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All Journal Toba: Journal of Tourism, Hospitality, and Destination Jurnal Pariwisata dan Perhotelan
Johann W.H. Prawiro
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Humanities Dentistry Environmental Science Social Sciences Other

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Analisis Pengembangan UMKM Broshan: Studi Kasus Usaha Kopi Keliling di Tangerang Davelino, Alvey; Daniel Axel Gerrits; Muhammad Thio Faza Saidina; Budi Setiawan; Johann W.H. Prawiro
Jurnal Pariwisata dan Perhotelan Vol. 2 No. 4 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pjpp.v2i4.4220

Abstract

Penelitian ini bertujuan untuk menganalisis tantangan yang dihadapi oleh usaha kopi keliling Starling Broshan dan merumuskan strategi pengembangan dengan menggunakan pendekatan studi kasus kualitatif. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi. Temuan menunjukkan bahwa keterbatasan dalam pemasaran digital serta komunikasi lokasi berjualan yang tidak konsisten menyebabkan rendahnya loyalitas pelanggan dan terbatasnya perluasan pasar. Penelitian ini merekomendasikan pengelolaan media sosial yang lebih terstruktur serta penerapan jadwal lokasi berjualan yang dikomunikasikan secara rutin. Perbaikan ini diharapkan dapat meningkatkan visibilitas, kepercayaan pelanggan, dan daya saing Starling Broshan dalam sektor usaha mikro keliling yang terus berkembang
Strategi Pengembangan dalam Meningkatkan Kualitas Produk Food And Beverage di Restoran Pegatoria Pegasus Stable Bogor Daniel Jehovah; Benaya Dustin; Alvin Alexis; Budi Setiawan; Johann W.H. Prawiro
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 3 No. 2 (2024): May 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v3i2.3954

Abstract

This research investigates development strategies aimed at enhancing the quality of food and beverage offerings at Pegatoria, a restaurant situated in Pegasus Stable, Bogor Regency. Employing a descriptive qualitative approach, data were gathered through interviews and on-site observations with Pegatoria's management. The study reveals that the COVID-19 pandemic has significantly impacted visitor numbers and public awareness of the restaurant in this tourist destination. Several issues were identified, including a decline in product quality due to reduced patronage and visibility, alongside challenges in maintaining product standards as expected. In response to these challenges, development strategies focused on improving product performance, aligning product features with market demands, and selecting appropriate ingredients and packaging. The implementation of these strategies is anticipated to restore consumer confidence, bolster customer loyalty, and sustainably drive Pegatoria's business growth. Efforts to enhance product quality are pivotal in enhancing competitiveness and establishing the restaurant's reputation in the regional tourism industry. Consequently, this study contributes to the discourse on restaurant business development strategies amidst the evolving landscape of the tourism sector and the global pandemic's repercussions.
Co-Authors Alvin Alexis Benaya Dustin Budi Setiawan Daniel Axel Gerrits Daniel Jehovah Davelino, Alvey Muhammad Thio Faza Saidina