Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Informasi Pengabdian Masyarakat
Achmad Derajat Waskito
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Membangun Personal Branding Pada UMKM Kerupuk Kedelai “Berkah” Melalui Pembuatan Logo dan Kemasan Zainal Abidin Achmad; Nurul Widji Triana; Dewi Puspa Arum; Zalfa Nurrahmah Agustina; Achmad Derajat Waskito; Zhafira Hanina; Ardhelia Damayanti Wirawan
Jurnal Informasi Pengabdian Masyarakat Vol. 2 No. 1 (2024): Februari : Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v2i1.760

Abstract

The existence of Medium, Small and Micro Enterprises (MSMEs) in Indonesia has a big role in building the people's economy. So that micro entrepreneurs need to keep up with the times in developing their business. For this reason, knowledge of business actors is needed in forming the characteristics of the business they have, not only from product innovation but the physical condition and quality of a product needs to be developed so that buyers have a good visual of the product to be sold. Kerupuk Kedelai dan Bawang “Spesial” is one of the UMKM that needs to build product branding in order to compete in a wider market share. The activity process takes place using interview and observation methods at the location where it was made directly. Based on the observation results, it was found that these MSMEs need to remake the logo and product packaging to make it more attractive. The process of making logos and product packaging is assisted directly by the community service team by consulting directly with business owners. The creation of a logo and product packaging is the first step of Kerupuk Kedelai dan Bawang “Spesial” in building business branding to compete in the market.
STRATEGI BRANDING KOPI TUTUR RASA MIDTOWN HOTEL SEBAGAI KAFE INKLUSIF Achmad Derajat Waskito
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 No. 03, September 2026 Produce
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.60353

Abstract

This study examines the branding strategy implemented by Kopi Tuturr Rasa at Midtown Hotel in building its positioning as an inclusive café. Kopi Tuturr Rasa was selected as the research object because it integrates inclusivity into its brand identity through the involvement of Deaf baristas, creating a distinctive service experience compared to conventional coffee shops. This research employs a qualitative approach using a case study method. The theoretical framework is based on Kotler and Keller's Brand Positioning, consisting of Point of Difference, Point of Parity, Substantiator (Reasons to Believe), and Brand Mantra. Data were collected through in-depth interviews, observations, and documentation. The findings reveal that Kopi Tuturr Rasa's branding strategy is developed through the integration of inclusivity into its brand identity, communication activities, and consistent service practices. Its positioning as an inclusive café is strengthened by the unique service experience provided by Deaf baristas, the fulfillment of professional coffee shop service standards, the tangible implementation of disability empowerment, and the company's consistent commitment to professionalism, equality, and inclusivity. The study concludes that successful brand positioning is determined not only by marketing communication activities but also by the consistent implementation of brand values, resulting in a relatively shared perception among management, baristas, and customers.
Co-Authors Ardhelia Damayanti Wirawan Arum, Dewi Puspa Nurul Widji Triana Zainal Abidin Achmad Zalfa Nurrahmah Agustina Zhafira Hanina