh penggunaan media sosial terhadap pembelian impulsif. Kontrol diri tidak mampu memperlemah pengaruh konformitas terhadap pembelian impulsif. Saran dari penulis yaitu siswa sebaiknya mempunyai perencanaan dan pertimbangan yang matang dalam hal keputusan pembelian.
Co-Authors Indri Murniawaty, Indri Nina Farliana