Daniel Jehovah
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Pengembangan Homestay Manggis untuk Mendukung Desa Wisata Angsana, Desa Setu, Kecamatan Jasinga, Kabupaten Bogor Daniel Jehovah; Budi Setiawan; Brandon Fandra; Benjiro Lepar; Darren Owen
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 3 No. 3 (2024): September 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v3i3.4093

Abstract

The development of homestays in Angsana Tourism Village, Setu Village, Jasinga District, Bogor Regency, is a strategic initiative aimed at supporting community-based tourism with a focus on enhancing the quality of services and homestay facilities. This program aims to strengthen the appeal of the tourist destination by improving the comfort of accommodations offered to visitors, while also empowering the local community by increasing economic welfare. The methods used in this program include field observations, intensive dialogue with homestay owners, and the implementation of a work program that involves improving the physical infrastructure of homestays, such as room cleaning, installing mosquito nets, ceiling repairs, curtain installation, and rearranging furniture. Additionally, homestay management training and the introduction of digital marketing strategies were provided to expand promotional reach and attract more tourists. The results of this program show a significant improvement in the comfort and aesthetics of the homestays, positively impacting the visitor experience. Thus, this program is expected to support sustainable tourism development in Angsana Tourism Village while enhancing the welfare of the local community through increased tourist visits.
Pengaruh Biaya Promosi Terhadap Penjualan pada PT Bukit Uluwatu Villa Tbk Brigitta Elgiva; Junita Vany; Kharis Aldo Kilapong; Daniel Jehovah; Dyah Cahyasari
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 4 (2023): Desember 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v2i4.2985

Abstract

This research aims to assess the influence of promotional expenses on sales. The population focus of this study is the quarterly financial reports from PT Bukit Uluwatu Villa Tbk. The analyzed data includes information from the company's financial statements and profit and loss reports. Sample selection was carried out using a non-random (non-probability sampling) approach, applying purposive sampling methods. The sample consists of 35 quarterly financial reports covering the period from 2015 to 2023. The analysis process employed simple regression analysis using the SPSS statistical software. The promotional expense variable is measured by the total promotional expenses, while the sales variable is measured by total sales. This research provides valuable insights for PT Bukit Uluwatu Villa Tbk to optimize their marketing strategies, considering the importance of managing promotional expenses to enhance future sales outcomes. The analysis results indicate a significant influence of the promotional expense variable on sales at PT Bukit Uluwatu Villa Tbk. In other words, promotional expenses play a crucial role in influencing the company's sales performance.
Strategi Pengembangan dalam Meningkatkan Kualitas Produk Food And Beverage di Restoran Pegatoria Pegasus Stable Bogor Daniel Jehovah; Benaya Dustin; Alvin Alexis; Budi Setiawan; Johann W.H. Prawiro
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 3 No. 2 (2024): May 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v3i2.3954

Abstract

This research investigates development strategies aimed at enhancing the quality of food and beverage offerings at Pegatoria, a restaurant situated in Pegasus Stable, Bogor Regency. Employing a descriptive qualitative approach, data were gathered through interviews and on-site observations with Pegatoria's management. The study reveals that the COVID-19 pandemic has significantly impacted visitor numbers and public awareness of the restaurant in this tourist destination. Several issues were identified, including a decline in product quality due to reduced patronage and visibility, alongside challenges in maintaining product standards as expected. In response to these challenges, development strategies focused on improving product performance, aligning product features with market demands, and selecting appropriate ingredients and packaging. The implementation of these strategies is anticipated to restore consumer confidence, bolster customer loyalty, and sustainably drive Pegatoria's business growth. Efforts to enhance product quality are pivotal in enhancing competitiveness and establishing the restaurant's reputation in the regional tourism industry. Consequently, this study contributes to the discourse on restaurant business development strategies amidst the evolving landscape of the tourism sector and the global pandemic's repercussions.