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Pengaruh Kualitas Produk, Citra Merek, Dan Persepsi Harga Terhadap Minat Beli Produk Make Over Di Kota Bekasi Ana Berti Atmajayanti; Dewi Sri Wulandari; Bayu Seno Pitoyo
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 2 (2024): APRIL: JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i2.1638

Abstract

This research aims to analyze and consider various factors and components that may influence each other between Product Quality, Brand Image and Price Perception on Purchase Interest in Make Over Products in Bekasi City. The sample for this research was 170 respondents who were interested in buying Make Over products in Bekasi City. This type of research uses a quantitative approach. Data was collected directly from respondents using research instruments in the form of questionnaires via Google Form and convenience sampling techniques. then the data results were processed using the SPSS 26 data processing application. The results of this research prove that product quality and brand image have a positive and significant effect on interest in buying Make Over products both partially, but there is no influence of price perception on interest in buying Make Over products either partially. . Simultaneously, product quality, price perception and brand image have a positive and significant effect on purchase intention for Make Over products in Bekasi City.
Pengaruh Gaya Kepemimpinan dan Pelatihan Kerja terhadap Kinerja Karyawan CV. Wahyu Artha Technic Wahyu Haditama; Dovina Navanti; Dewi Sri Wulandari
Journal of Islamic Economics and Finance Vol. 2 No. 3 (2024): Agustus: Journal of Islamic Economics and Finance
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v2i3.1620

Abstract

Human Resources (HR) is a crucial asset for every organization, including CV Wahyu Artha Technic. Effective HR management through good leadership and proper training is essential to achieve company goals. This study aims to explore the relationship between leadership style and job training on employee performance at CV. Wahyu Artha Technic, West Java. Data were obtained through questionnaires completed by 65 respondents in May 2024, with a 100% response rate. The results showed that participative leadership style and timely job training have a positive and significant influence on employee performance. Sales data shows fluctuations from year to year, which is closely related to the lack of training and ineffective leadership style. A survey of respondents showed that employee performance can be improved through opportunities provided by leadership to convey feedback and complaints. Training that is relevant to operational needs and technological developments is proven to improve employee competence and productivity. The conclusion of this study is that good leadership style and structured job training significantly improve employee performance at CV. Wahyu Artha Technic. The recommendations of this study include the importance of effective communication between management and employees as well as the development of continuous training programs to maintain employee competence and motivation. Implementation of these strategies is expected to optimize overall organizational performance.
Pengaruh Kepuasan Kerja, Stres Kerja, Dan Lingkungan Kerja Terhadap Turnover Intention Karyawan Pada PT Indoaluminium Intikarsa Industri Di Cikarang Mega Rahmanda Zulhidayani; Bayu Seno Pitoyo; Dewi Sri Wulandari
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 3 (2024): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i3.2265

Abstract

This research aims to determine whether there is an influence on job satisfaction, work stress and work environment on turnover intention. The research carried out is quantitative research. The data source used was primary data which was carried out through a questionnaire processed using SPSS 26.0 and the total sample in this study was 61 respondents. The results of the regression show that partially there is no significant effect between job satisfaction and employee turnover intention at PT Indoalumnium Intikarsa Industri, there is a partial significant effect between work stress and employee turnover intention at PT Indoalumnium Intikarsa Industri, the work environment partially has no significant effect on turnover employee intention at PT Indoalumnium Intikarsa Industri. Job satisfaction, work stress and work environment simultaneously have a significant effect on employee turnover intention at PT Indoalumnium Intikarsa Industri.
Pengaruh Brand Image dan Kualitas Produk Terhadap Keputusan Pembelian Produk Beras Ayana di Kota Bekasi Peter Narotama Sunardi; Dhian Tyas Untari; Milda Handayani; Dewi Sri Wulandari; Bayu Seno Pitoyo
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 1 (2024): Vol.2.,No.1.,2024 : March
Publisher : Draf Solusi Indonesia

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Abstract

Penelitian ini bertujuan untuk mengetahui adakah pengaruh brand image dan kualitas produk terhadap keputusan pembelian produk beras ayana di kota Bekasi. Jenis penelitian ini adalah kuantitatif. Populasi dalam penelitian ini tidak diketahui. Teknik sampling dengan menggunakan Non-Probabilitas Sampling dengan menggunakan teknik Insidental Sampling. Sampel dalam penelitian ini berjumlah 80 responden. Teknik Pengambilan data dengan cara menyebarkan kuesioner melalui angket dan google form. Pengujian hipotesis dalam penelitian ini menggunakan analisis regresi linier berganda. Subjek penelitian yaitu pengguna produk beras ayana di kota bekasi. Hasil dari penelitian ini menunjukkan bahwa variabel brand image dan kualitas produk secara parsial dan simultan berpengaruh signifikan dan memiliki hubungan pengaruh positif terhadap variabel keputusan pembelian.
The Influence Of Social Media Marketing And Electronic Word Of Mouth On The Decision To Purchase Mixue Products In Harapan Baru Bekasi Alif Syaridwan; Dewi Sri Wulandari; Bayu Seno Pitoyo
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 1 (2024): Vol.2.,No.1.,2024 : March
Publisher : Draf Solusi Indonesia

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Abstract

This research aims to determine the influence of the social media marketing and e-Word of Mouth on purchasing decisions for mixue products in Harapan Baru Bekasi. This type of research is quantitative and the sampling technique used in this research is convenience sampling technique. The sample used was 130 respondents taken by distributing questionnaires. Data analysis test results using Multiple Linear Regression. The results in this research show that Social Media Marketing has a partially positive and significant influence on Purchasing Decisions, likewise with Electronic Word of Mouth there is a partially positive and significant influence on Purchasing Decisions.
STUDENTS' ERRORS IN SOLVING JUNIOR HIGH SCHOOL MATHEMATICS TKA QUESTIONS BASED ON NEWMAN'S THEORY Dewi Sri Wulandari; Sapta Nusantara, Duano; Sainuddin, Syamsir
EMTEKA: Jurnal Pendidikan Matematika Vol. 8 No. 1 (2027): Article In Press
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/emteka.v7i2.12442

Abstract

Indonesia’s persistently low mathematical literacy scores on international and national assessments motivate closer scrutiny of how students actually fail when solving mathematics problems, yet few studies have examined error patterns on the newly implemented national Mathematics Academic Ability Test (TKA) in relation to mathematical literacy indicators specifically. This study aims to identify and describe the mistakes made by junior high school students in solving Mathematics TKA items using Newman’s Error Analysis (NEA), and to examine how the resulting error patterns relate to mathematical literacy processes. A qualitative descriptive design was employed, with data collected through a written test covering four TKA content domains and semi-structured interviews with students purposively selected to represent each error category. The subjects were 24 students of class VIII at a public junior high school in Jambi. No reading errors were found; comprehension and transformation errors each accounted for 47.92% of cases, and process skill errors were the most frequent at 77.08%, while encoding errors were 46,88%. These findings suggest that students’ primary difficulty lies not in reading or basic comprehension, but in formulating an appropriate mathematical model, carrying out multi-step procedures, and communicating a complete final answer, processes closely tied to the employing and interpreting components of mathematical literacy, although time constraints and the single-class scope of this study mean these patterns should be interpreted with caution. The findings suggest that classroom practice combining contextual, non-routine problem solving with explicit model-building and answer-checking routines may help reduce these errors. Rendahnya capaian literasi matematika Indonesia pada asesmen internasional maupun nasional mendorong perlunya kajian lebih mendalam mengenai bagaimana siswa sesungguhnya mengalami kesalahan dalam menyelesaikan soal matematika, namun masih sedikit penelitian yang mengkaji pola kesalahan pada Tes Kemampuan Akademik (TKA) Matematika yang baru diterapkan dalam kaitannya dengan indikator literasi matematika secara spesifik. Penelitian ini bertujuan mengidentifikasi dan mendeskripsikan kesalahan siswa SMP dalam menyelesaikan soal TKA Matematika menggunakan Newman’s Error Analysis (NEA), serta mengkaji keterkaitan pola kesalahan tersebut dengan proses literasi matematika. Penelitian ini menggunakan desain deskriptif kualitatif, dengan data dihimpun melalui tes tertulis yang mencakup empat konten TKA dan wawancara semi terstruktur dengan siswa yang dipilih secara purposive untuk mewakili setiap kategori kesalahan. Subjek penelitian adalah 24 siswa kelas VIII di salah satu SMP Negeri Jambi. Tidak ditemukan kesalahan membaca; kesalahan memahami dan mentransformasi soal masing-masing tercatat sebesar 47,92%, sedangkan kesalahan keterampilan proses paling banyak ditemukan yaitu 77,08%, sementara kesalahan penulisan jawaban sebesar 46,88%. Temuan ini menunjukkan bahwa kesulitan utama siswa bukan terletak pada membaca atau pemahaman dasar, melainkan pada memformulasikan model matematika yang tepat, melaksanakan prosedur bertahap, dan mengomunikasikan jawaban akhir secara lengkap, proses yang berkaitan erat dengan komponen menggunakan dan menafsirkan dalam literasi matematika, meskipun keterbatasan waktu tes dan cakupan penelitian pada satu kelas berarti pola ini perlu dimaknai secara hati-hati. Temuan ini mengindikasikan bahwa praktik pembelajaran yang memadukan soal kontekstual non-rutin dengan pembiasaan membangun model matematika secara eksplisit dan meninjau jawaban dapat membantu mengurangi kesalahan tersebut.