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All Journal ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Doktrin: Jurnal Dunia Ilmu Hukum dan Politik
Indri Rizkiyani Kurnia
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Decision Sciences, Operations Research & Management Law, Crime, Criminology & Criminal Justice

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Harmonisasi Hukum Adat dan Prinsip Kesetaraan Gender di Desa Kemang Indah Nada Marenza Putri; Victor Fernando Panjaitan; Nursal sabila; Shallomta Barus; M. Adya Zhafran; Maria Dwinoverine; Enriko Enriko; Indri Rizkiyani Kurnia; Exaudi Lestari Aruan
Doktrin: Jurnal Dunia Ilmu Hukum dan Politik Vol. 1 No. 4 (2023): Oktober : Jurnal Dunia Ilmu Hukum dan Politik
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/doktrin.v1i4.1350

Abstract

Gender equality is a social construct related to the roles, rights, and characteristics of women and men in society that can change with evolving social dynamics. In Indonesia, gender equality issues are also tied to the principle of justice, which is an integral part of the state ideology, Pancasila. Customary law, on the other hand, is a legal system that develops within specific communities and is not always codified. Customary law in Kemang Indah Village, Riau, is strongly influenced by Islam and Islamic identity. The people of Kemang Indah Village are indigenous to the Kampar tribe and have a historical connection with Minangkabau, with strong Islamic influences evident in their customary law. This research aims to understand the relationship between customary law and the concept of gender equality in Kemang Indah Village. The results of the study show that the village community has successfully harmonized these two principles. Women in Kemang Indah Village have strong roles, even becoming leaders at various levels of community organization. They are also empowered to pursue their interests and talents, with facilities aligned with the applicable customary law. This is evidence that customary law principles can be integrated effectively with the concept of gender equality in the context of Kemang Indah Village. Thus, gender equality and customary law can coexist and mutually support each other in creating a fair and equal society in Kemang Indah Village.
Pengaruh Viral Marketing Dan Brand Ambassador Terhadap Keputusan Pembelian Pengguna E-Commerce Shopee (Survey Konsumen Pada Mahasiswa Universitas Riau) Indri Rizkiyani Kurnia; Mandataris
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 10 No. 1 (2024): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Juni 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v10i1.1871

Abstract

Tujuan penelitian ini yaitu untuk mengetahui dan menganalisis pengaruh viral marketing (X1) dan brand ambassador (X2) terhadap keputusan pembelian (Y) pengguna e-commerce Shopee (survey konsumen pada mahasiswa Universitas Riau). Sumber data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Data primer adalah informasi yang diperoleh langsung dari subjek yang dituju melalui penyebaran kuesioner online. Data sekunder dari penelitian ini diperoleh melalui kajian pustaka, media, artikel, berita lain yang membahas mengenai penelitian ini. Sampel yang diambil dalam penelitian ialah sebanyak 100 responden dari mahasiswa Universitas Riau yang menggunakan e-commerce Shopee. Metode Penelitian ini yakni metode kuantitatif. Berdasarkan hasil analisis secara parsial viral marketing bepengaruh positif terhadap keputusan pembelian. Berdasarkan hasil analisis secara parsial brand ambassador bepengaruh positif terhadap keputusan pembelian. Sementara uji F, memperlihatkan terdapat hubungan secara serentak antara variabel X dan Y sebab nilai Fhitung > Ftabel. Hasil R Square ialah 0,539. Nilai ini memperlihatkan sejumlah 53,9% variabel viral marketing dan brand ambassador memiliki pengaruh positif terhadap keputusan pembelian pengguna e-commerce Shopee (survey konsumen pada mahasiswa Universitas Riau) dan sisanya 46,1% berasal dari variabel lain yang tidak diteliti.
Co-Authors Enriko Enriko Exaudi Lestari Aruan M. Adya Zhafran Mandataris Maria Dwinoverine Nada Marenza Putri Nursal Sabila Shallomta Barus Victor Fernando Panjaitan