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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) AJAD : Jurnal Pengabdian kepada Masyarakat Mudabbir: Journal Research and Education Studies Ceddi Journal of Information System and Technology (JST) Inspiration: Jurnal Teknologi Informasi dan Komunikasi
Asnimar
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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DIGITALIZATION OF MSMES: UTILIZING SOCIAL MEDIA AS A MARKETING TOOL Asnimar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1200

Abstract

Digital transformation has positioned social media as a central instrument in the development of modern business. This study employs a Systematic Literature Review (SLR) to examine the role of social media in supporting digital business strategies. The literature selection process was conducted through international databases with inclusion criteria focusing on publications from the last five years. The findings reveal that social media contributes to enhancing brand awareness, strengthening customer engagement, and creating a social commerce ecosystem that enables direct transactions. Furthermore, the use of social media analytics provides competitive advantages through market trend prediction and service personalization. Key challenges involve privacy issues, digital literacy gaps, and regulatory frameworks that have not been fully adapted. The study concludes that the success of digital business is largely determined by the ability of entrepreneurs to integrate social media innovations with sustainable risk management. These insights offer both conceptual foundations for future research and practical guidance for businesses aiming for sustainability in the digital era.
Co-Authors Abigail, Omita Akbar Hendra Akbar Iskandar Akbar Iskandar Andani Achmad Danil Aulia Rahman Erwin Gatot Amiruddin First Wanita Hao Chieh Chiua Harman Akbar Tullah Hasan, Hastrid Hidayat, Febri Hiknatius Rianto Madao Kamaruddin Lusi Dwi Putri Mahmud Mustapa Makorohim, M Fransazeli Mansyur Muh Akbar Nasir, Khaedir Rahman Oluwaseun Tobechukwu Pamula Trisna Suri Pato, Markani Rahman Juni Artha Robbi Rahim Rohayati Arifin, Rohayati Sonni, Alem Febri Wiky Ilham Saputra Wisda Yosi Arter Yuyun