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Strategi Pengembangan dalam Meningkatkan Kualitas Produk Food And Beverage di Restoran Pegatoria Pegasus Stable Bogor Daniel Jehovah; Benaya Dustin; Alvin Alexis; Budi Setiawan; Johann W.H. Prawiro
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 3 No. 2 (2024): May 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v3i2.3954

Abstract

This research investigates development strategies aimed at enhancing the quality of food and beverage offerings at Pegatoria, a restaurant situated in Pegasus Stable, Bogor Regency. Employing a descriptive qualitative approach, data were gathered through interviews and on-site observations with Pegatoria's management. The study reveals that the COVID-19 pandemic has significantly impacted visitor numbers and public awareness of the restaurant in this tourist destination. Several issues were identified, including a decline in product quality due to reduced patronage and visibility, alongside challenges in maintaining product standards as expected. In response to these challenges, development strategies focused on improving product performance, aligning product features with market demands, and selecting appropriate ingredients and packaging. The implementation of these strategies is anticipated to restore consumer confidence, bolster customer loyalty, and sustainably drive Pegatoria's business growth. Efforts to enhance product quality are pivotal in enhancing competitiveness and establishing the restaurant's reputation in the regional tourism industry. Consequently, this study contributes to the discourse on restaurant business development strategies amidst the evolving landscape of the tourism sector and the global pandemic's repercussions.
Analisis Faktor-Faktor Internal yang Mempengaruhi Pendapatan Restorant Citranoodle+ Benaya Dustin; Carolyn Natalia; Alvin Alexis; Genesis Charitos; Dyah Cahyasari
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.1300

Abstract

The business landscape in Tangernag Regency has experienced significant growth compared to before due to the Covid-19 pandemic. The development of business opportunities in an area can increase the income and economy of that area. The accommodation and food and beverage provider business sector is one of the sectors that contributes to economic growth in Tangerang Regency, especially in the Gading Serpong, BSD and surrounding areas. Citra Noodle+ is a business that sells noodles in the Gading Serpong area. The aim of the research is to look for factors that can influence CitraNoodle+’s income. Primary data wa obtained using interview and observation methods, with secondary data obtained through a literature review.