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All Journal Jurnal Pengabdian Masyarakat Waradin Jurnal Informasi Pengabdian Masyarakat
Ardhelia Damayanti Wirawan
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Membangun Personal Branding Pada UMKM Kerupuk Kedelai “Berkah” Melalui Pembuatan Logo dan Kemasan Zainal Abidin Achmad; Nurul Widji Triana; Dewi Puspa Arum; Zalfa Nurrahmah Agustina; Achmad Derajat Waskito; Zhafira Hanina; Ardhelia Damayanti Wirawan
Jurnal Informasi Pengabdian Masyarakat Vol. 2 No. 1 (2024): Februari : Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v2i1.760

Abstract

The existence of Medium, Small and Micro Enterprises (MSMEs) in Indonesia has a big role in building the people's economy. So that micro entrepreneurs need to keep up with the times in developing their business. For this reason, knowledge of business actors is needed in forming the characteristics of the business they have, not only from product innovation but the physical condition and quality of a product needs to be developed so that buyers have a good visual of the product to be sold. Kerupuk Kedelai dan Bawang “Spesial” is one of the UMKM that needs to build product branding in order to compete in a wider market share. The activity process takes place using interview and observation methods at the location where it was made directly. Based on the observation results, it was found that these MSMEs need to remake the logo and product packaging to make it more attractive. The process of making logos and product packaging is assisted directly by the community service team by consulting directly with business owners. The creation of a logo and product packaging is the first step of Kerupuk Kedelai dan Bawang “Spesial” in building business branding to compete in the market.
Implementasi Pembuatan Label Kemasan Dan Digital Marketing Dalam Pengembangan Teknologi UMKM Di Kelurahan Bendo Kota Blitar Dewi Puspa Arum; Indah Sari Dwi Agustin; Hendrik Cahyono; Rizky Rianto; Santi Eka Rahmawati; Fajerul Dicky Saputra; Ardhelia Damayanti Wirawan
Jurnal Pengabdian Masyarakat Waradin Vol. 3 No. 2 (2023): Mei : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v3i2.290

Abstract

The aim of this digital marketing training activity is to increase participants' knowledge in terms of utilizing digital platforms, as well as provide alternative livelihood options for participants to increase their income. Therefore, the identity of the product itself is needed in the industrial era 4.0. This research method was carried out offline using two sessions, namely, an explanation regarding labeling and digital marketing and practicing how to make labels. Therefore, KKN students carry out a work program in the form of regular assistance to MSME business actors related to making labels to make attractive packaging. The training for labeling and digital marketing has gone according to the wishes and expectations of two parties, namely the owner of the Soybean Crackers "BERKAH" UMKM and also from the East Java UPN "Veteran" Community Service Students. It is hoped that the holding of this training can support and further develop MSMEs in the Bendo Village area, Kepanjen Kidul District, Blitar City.
Co-Authors Achmad Derajat Waskito Arum, Dewi Puspa Fajerul Dicky Saputra Hendrik Cahyono Indah Sari Dwi Agustin Nurul Widji Triana Rizky Rianto Santi Eka Rahmawati Zainal Abidin Achmad Zalfa Nurrahmah Agustina Zhafira Hanina