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All Journal Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Jurnal Informasi Pengabdian Masyarakat Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Laily Nur Aini
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Sosialisasi Efektifitas Penggunaan Sosial Media untuk memulai Start Up bisnis di Usia Remaja Laily Nur Aini; Siti Maisaroh; Nurul Qomariyah
Jurnal Informasi Pengabdian Masyarakat Vol. 2 No. 3 (2024): Agustus: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v2i3.1299

Abstract

The importance of social media as a start-up marketing strategy in Indonesia is something that must be considered, especially for teenagers in the current industrial era 4.0. Social media has a big influence on marketing activities in the era of digitalization, where by using social media, the business we market can become famous and become a start-up company. The aim to be achieved in this service is to increase insight and provide motivation for students of SMK N 2 Sampang about the effectiveness of using social media to start a business start-up and make it easier for students to carry out low-fund based businesses that are effective and efficient in accordance with the needs of teenagers. even adults who want to start a business. The method used in this community service uses survey, lecture and discussion methods. It is hoped that this socialization will be able to provide motivation to teenage students to use social media to start a business start-up. This community service provides benefits for both partners or participants (students), namely; (1) increasing knowledge of the use of social media, success factors for Start Ups, utilizing social media to start and maintain a business; and (2) after attending the training, participants expressed a high level of satisfaction with the implementation.
PENGARUH EFEKTIFITAS PENGGUNAAN SOSIAL MEDIA, MODAL, DAN LAMA USAHA TERHADAP PENDAPATAN (STUDI KASUS DURIAN PJ SAMPANG): (Studi Kasus Durian Pj Sampang) Laily Nur Aini; Septian Eko Haryansyah; Zulviar Anas
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 2 No 2 (2024): Oktober
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v2i2.34

Abstract

Effect of Effectiveness The use of social media, capital and length of business to increase income is nothing new for business actors. However, many micro-scale culinary entrepreneurs are still hesitant to use social media to develop their business. There are also many of them who have used social media, but have not experienced progress in their business. This research discusses the effectiveness of the use of social media, capital and length of business to increase income carried out by Durian PJ. From the problems above, this research aims to find out how effective the use of social media is for business and capital on Durian PJ Business income. This research focuses on the durian business in Sampang. This research uses E-analysis with the help of Views 8 software. The results of this research show that social media variables and length of business have a positive and significant effect on income, while capital variables have no effect on Durian PJ's business income.
THE IMPACT OF THE IMPLEMENTATION OF THE DIGITAL ECONOMY ON THE INCOME OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs) IN SAMPANG REGENCY HARYANSYAH, Septian Eko Haryansyah; Laily Nur Aini; Rosi Efendi
Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 5 No. 1 (2026): JANUARI-JUNI
Publisher : Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jemakbd.v5i1.1805

Abstract

Perkembangan ekonomi digital telah membawa perubahan besar dalam pola aktivitas bisnis, termasuk pada Usaha Mikro, Kecil, dan Menengah (UMKM). Pemanfaatan teknologi digital seperti media sosial, marketplace, dan sistem pembayaran digital memberikan peluang bagi UMKM untuk meningkatkan kinerja usaha, khususnya dari sisi pendapatan. Penelitian ini bertujuan untuk menganalisis pengaruh penerapan ekonomi digital terhadap pendapatan UMKM di Kabupaten Sampang. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan metode survei. Populasi penelitian adalah seluruh UMKM di Kabupaten Sampang, sedangkan sampel ditentukan menggunakan teknik purposive sampling, yaitu UMKM yang telah menerapkan ekonomi digital. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier sederhana. Hasil penelitian menunjukkan bahwa penerapan ekonomi digital berpengaruh positif dan signifikan terhadap pendapatan UMKM di Kabupaten Sampang. Hal ini menunjukkan bahwa semakin optimal penerapan ekonomi digital, maka semakin meningkat pendapatan yang diperoleh UMKM. Oleh karena itu, diperlukan dukungan pemerintah daerah dan pemangku kepentingan terkait dalam meningkatkan literasi digital dan penyediaan infrastruktur guna mendorong daya saing UMKM.  
Co-Authors HARYANSYAH, Septian Eko Haryansyah NURUL QOMARIYAH Rosi Efendi Septian Eko Haryansyah Siti Maisaroh Zulviar Anas