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All Journal Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Formosa Journal of Multidisciplinary Research (FJMR) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Riset Manajemen dan Ekonomi Jurnal Riset Ekonomi dan Akuntansi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan JURNAL MULTIDISIPLIN ILMU AKADEMIK Inovasi Sosial: Jurnal Pengabdian Masyarakat

Erica Adriana

Unknown Affiliation

Author-ID : 7260115

Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

Published : 12 Documents Claim Missing Document

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Pengaruh Budaya Kerja Positif Terhadap Kinerja Toyota Indonesia Richard Michael Duncan; Ellian Danica Ekaristie; Erica Adriana
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 1 No. 3 (2023): JULI: JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

This study aims to investigate the effect of a positive work culture on the performance of Toyota Indonesia. A positive work culture is an important aspect of creating a supportive, motivated and productive work environment. In this study, a literature study research methodology approach was used to collect and analyze the relevant literature on this topic. Result of this study show that a positive worplace culture has a significant influence on the production of Toyota Indonesia. Work culture creates a positive environment where employees feel valued, engaged and motivated to give their best contribution. This has a positive impact on employee engagement, effective teamwork, innovation and employee retention. This study emphasizes that a positive work culture has been revealed to be important to organizational performance. Toyota Indonesia can take advantage of these findings by building and strengthening a positive work culture throughout the organization. Thus, companies can increase employee engagement, effective work teams, innovation, and employee retention, which in turn will have a positive impact on the performance of the entire company.

PENGARUH DIMENSI KUALITAS PRODUK PADA MINAT BELI PLAYSTATION 4 Gregorius Sereno Maddison Kando; Jevon Paul Irawan; Erica Adriana
Jurnal Riset Ekonomi dan Akuntansi Vol. 1 No. 2 (2023): June : JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrea-itb.v1i2.431

Tujuan dari penelitian ini adalah meningkatkan minat beli Playstation 4, menjelaskan lebih detail tentang produk Playstation 4 dengan memperhatikan dimensi kualitas produk., dan membandingkan kualitas produk Playstation 4 terhadap kualitas produk lainnya yang sejenis. Metode penelitian yang digunakan penulis yaitu studi literatur, jumlah jurnal atau artikel yang dianalisis berjumlah 5 jurnal. Data tersebut digunakan untuk mengidentifikasi dan menganalisis bagaimana pengaruh dimensi kualitas produk terhadap minat beli Playstation 4. Hasil penelitian memperoleh kualitas produk dapat meningkatkan minat beli pada produk Playstation. Hal tersebut tercermin dari hasil indikator kualitas produk mengenai model, teknologi, daya tahan, bagi suatu pembelian. Kualitas produk berdampak kepada kepuasan konsumen, sehingga konsumen tidak ragu untuk membeli. Hal tersebut mempunyai dampak positif bagi suatu produk, karena bisa meningkatkan minat beli dari pelanggan. Dari hasil penelitian ini dapat disimpulkan bahwa kualitas produk berpengaruh kepada minat beli.

Pengaruh Kepribadian Merek Dan Pengalaman Merek Terhadap Ikatan Emosional Merek Kedai Kopi Erica Adriana; Uki Yonda Asepta; Louis Febriano Sujono
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 2 (2023): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v3i2.1117

Riset ini bertujuan untuk menyelidiki pengaruh dari kepirbadian merek dan pengalaman yang dihasilkan merek pada pembentukan ikatan emosional merek pada merek Starbuck. Penyelenggaran survey dilakukan secara daring kepada 272 pelanggan Starbucks di kota Malang. Data hasil survey dianalisis menggunakan metode regresi linear ganda pada SPSS 2022. Hasil analisis memperlihatkan bahwa faktor kepribadian merek dan pengalaman merek secara parsial berpengaruh terhadap pembentukan ikatan emosional merek. Diantara keduanya, kepribadian merek ditemukan lebih dominan berdampak pada ikatan emosional merek. Namun, kedua variabel hanya memiliki dampak sebesar 29,8% terhadap ikatan emosional merek. Hal ini berarti faktor kepribadian merek lebih berperan pada pembentukan ikatan emosional merek pada pelanggan Starbuck di Malang. Hasil studi juga menyarankan agar Starbucks perlu lebih memahami kebutuhan pelanggan yang berusia 21-35 tahun. Adanya pergeseran generasi konsumen dari Milenial ke generasi Z dapat menghasilkan perbedaan kebutuhan dan persepektif terhadap kepribadian merek dan pengalaman merek, yang pada akhirnya akan dapat menciptakan peningkatan pada ikatan emosional merek.

Analisis Pengaruh Atmosfer Café Dan Customer Experience Terhadap Pengambilan Keputusan Customer Yaitu Mahasiswa Malang Dalam Pemilihan Tempat Coffee Shop Untuk Belajar Fitriza Ferunita Koto; Gita Sari Agape Soebijakto; Erica Adriana
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 3 (2023): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v3i3.1332

Indonesia is one of the coffee-producing countries as well as coffee connoisseurs who get attention from local and international communities. The culture of drinking coffee is enjoyed by all people in the world, but as time has progressed, the meaning of coffee drinking culture has become its meaning. The existence of this coffee drinking culture also creates a place to enjoy coffee and lifestyle activities for consumers called coffee shops or coffee shops and makes this a research subject. Research that has been done produces several things in influencing customer decision making. This research is expected to provide an understanding of customer decision making in choosing a coffee shop location to enjoy a cup of coffee and other activities, namely the café atmosphere and customer experience.

Pengaruh Perbedaan Perspektif Tiap Generasi Terhadap Keberhasilan Suksesi Pada Bisnis Keluarga Raja Daud Pratama; Erica Adriana
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 2 (2023): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Succession is a topic that is never separated from the scope of the family business. This study aims to understand the effect of different perspectives from each generation on the success of the succession process in family businesses. Besides that, we can also understand what factors arise when there are differences in perspectives between generations. The model of this research is a literature study that uses references to previous research journals. The result is that many internal factors influence the success of the succession process in a family business. The differences in this perspective can be seen in several aspects such as vision and mission, business strategy, product innovation, corporate governance, organizational culture, leadership style, communication, collaboration, conflict, motivation, and expectations. Besides the many ways of looking at these aspects, there is a positive impact that arises, namely the diversity of views.

Peran Orang Tua Sebagai Faktor Pendorong Minat Anak Meneruskan Bisnis Keluarga Putri Rahayu Lestari Hasih; Erica Adriana
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 2 (2023): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Children's interest in continuing the family business is an important factor in maintaining business continuity and preserving family heritage. However, the factors that encourage children's interest in being involved in the family business are still important and interesting research areas to be explored (Y.Roborth, 2015). The role of parents in shaping children's interest in continuing the family business has a significant impact. (Cahyadi, 2019) Parents as owners of a family business are not only responsible for managing the business, but also must ensure that the next generation has sufficient interest and motivation to continue the business. Therefore, an understanding of the factors that drive children's interest in continuing the family business is very important.

Pengaruh Self-Expressive Value of Brand terhadap Purchase Intention melalui Brand Love Helena Putri Prima Santi Priambodo; Fransiska Cicilia Irwanto; Erica Adriana
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2023): JULI : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v3i2.1800

Semakin berkembangnya teknologi mendorong semakin banyak pula perusahaan bermunculan dengan merek baru untuk memenuhi beragam kebutuhan konsumen. Suatu merek atau brand dapat dikatakan memiliki nilai ekspresi diri yang tinggi apabila dapat mendorong konsumen dalam mengekspresikan dirinya kepada orang lain. Brand yang dapat memenuhi kebutuhan dan mempermudah dalam mengekspresikan diri akan cenderung dicintai oleh konsumennya (Brand love). Dari adanya brand love ini lah yang pada akhirnya dapat mendorong konsumen untuk memiliki minat beli terhadap produk dari brand yang dicintainya. Tujuan dari penelitian ini adalah sebagai berikut: (1) Mengetahui pengaruh self-expressive value of brand terhadap brand love. (2) Mengetahui pengaruh brand love terhadap purchase intention. (3) Mengetahui pengaruh Self-expressive value of brand terhadap purchase intention melalui brand love. Metode penelitian yang digunakan adalah studi literatur untuk mengulas pengaruh self-expressive value of brand terhadap purchase intention melalui brand love. Hasil dari penelitian ini menyatakan bahwa adanya pengaruh dari self-expressive value of brand terhadap purchase intention melalui brand love.

Pengaruh Shoppertainment Terhadap Keputusan Pembelian Pada Media Sosial TikTok Beatriz Beatriz; Monica Anastasia; Erica Adriana
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 2 (2023): Juni : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i2.254

Digital marketing allows consumers to connect directly with business owners through social media accounts. One of the social media that is trending or popular and most downloaded by Indonesians is the TikTok application. This type of research in this study uses a literature study. Literature study is carried out by collecting references consisting of several previous studies which are then put together to draw conclusions. The results of this study indicate that shoppentertaiment on live streaming has a positive effect on purchasing decisions. Through live streaming consumers can see products in real time, also get more complete information about product details and have the opportunity to interact through direct comments with the seller.

Implementasi Strategi Promosi dan Publikasi Digital untuk Kegiatan Rohani Gereja Katolik Keuskupan Malang Erica Adriana; Teofilus Karnalim; I Gusti Ngurah Agung Arya Bhakta Narayana; Aland Christian; Yeremia Hari Wibowo
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2025): Agustus : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v2i3.1909

The Catholic Spiritual Revival (KRK) was a large-scale spiritual event organized by the Catholic Charismatic Renewal Body of the Diocese of Malang, aimed at revitalizing the faith and service spirit among Catholics in the post-COVID-19 period. Held on November 2, 2024, at the New Hongkong Ballroom Araya Malang, the event brought together participants from 18 different prayer communities, with a target audience of 1,200 people. To support the success of this initiative, the Publication Division—comprised of a community service team from the Faculty of Economics and Business at Ma Chung University—was tasked with planning and implementing an effective promotional strategy. The team focused on a cost-efficient and high-impact digital publicity approach, which included creating digital content for social media platforms, hosting webinars, and developing a targeted online promotion campaign. The implementation of this digital strategy proved to be highly successful. Ticket sales surpassed expectations, with over 900 tickets sold two weeks before the event and actual attendance exceeding 1,200 people. These outcomes demonstrated the strong appeal and reach of the event’s publicity efforts. In addition to increasing awareness, the visual and content strategies helped build community engagement and enthusiasm ahead of the event. This report presents a comprehensive review of the planning and execution phases of the publication strategy, highlighting key challenges, creative processes, and collaborative efforts. It also offers practical recommendations for future events of similar scale, especially in leveraging digital media to enhance participation and outreach. The success of KRK 2024 underscores the value of strategic communication and visual branding in religious and community-based events.

Beyond Loyalty: Unleashing Brand Love for Competitive Supremacy Erica Adriana
JURNAL MULTIDISIPLIN ILMU AKADEMIK Vol. 2 No. 4 (2025): Agustus
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jmia.v2i4.6137

Establishing a strong brand is crucial for firms to achieve a competitive advantage in today's global marketplace. Strong brands, characterized by valuable assets, unique differentiation, and favorable associations, drive profitability and ensure business sustainability. Brand love, representing a deep emotional connection between consumers and brands, has become a key concept in marketing. Marketers employ brand positioning strategies to foster this emotional connection, recognizing its power to enhance customer loyalty, build strong relationships, and create sustainable competitive advantages. This systematic literature review synthesizes existing knowledge on brand love, focusing on strategies and practices that cultivate it as a source of competitive advantage. The review examines the antecedents, drivers, and outcomes of brand love, addressing how companies can leverage digital marketing to foster brand love, and how brand love contributes to a firm's competitive advantage.

Co-Authors Aland Christian Aquina Tiara Dewi Beatriz Beatriz Cyrious Cyrious Ellian Danica Ekaristie Felik Sad Windu Wisnu Broto Fitriza Ferunita Koto Fransiska Cicilia Irwanto Gita Sari Agape Soebijakto Gregorius Sereno Maddison Kando Helena Putri Prima Santi Priambodo I Gusti Ngurah Agung Arya Bhakta Narayana Jevon Paul Irawan Karnalim, Teofilus Louis Febriano Sujono Monica Anastasia Putri Rahayu Lestari Hasih Raja Daud Pratama Richard Michael Duncan Uki Yonda Asepta Yeremia Hari Wibowo

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