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All Journal Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Riset Manajemen dan Ekonomi
Aquina Tiara Dewi
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Gaya Kepemimpinan Ideal Untuk Generasi Z Pada Lingkungan Organisasi Aquina Tiara Dewi; Kanaya Meidy Andrena; Catharina Aprilia Hellyani
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 1 No. 3 (2023): JULI: JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (99.266 KB) | DOI: 10.54066/jrime-itb.v1i3.307

Abstract

Leadership style is a characteristic of the behavior of a leader who guides, motivates, guides and directs a group of people or an organization. Generation Z has a leadership style that is not the same as previous generations. This research was conducted to analyze the appropriate leadership style for Generation Z to apply to an organizational environment, this leadership style is a transformational leadership style. The method used is literature study. The results of the study show that a transformative leadership style is the ideal leadership style for Generation Z.
The Influence of Electronic Word of Mouth (E-WOM), Celebrity Endorsers, and Country of Origin on Purchasing Decisions for Skintific Products Felik Sad Windu Wisnu Broto; Erica Adriana; Aquina Tiara Dewi
Formosa Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i6.9541

Abstract

The purpose of this study was to analyze and determine the effect of electronic word of mouth (e-wom), celebrity endorsers, and country of origin on purchasing decisions for Skintific products. This study uses a quantitative method approach. The population used is the Indonesian people who use or have used Skintific products with a sampling of 272 respondents. The sampling technique used is non- probability sampling with purposive sampling method. The results show that e-wom, and country of origin have a positive and significant influence on purchasing decisions, while celebrity endorsers have a negative influence on purchasing decisions. The results of this study suggest that brands can consider retaining e-wom into online marketing strategies to improve product purchase decisions. In addition, this study highlights the importance of considering country of origin when marketing products to consumers, as this can significantly influence product purchase decisions. This research contributes to the existing literature by providing insights into the role of e-wom, celebrity endorsers, and country of origin in product purchase decisions, and offers practical implications for brands.
Co-Authors Catharina Aprilia Hellyani Erica Adriana Felik Sad Windu Wisnu Broto Kanaya Meidy Andrena