Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Journal Media Public Relations Devotion: Journal Corner of Community Service
Sukarson, Ardian
Unknown Affiliation
Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengembangan Usaha Budidaya Lele Sebagai Upaya Pengentasan Stunting Rumah Tangga Di Kawasan Pedesaan Dewi Laras Ati, Henny; Sukarson, Ardian; Luqmanul Hakim , Ikhsan; Syaifudin, Ahmad; Aditama Putra, Nico; Apriadi, Eko Aziz
Devotion: Journal Corner of Community Service Vol. 3 No. 2 (2024): November
Publisher : CV. Tripe Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54012/devotion.v3i2.338

Abstract

This study aims to analyze the potential of developing catfish farming as an effort to alleviate stunting in rural areas, focusing on Jati Agung, South Lampung. The farming program led by Iwan Haryadi, A.Md., involved training on farming techniques, from pond preparation to feed management and harvesting. The results show that catfish farming not only provides economic benefits for farmers but also plays a crucial role in increasing household protein intake, which directly helps prevent stunting in children. Although challenges such as fluctuating feed prices and limited market access exist, with proper support, this farming initiative can further develop and significantly contribute to the well-being of rural communities.
PERAN TIKTOK DALAM MENINGKATKAN BRAND AWARENESS DI KALANGAN MILENIAL DAN GEN Z Akbar, Muhammad Fikri; Ati, Henny Dewi Laras; Sukarson, Ardian
Journal Media Public Relations Vol. 4 No. 1 (2024): Journal Media Public Relations (JMP)
Publisher : Program Studi Ilmu Komunikasi Universitas Tulang Bawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/jmp.v4i1.1594

Abstract

Penelitian ini menginvestigasi peran TikTok dalam meningkatkan brand awareness di kalangan milenial dan Gen Z, fokus pada strategi pemasaran yang digunakan dan dampaknya terhadap persepsi dan ingatan konsumen. Metode campuran digunakan, menggabungkan survei kuantitatif dan analisis kualitatif. Hasilnya menunjukkan bahwa TikTok efektif dalam meningkatkan brand awareness melalui konten kreatif, tantangan hashtag, kolaborasi dengan influencer, dan iklan berbayar. Peningkatan keterlibatan pengguna, jumlah pengikut, viralitas konten, dan interaksi dengan konten merek menjadi indikator utama dampak TikTok terhadap brand awareness. Meskipun ada tantangan seperti kebutuhan akan kreativitas dan pemahaman terhadap algoritma, penelitian ini menyimpulkan bahwa TikTok adalah alat yang berharga dalam pemasaran digital, memungkinkan perusahaan untuk mencapai tujuan pemasaran mereka dan membangun brand awareness yang kuat di kalangan milenial dan Gen Z.
Co-Authors Aditama Putra, Nico Ahmad Syaifudin Akbar, Muhammad Fikri Ati, Henny Dewi Laras Dewi Laras Ati, Henny Luqmanul Hakim , Ikhsan