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All Journal Jurnal Ilmiah Wahana Pendidikan Journal of Business Management and Economic Development
Citra, Khansa Fairuz
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Influence of Financial Literacy and Frugal Lifestyle on the Concept of Childfree in Childbearing Age Couples (PUS) in West Java Kartawinata, Budi Rustandi; Akbar, Aldi; Wardhana, Aditya; Citra, Khansa Fairuz
Journal of Business Management and Economic Development Том 2 № 02 (2024): May 2024
Publisher : Pt. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v2i02.653

Abstract

Frugal Living or commonly known as a frugal lifestyle is a lifestyle that places a person's consciousness at the highest level when using the money they have while still paying attention to the value of an item. Many people interpret a frugal lifestyle as a frugal lifestyle, which is not wrong, although when it comes to the word frugal, individuals usually put aside the qualities obtained by adopting a frugal lifestyle. Childfree is a term that is often referred to as a concept when married couples decide to choose a life path of not having or raising children. Frugal Living and Childfree are lifestyles that are widely adopted by society, especially young married couples, for the reason that the decision not to have or raise children is because they do not have enough income so that if they have or raise children it will only increase their obligations which will lead to difficulties in managing them. Family finance. These couples of childbearing age (PUS) believe that frugal living is one of their actions by not having or raising children so that their finances can be managed well. Financial literacy is the ability to understand and use a variety of financial skills effectively, including personal financial management, budgeting, and investing. When you are financially literate, you have a basic relationship with money, and it is a lifelong learning journey. The earlier you start, the better off you will be, because education is the key to success when it comes to money. This research seeks to find a relationship between the literacy level of every young couple in Indonesia and the decision to adopt a frugal and childfree lifestyle, especially in West Java Province.
Pengaruh Brand Image dan Product Innovation Terhadap Purchase Intention Dimediasi Oleh Brand Trust: Kerangka Konseptual Citra, Khansa Fairuz; Widodo, Arry; Rubiyanti, Nurafni; Silviannita, Anita
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 24.2 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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Abstract

Penelitian ini bertujuan untuk mengetahui hubungan dan pengaruh antara citra merek dan inovasi produk terhadap purchase intention yang dimediasi oleh brand trust dengan menggunakan data mahasiswa di Kota Bandung. Model penelitian yang digunakan pada penelitian ini adalah Structural Equation Modeling (SEM) dengan pendekatan Partial Least Squares (PLS). Hasil penelitian menunjukkan bahwa brand image dan brand trust merupakan faktor terpenting dalam meningkatkan minat beli konsumen, diikuti oleh inovasi produk yang juga memengaruhi konsumen dalam minat pembelian. Brand trust berperan sebagai variabel mediasi antara brand image dan product innovation terhadap purchase intention. Penelitian ini memiliki beberapa implikasi bagi perusahaan dalam meningkatkan minat beli konsumen. Perusahaan perlu membangun citra merek perusahaan yang baik dan memberikan pengembangan atau inovasi baru pada produk, agar konsumen selalu percaya dan tidak jenuh dengan produk yang ditawarkan serta dapat meningkatkan minat pembelian
Co-Authors Aditya Wardhana Aldi Akbar Arry Widodo Budi Rustandi Kartawinata R. Nurafni Rubiyanti Silviannita, Anita