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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) RJABM (Research Journal of Accounting and Business Management) Elastisitas Jurnal Ekonomi Pembangunan Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen Bisnis dan Organisasi Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business
Ballo, Fransina W.
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Yumary: Jurnal Pengabdian kepada Masyarakat

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Pelatihan Peningkatan Nilai Produk Holtikultura Berbasis Digitalisasi pada Kelompok Tani Langke Rembong Tiwu, Maria Indriyani Hewe; Ballo, Fransina W.; Molidya, Aldarine; Tomosowa, Olivia L. E
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i1.3766

Abstract

Purpose: The aim of this training to develop the skills and expertise of horticultural farmer groups through digital marketing to increase farmer income. Methodology/approach: The method used is socialization and training for horticulture farmer groups, Langke Rembong, Central Manggarai Regency, East Nusa Tenggara Province. This training begins with the socialization of increasing the value of horticultural products and marketing strategies through online marketing. Training to increase the value of horticultural products is carried out on online packaging and marketing using social media. Results/findings: Socialization and training activities have provided knowledge transformation and direct application regarding increasing the value of horticultural farming products and online marketing in the form of Facebook business. and increasing sales of horticultural farming products and expanding market networks thereby providing economic improvements for farmer groups in Langke Rembong. Conclusions: This community service program successfully enhanced the value of horticultural products through digitalization and online marketing, while strengthening the farmers’ economy in Langke Rembong through continuous assistance. Limitations: This training has not yet reached the stage of distributing horticultural agricultural products to hotels and restaurants in the Labuan Bajo tourism area. Contribution: This training improving their skills to digital marketing and expanding their share market of holticultural products and improving their economics household.
Co-Authors Andris, Adrianus Mbele Nuwa Betsyebalia, Princessa Bili, Fransiska Trifonia Mulyani Dethan, Minarni A. Emba, Yohanes P. R. Kellen, Pius Bumi Molidya, Aldarine Novi Theresia Kiak Onta, Damasius Rei, Elkostalia Sirlian, Marselina Marce Tiwu, Maria Indriyani H. Tiwu, Maria Indriyani Hawe Tiwu, Maria Indriyani Hewe Tomosowa, Olivia L. E