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All Journal Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi
La Taya, La Taya
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Arts Humanities Languange, Linguistic, Communication & Media Public Health Social Sciences

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SEGMENTASI KHALAYAK MEDIA ONLINE DI SULAWESI TENGGARA La Taya, La Taya
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 8 No. 2 (2023): EDISI APRIL
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v8i2.23

Abstract

Penelitian ini bertujuan untuk mengetahui segmentasi khalayak media online di Sulawesi Tenggara ditinjau dari aspek sosiodemografis, psikologis, dan aspek karateristik perilaku khalayak. Jumlah sampel dalam penelitian adalah sebanyak 100 orang yang ditentukan dengan menggunakan cluster sampling. Sumber data penelitian ini terdiri dari data primer dan sekunder dengan teknik pengumpulan data melalui kuesioner dan studi pustaka. Analisis data penelitian ini adalah statistik deskriptif yaitu berupaya menggambarkan peristiwa, perilaku suatu hal tertentu lainnya yang disajikan dalam bentuk tabel dan diagram. Berdasarkan hasil penelitian segmentasi khalayak media online di Sulawesi Tenggara didominasi perempuan yang berusia produktif antara 20 sampai 24 tahun. Mayoritas penggunanya untuk mencari informasi dengan tujuan menambah referensi pengetahuan pada berbagai bidang seperti politik, hukum, sosial dan budaya. Khalayak juga setelah membaca berita pada media siber memberikan respon terhadap berita dengan tombol suka (like) dan komentar (comment). .
THE DURATION OF INTERNET USE ON AUDIENCE SATISFACTION READING ONLINE MEDIA La Taya, La Taya; Genggong, Marsia Sumule; Tawai, Adrian
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 9 No. 1 (2024): EDISI JANUARI
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v9i1.143

Abstract

The development of online-based mass media is now increasingly massive in Indonesia, including in Southeast Sulawesi. Initially, audiences control conventional media; with online media, audiences can choose media for reference according to their needs. This study aims to determine the satisfaction of online media audiences in Southeast Sulawesi, which includes joy in seeking information, satisfaction with personal identity, satisfaction with integration and social interaction, and satisfaction with diversion or entertainment. Researchers conducted this study in Kendari City and determined a sample of 98 people using the Slovin formula. The researchers employed axial sampling. The analysis of this research data is descriptive statistics, which describes events and the behavior of certain things presented in tables and diagrams. The results showed that the satisfaction of online media audiences in Southeast Sulawesi was highest on several dimensions, namely the pleasure of searching for information in the region, especially local news, building trust, and seeking the information as a basis for decision-making and seeking information to strengthen relationships with others and collect entertaining details. The results of this research will enable online media to deliver trustworthy news or articles that cater to the public's needs, allowing readers to acquire knowledge.
Co-Authors Adrian Tawai Genggong, Marsia Sumule