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All Journal Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Management Studies and Entrepreneurship Journal (MSEJ) ARRUS Journal of Social Sciences and Humanities KAGANGA KOMUNIKA: Journal of Communication Science Jurnal Indonesia Sosial Teknologi
Alfando WS, Johantan
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Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Konsep Body Positivity Melaui Resepsi Audiens Dalam Kampanye #Respectmybody Pada Instagram (Studi Kasus Kampanye Brand Somethinc) Magafira, Nurul Istian; Purwanti, Silviana; Rohma, Ainun Ni’ Matu; Alfando WS, Johantan
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 4 (2024): OCTOBER-DECEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i4.2998

Abstract

This research uses a qualitative approach with Stuart Hall's reception analysis method. Where in the method divides the audience into 3 categories , namely Dominant Hegemonic Position, Negotiated Position, and Oppositional Position. The data analysis technique used in this research is the Miles and Huberman interactive model data analysis. The results of this study show that audiences have the ability to digest and convert media messages into definitions of life choices and self-identity. Audiences are given the option to choose which media to consume according to their preferences. The informants were found to be divided into three positions where two informants were in the Dominant Hegemonic Position, which means that they agree with the #Respectmybody campaign that the message and the initial objectives of Brand Somethinc are well conveyed to the informants. The other two are in the negotiation position where the audience generally accepts the dominant ideology but they will make some exceptions in its application according to cultural rules to their own thoughts. And one is in the opposition position where the audience rejects the intended message of the media and replaces it with their own way of thinking about the topic conveyed by the media.
POLA KOMUNIKASI GERAKAN MENGAJAR DESA KALIMANTAN TIMUR DALAM MEMBERDAYAKAN PEMUDA MELALUI KERELAWANAN Abiyyu, Khansa Yumna; Alfando WS, Johantan; Purwanti, Silviana; Dristiana Dwivayani, Kadek
KAGANGA KOMUNIKA: Journal of Communication Science Vol 6 No 2 (2024): Edisi 11
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v6i2.4836

Abstract

Non-Governmental Organization dan pemuda memiliki keterkaitan yang positif, dimana melalui NGO pemuda dapat mengekspresikan ide, bersosialisasi, serta mengembangkan potensi melalui pengalaman dalam kegiatan sukarelawan. Gerakan Mengajar Desa Kalimantan Timur merupakan NGO yang memiliki tujuan memberdayakan pemuda melalui pengalaman sebagai relawan. Peningkatan anggota yang dialami, membuat keanggotaan bersifat dinamis dan menjadi tantangan bagi Gerakan Mengajar Desa Kaltim untuk membangun proses komunikasi yang efektif agar dapat mendorong anggota untuk terus berkontribusi aktif dan mencapai tujuan organisasi. Penelitian ini bertujuan untuk memberikan gambaran pola komunikasi yang terjadi pada organisasi Gerakan Mengajar Desa dalam mencapai tujuan pemberdayaan pemuda melalui kerelawanan. Pola komunikasi dianalisis berdasarkan teori pola komunikasi Joseph A. Devito yang terdiri dari pola rantai, roda, huruf “Y”, lingkaran, dan bintang/semua saluran. Penelitian ini menggunakan metode kualitatif dengan teknik pengumpulan data melalui wawancara dan dokumentasi. Proses analisis data meliputi pengumpulan data, kondensasi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa pola komunikasi bintang/saluran bebas, rantai, dan roda sering digunakan dalam proses komunikasi di Gerakan Mengajar Desa Kalimantan Timur guna menciptakan kesamaan pemahaman dalam menjalankan kegiatan. Walaupun dalam penerapannya, pola rantai tidak berjalan secara efektif karena kurangnya penegasan tugas dalam struktur organisasi di tim tutor inspiratif. Sementara itu, pola huruf “Y” dan pola lingkaran jarang digunakan dan tidak dilaksanakan secara efektif. Hasil penelitian menunjukan bahwa dalam proses pemberdayaan pemuda di Gerakan Mengajar Desa Kaltim menggunakan pendekatan pemungkinan, penguatan, penyokongan, dan pemeliharaan.  Kata Kunci: Pola Komunikasi Organisasi, Organisasi Non-Pemerintah, Pemberdayaan Pemuda
The Influence of #Benarberbahasa Hashtag on Instagram on the Use of Good and Correct Language among Zillenials Wesa Nurrahim, Irsalinda; Nurliah, Nurliah; Juwita, Rina; Alfando WS, Johantan
ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 4 (2024)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum2762

Abstract

The aim of this research is to examine the influence of the #correctlanguage hashtag on Instagram related to the good and correct language use among zillenials in the city of Samarinda. This type of research utilized quantitative methods. The data collection technique used a questionnaire, a sample was collected of 100 respondents consisting of the millennial generation (aged 15 - 30 years) in the city of Samarinda. The research results reveal that the #Benarberbahasa hashtag has a significant positive influence on the good and correct use of Indonesian. In addition, it is found that media content and frequency of media use and media consumption also contributed to strengthening the impact of this hashtag. This study concludes that #Benarberbahasa hashtag is an effective digital campaign in influencing the use of good and correct Indonesian, as well as recommending similar strategies to be implemented by content creators or other linguistic activists in order to maintain the existence of Good and Correct Use of Indonesian
Pengaruh Konteks Organisasi Dalam Adopsi Media Sosial Dan Dampaknya Terhadap Kinerja Biro Perjalanan Wisata Di Kalimantan Timur Mujalifah, Mujalifah; Sary, Kezia Arum; Alfando WS, Johantan; Nurliah, Nurliah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.9058

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh konteks organisasi, yang mencakup dukungan manajemen puncak dan orientasi kewirausahaan, terhadap adopsi media sosial serta dampaknya terhadap kinerja perusahaan pada biro perjalanan wisata di Kalimantan Timur. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS). Sampel penelitian terdiri atas 33 pemilik atau pengelola biro perjalanan wisata yang dipilih melalui teknik convenience sampling. Hasil penelitian menunjukkan bahwa dukungan manajemen puncak tidak berpengaruh signifikan terhadap adopsi media sosial. Sebaliknya, orientasi kewirausahaan memiliki pengaruh positif dan signifikan terhadap adopsi media sosial. Selain itu, adopsi media sosial terbukti memberikan pengaruh yang sangat kuat dan signifikan terhadap peningkatan kinerja perusahaan. Temuan ini menegaskan pentingnya orientasi kewirausahaan dalam mendorong transformasi digital serta menunjukkan bahwa pemanfaatan media sosial secara strategis dapat meningkatkan daya saing dan performa bisnis, khususnya di sektor pariwisata.
Digital Branding of the Kutai Kartanegara Tourism Office on @Visitingkutaikartanegara Instagram Account in Increasing Tourist Visits Fadilla, Hagi Nur; Alfando WS, Johantan; Dwivayani, Kadek Dristiana; Muhammad, Harry Isra
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 12 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i12.8864

Abstract

One of the main characteristics in the development of the Industrial Revolution 4.0 is the spread of internet technology. The advantage of the internet lies in its ability to reach audiences without being constrained by geographical restrictions. In this study, the goal is to clarify branding activities in the framework of communication, where its elements, such as branding or branding, are presented through various ways and media, becoming elements of the message in the communication process. The study uses a descriptive approach, as a study that explores events of social action in a natural context, with an emphasis on how individuals understand and interpret their experiences. The result of this study is that the role of Instagram social media can increase the interest of tourists visiting tourist destinations in Kutai Kartanegara Regency, caused by the Kutai Kartanegara Tourism Office which has begun to routinely pay attention to tourism marketing through the role of social media by processing content on @visitingkutaikartanegara Instagram account. In addition, the Instagram account has begun to collaborate with various organizations and influencers to assist the Kutai Kartanegara Tourism Office in carrying out digital branding which can facilitate the dissemination of information through Instagram social media.
Co-Authors Abiyyu, Khansa Yumna Dristiana Dwivayani, Kadek Dwivayani, Kadek Dristiana Fadilla, Hagi Nur Magafira, Nurul Istian Muhammad, Harry Isra mujalifah, mujalifah nurliah, nurliah Purwanti, Silviana Rina Juwita Rohma, Ainun Ni’ Matu Sary, Kezia Arum Wesa Nurrahim, Irsalinda