Article Per Year (5 Year)
p-Index From 2020 - 2025
0.659
P-Index
This Author published in this journals
All Journal Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi Indonesian Journal of Advanced Research (IJAR) Journal of Entrepreneurial and Business Diversity
Giantari, I Gst. Ayu Kt.
Unknown Affiliation
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Pengaruh E-Service Quality dan Experiential Marketing terhadap Repurchase Intention dengan Trust sebagai Variabel Intervening (Studi pada Konsumen Aplikasi Agoda di Denpasar): - Julyastini , Ni Kadek Dwita; Maharani, Ni Putu Devighita Tasya; Suryantari, Ida Ayu Putu; Giantari, I Gst. Ayu Kt.; Ekawati , Ni Wayan
WACANA EKONOMI (Jurnal Ekonomi, Bisnis dan Akuntansi) Vol. 22 No. 2 (2023)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/we.22.2.2023.102-116

Abstract

The purpose of this research is to develop marketing strategies that are suitable for online travel agent applications in order to increase the number of repurchase intentions on the AGODA application. This study used non-probability sampling, with 100 total samples. The analysis technique used is Path Analysis. In order to increase Repurchase intention, the Agoda application must take specific actions based on the implications of this research result. This involves focusing on the customer experience, building trust, maintaining long-term relationships, monitoring and improving the quality of electronic services, and strengthening their communications and reputation. The results of this study show that E-Service Quality influences Trust in a significant positive way. E-service quality and Experiential marketing influence Trust in a significant positive way. E-Service Quality and Experience Marketing influence Repurchase intention in a significant positive way. Based on the results of the statistical test, it can be concluded that indirectly E-Service Quality and Experience marketing through Trust have a significant positive effect on Repurchase Intention.
Creating Relationship Bonds: An Exploration of Brand Resonance Research SASTRINA, Tia; GIANTARI, I Gst. Ayu Kt.; SETIAWAN, Putu Yudi; SUASANA, I Gst. A. Kt. Gd.
Journal of Entrepreneurial and Business Diversity Vol. 2 No. 3 (2024): Journal of Entrepreneurial and Business Diversity. (July-September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v2i3.124

Abstract

Purpose: Brand resonance is essential for organizations to understand as they seek to build stronger relationships with the public. Brands are expected to understand what drives the relationship between consumers and their brand and take steps to build brand resonance.Methodology:This article was prepared using the literature study research method by collecting data from other scientific works such as journals, international journals, and proceedings that discuss matters related to brand resonance, perceived value, brand experience, brand love, and social media marketing through stages of data collection and categorization of data from journals and paper proceedings related to brand resonance, perceived value, brand experience, brand love, and social media marketing.Findings: Brand resonance is the highest relationship that can be successfully built between a brand and its consumers in the form of behavioral Loyalty, attitudinal attachment, sense of community, and active engagement.Implication:In this literature review, several factors influence brand resonance between consumers and a brand: perceived value, brand experience, brand love, and social media marketing.
The Role of Brand Image in Mediating the Influence of Social Media Marketing on Repeat Purchase of Kober Mie Denpasar Customers Dinata, I Made Surya Yoga; Sukawati, Tjokorda Gde Raka; Suparna, Gede; Giantari, I Gst. Ayu Kt.
Indonesian Journal of Advanced Research Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i7.14973

Abstract

Repeat purchase describes a customer’s decision to repurchase the same product or service, reflecting their satisfaction and that their expectations have been fulfilled. This research explores how brand image mediates the relationship between social media marketing and repeat purchase behavior among customers of Kober Mie Denpasar. A total of 130 respondents, selected through purposive sampling, completed a structured survey, and their responses were analyzed using SEM‑PLS 3. The analysis reveals that social media marketing has a direct, positive, and statistically significant impact on repeat purchase intentions. It also enhances brand image, which in turn positively influences the likelihood of customers making repeat purchases. Moreover, brand image functions as a crucial mediator, intensifying the effect of social media marketing on repeat buying behavior. These results underscore the importance for businesses to develop compelling social media strategies that not only generate immediate sales but also cultivate a strong brand image to support lasting customer loyalty.
Co-Authors Dinata, I Made Surya Yoga Ekawati , Ni Wayan Gede Suparna I Gst. A. Kt. Gd. Suasana Julyastini , Ni Kadek Dwita Maharani, Ni Putu Devighita Tasya Putu Yudi Setiawan SASTRINA, Tia Suryantari, Ida Ayu Putu Tjok Gde Raka Sukawati