Article Per Year (5 Year)
p-Index From 2020 - 2025
0.778
P-Index
This Author published in this journals
All Journal Madani: Multidisciplinary Scientific Journal Jurnal Ekonomi dan Bisnis
Chintya, Neha
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Madani: Multidisciplinary Scientific Journal

 1 
Analisis Perilaku Konsumen Terhadap E-Commerce Dibidang Fashion Hasibuan, Diva Viola Natasya; Chintya, Neha; Ramadhana, Royhan Zaki; Situmorang, Daffa Chaindana Zein; N, Nurbaiti
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 1 (2025): February
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Technological developments and E-commerce have changed consumer behavior in the fashion industry in Indonesia. Consumers are now more critical and informed in making purchasing decisions, influenced by product quality, price, promotions and technological innovation. Social media also plays an important role in shaping consumer preferences through trends and influencer recommendations. On the other hand, this research aims to analyze the influence of digital transformation on consumer behavior, opportunities and challenges faced by fashion businesses. This research identifies several factors that influence consumer purchasing decisions, such as trust in e-commerce platforms, price, promotions, social media influence, product quality, and user experience. Consumer trust in transaction security and platform reputation are key to e-commerce success. Apart from that, competitive prices, promotions, and the influence of trends through social media also influence purchasing decisions. Rapid changes in fashion trends are influenced by developments in digital technology and online consumption. Even though this sector is growing rapidly, the challenges for MSMEs are still large, especially in terms of adapting to digital technology. The digital economic era offers great opportunities, but also requires adjustments to marketing and distribution strategies for business actors, especially MSMEs, to remain competitive. The method used in this research is qualitative, namely by observation and consumer interviews. The research results are expected to provide strategic insight for industry players in increasing competitiveness in the digital era.
Peran Manajemen Resiko Dalam Meningkatkan Pengembangan Usaha Toko Nevia Chintya, Neha; Shintiya, Ayu; Ramadhana, Royhan Zaki; Situmorang, Daffa C Zein; A, Arsyadona
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 1 (2025): February
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Risk management has an important role in business development, including for Nevia Stores. This research aims to analyze the role of risk management in supporting the business development of Nevia Stores. The research method used was qualitative with a case study approach, where data was obtained through information owner of the Nevia Shop. The research results show that implementing effective risk management can help Nevia Stores identify, analyze and control various risks that might hamper operations and business growth. Some of the risks faced include financial, operational and market competition risks. By implementing good risk management, Toko Nevia can minimize potential losses and create a more sustainable business development strategy.
Co-Authors A, Arsyadona Hasibuan, Diva Viola Natasya N, Nurbaiti Nasution, Muhammad Irwan Padli Ramadhana, Royhan Zaki Shintiya, Ayu Situmorang, Daffa C Zein Situmorang, Daffa Chaindana Zein