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All Journal Jurnal Ilmiah Manajemen dan Bisnis Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi
Suryantari, Ida Ayu Putu
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh E-Service Quality dan Experiential Marketing terhadap Repurchase Intention dengan Trust sebagai Variabel Intervening (Studi pada Konsumen Aplikasi Agoda di Denpasar): - Julyastini , Ni Kadek Dwita; Maharani, Ni Putu Devighita Tasya; Suryantari, Ida Ayu Putu; Giantari, I Gst. Ayu Kt.; Ekawati , Ni Wayan
WACANA EKONOMI (Jurnal Ekonomi, Bisnis dan Akuntansi) Vol. 22 No. 2 (2023)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/we.22.2.2023.102-116

Abstract

The purpose of this research is to develop marketing strategies that are suitable for online travel agent applications in order to increase the number of repurchase intentions on the AGODA application. This study used non-probability sampling, with 100 total samples. The analysis technique used is Path Analysis. In order to increase Repurchase intention, the Agoda application must take specific actions based on the implications of this research result. This involves focusing on the customer experience, building trust, maintaining long-term relationships, monitoring and improving the quality of electronic services, and strengthening their communications and reputation. The results of this study show that E-Service Quality influences Trust in a significant positive way. E-service quality and Experiential marketing influence Trust in a significant positive way. E-Service Quality and Experience Marketing influence Repurchase intention in a significant positive way. Based on the results of the statistical test, it can be concluded that indirectly E-Service Quality and Experience marketing through Trust have a significant positive effect on Repurchase Intention.
Pengembangan Wisata Spiritual Penglukatan di Pura Tirta Empul Maharani, Ni Putu Devighita Tasya; Suryantari, Ida Ayu Putu; Sukaatmadja, I Putu Gde; Yasa, Ni Nyoman Kerti
Jurnal Ilmiah Manajemen & Bisnis Vol 8 No 1 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v8i1.4316

Abstract

Tujuan dari penelitian ini adalah untuk menyusun strategi pemasaran yang cocok diterapkan pada wisata spiritual penglukatan di Pura Tirta Empul dalam rangka meningkatkan jumlah kunjungan ke destinasi wisata tersebut. Teknik analisis yang digunakan adalah Analisis SWOT dan Matrik Internal Eksternal. Analisis SWOT menggabungkan faktor eksternal peluang (peluang) dan ancaman (ancaman) dengan faktor internal kekuatan (kekuatan) dan kelemahan (kelemahan). Wisata spiritual penglukatan Pura Tirta Empul terletak di kaudran I - situasi yang sangat menguntungkan berdasarkan hasil penelitian pada diagram Matrix SWOT. Di kuadran I, destinasi wisata penglukatan Pura Tirta Empul memiliki peluang dan kekuatan yang dapat dimanfaatkan, sehingga strategi pemasaran yang cocok dipilih untuk diterapkan adalah: strategi pengembangan pasar, pengembangan produk, penetrasi pasar, dan diversifikasi.
Co-Authors Ekawati , Ni Wayan Giantari, I Gst. Ayu Kt. I Putu Gde Sukaatmadja Julyastini , Ni Kadek Dwita Maharani, Ni Putu Devighita Tasya Ni Nyoman Kerti Yasa