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All Journal MANAJEMEN Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Kendali Akuntansi Jurnal Riset Manajemen dan Ekonomi
Muzfirah Filzah
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Pengaruh Bantuan Langsung Tunai (BLT) Terhadap Kesehatan Masyarakat Dan Perilaku Sosial Di Kelurahan Siantar Simarimbun Fidia Chairany Sitorus; Muzfirah Filzah; Elsa Dameria Naibaho; Faisal Alviandi Siadari; Fahri Irfarizki Siregar; Tomi Hermanto Damanik; Pawer D. Panjaitan
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 1 No. 3 (2023): JULI: JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v1i3.332

Abstract

Direct Cash Assistance (BLT) is a government program that aims to reduce poverty and improve people's welfare. This program provides direct financial assistance to poor families in an effort to meet their basic needs. The purpose of this study was to examine the effect of BLT on public health and social behavior. The research method used in this study is a quantitative approach using survey data from respondents who have received BLT. The data collected included information about the health conditions of the respondents before and after receiving BLT, as well as changes in their social behavior. Statistical analysis was used to identify the relationship between BLT and health and social behavior. The results of this study indicate that the provision of BLT has a significant positive effect on public health. Respondents who received BLT reported increased access to health services, including access to medicines, medical care, and immunization. In addition, there have been improvements in health behaviors, such as better diets, better personal hygiene, and higher levels of physical activity. Apart from health, BLT also had a positive impact on people's social behavior. Respondents reported increases in participation in community activities, awareness of social issues, and involvement in social activities. This shows that acceptance of BLT not only affects individual health conditions, but also strengthens social bonds and community participation.
DAMPAK USAHA TEH JUMA TERHADAP PERKEMBANGAN EKONOMI MASYARAKAT SARIMATONDANG Fidia Chairany Sitorus; Muzfirah Filzah; Elsa Dameria Naibaho; Faisal Alviandi Siadari; Fahri Irfarizki Siregar; Tomi Hermanto Damanik; Dian G. Purba Tambak
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 2 No. 3 (2023): Agustus : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v2i3.1905

Abstract

Usaha teh memiliki dampak yang signifikan terhadap perekonomian masyarakat. Minuman teh telah menjadi bagian integral dari budaya dan kehidupan sehari-hari banyak negara di seluruh dunia. Penelitian ini bertujuan untuk menyelidiki dampak usaha teh terhadap perekonomian masyarakat, baik dari segi penciptaan lapangan kerja, peningkatan pendapatan, hingga kontribusi pada pertumbuhan ekonomi. Penelitian ini menggunakan pendekatan kualitatif dan data dikumpulkan melalui wawancara dengan pemangku kepentingan terkait usaha teh, analisis data sekunder, dan tinjauan literatur. Hasil penelitian menunjukkan dampak positif usaha teh terhadap perekonomian masyarakat, yang dapat dijelaskan sebagai berikut: Penciptaan lapangan kerja: Usaha teh melibatkan sektor perkebunan, pengolahan, distribusi, dan penjualan teh. Semua tahap ini membutuhkan tenaga kerja, yang menciptakan peluang kerja bagi masyarakat setempat. Selain itu, sektor pariwisata yang terkait dengan kebun teh juga memberikan peluang kerja tambahan. Peningkatan pendapatan: Usaha teh memberikan peluang bagi petani teh dan pekerja di sektor terkait untuk meningkatkan pendapatan mereka. Petani teh dapat memperoleh penghasilan yang lebih baik melalui peningkatan produktivitas, penggunaan teknologi pertanian modern, dan akses ke pasar yang lebih luas. Para pekerja di sektor pengolahan dan distribusi teh juga mendapatkan manfaat serupa.
PENGARUH INVESTASI ASING DAN INVESTASI DALAM NEGERI TERHADAP PEREKONOMIAN INDONESIA Muzfirah Filzah; Darwin Damanik
Jurnal Kendali Akuntansi Vol. 1 No. 3 (2023): Juli : Jurnal Kendali Akuntansi
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jka-widyakarya.v1i3.510

Abstract

Indonesia, with its long-term economic development plan spanning 20 years, divided into five-year medium-term plans, recognizes the importance of both foreign and domestic investments in driving its economic growth. The country presents opportunities across various sectors, as the increasing income levels can influence Indonesian consumers' interest in imported products and services. However, investing in Indonesia comes with unique risks and challenges, considering the country's dynamic context. To ensure successful investments, it is crucial for investors to understand Indonesian culture and the preferences of local consumers. This understanding can help tailor products and services to suit the local market, thus enhancing the chances of success. Additionally, the Indonesian government has implemented strategies to diversify the economy, focusing on priority sectors that can further stimulate economic growth. Foreign and domestic investments play a vital role in contributing to Indonesia's economic growth. These investments not only infuse capital into the country but also bring in technological advancements, job opportunities, and knowledge transfer. To attract investments, the Indonesian government has been implementing policies to improve the ease of doing business and create a favorable investment climate.
PERAN SOSIAL MEDIA INSTAGRAM SEBAGAI MEDIA KOMUNIKASI BISNIS DALAM PENINGKATAN PENJUALAN UMKM VOI CHURROS DI KOTA PEMATANGSIANTAR Fidia Chairany Sitorus; Elsa Dameria Naibaho; Muzfirah Filzah; Fahri Irfarizki Siregar; Dian G Purba Tambak
MANAJEMEN Vol. 4 No. 2 (2024): OKTOBER : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v4i2.840

Abstract

This study aims to analyze the role of Instagram as a business communication medium in increasing the sales of VOI Churros, an MSME in Pematangsiantar City. The findings reveal that VOI Churros effectively utilizes Instagram features such as feeds, Reels, Stories, Highlights, collaborations with micro-influencers, and Instagram Insights. These strategies enhance brand visibility, expand audience reach, and foster strong customer interactions. Engaging visual content and creative promotions successfully attract consumer interest, while analytical tools optimize marketing campaigns. The use of Instagram has proven to positively impact sales, with up to a 20% increase in certain promotional campaigns. Moreover, seamless communication with customers through this platform builds loyalty and expands the market reach, even beyond Pematangsiantar. The effectiveness of this strategy is not solely determined by the platform itself but also supported by the quality of products and services provided. This study concludes that Instagram is an efficient marketing tool for VOI Churros to reach a wider market, improve customer engagement, and significantly drive sales growth. Consistent and well-planned strategies are crucial to maintaining this success in the future.
Co-Authors Damanik, Darwin Dian G Purba Tambak Dian G. Purba Tambak Elsa Dameria Naibaho Fahri Irfarizki Siregar Faisal Alviandi Siadari Fidia Chairany Sitorus Pawer Darasa Panjaitan Tomi Hermanto Damanik