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All Journal Jurnal Pengabdian Masyarakat AbdiMas Procedia of Social Sciences and Humanities
Firdaus, Muhammad Allan
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences

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Rebranding UMKM Desa Kedungboto Menggunakan Platfrom Digital Untuk Meningkatkan Brand Image Firdaus, Muhammad Allan; Sari, Dewi Fitria; Rochmania, Ainur
Jurnal Pengabdian Masyarakat AbdiMas Vol 11, No 01 (2024): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v11i01.8050

Abstract

Desa kedungboto merupakan salah satu desa yang ada di kecamatan Porong, kabupaten Sidoarjo. Desa ini merupakan sebuah desa yang memiliki banyak pengusaha UMKM (Usaha Mikro, kecil, dan Menengah), akan tetapi banyak yang masih stagnan dengan hanya mengandalkan pola promosi dari mulut ke mulut WOM (Wouth Of Mouth). Tujuan dari kegiatan pengabdian ini yaitu dengan melatar belakangi sebuah keinginan agar seluruh usaha yang ada dalam desa kedungboto dapat dikenal oleh masyarakat luas dan menjadikan media sosial tersebut sebagai ikon desa kedungboto sehingga dapat meningkatkan brand image desa kedungboto. Metode yang digunakan memiliki tiga tahapan yaitu tahapan awal yang di isi dengan kegiatan mulai dari pembuatan flayer dan beberapa akun media sosial, tahap pelaksanaan diisi dengan kegiatan pemaparan dan kegiatan foto produk, dan yang terakhir tahap evaluasi. Berdasarkan hasil dari pengabdian masyarakat yang dilaksanakan terhadap UMKM desa kedungboto, dapat dijelaskan terkait kegiatan rebranding yang dilakukan oleh tim pengabdi dalam upaya peningkatan penjualan dengan memanfaatkan sosial media Facebook, Instagram, dan TikTok serta menyertakan publikasi ke media berita memperoleh hasil yang sesuai dengan yang diharapkan.
Digital Branding of Mafia Pentol Through Tiktok Firdaus, Muhammad Allan; Dharma, Ferry Adhi
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.611

Abstract

This research aims to explore Mafia Pentol's digital branding strategy comprehensively to increase brand awereness and brand loyalty. By using a qualitative research method that focuses on TikTok social media. The subjects in this study consisted of six people consisting of the owner, the marketing team, the creator team, and TikTok Mafia Pentol followers, while the object of this research is TikTok Mafia Pentol @teammafiapentol.sub. This research was analyzed using the concepts of digital branding and marketing communication. The results of this study state that Mafia Pentol has successfully built a strategy using the TikTok platform to increase brand awareness and brand loyalty. Mafia Pentol conducts market research to understand the competition and identify the right branding strategy. By analyzing the content and trends that are developing on TikTok, Mafia Pentol succeeds in creating content that is interesting and relevant to their audience. Through various digital branding strategies such as maximizing the use of social media, using quality marketing content, and inviting creators to collaborate, they have succeeded in increasing brand awareness of the Mafia Pentol brand. In addition, Mafia Pentol also maintains customer loyalty by actively interacting through social media or directly so that it creates an emotional bond, making this brand widely recommended by consumers to their closest people.
Digital Branding of Mafia Pentol Through Tiktok Firdaus, Muhammad Allan; Dharma, Ferry Adhi
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.611

Abstract

This research aims to explore Mafia Pentol's digital branding strategy comprehensively to increase brand awereness and brand loyalty. By using a qualitative research method that focuses on TikTok social media. The subjects in this study consisted of six people consisting of the owner, the marketing team, the creator team, and TikTok Mafia Pentol followers, while the object of this research is TikTok Mafia Pentol @teammafiapentol.sub. This research was analyzed using the concepts of digital branding and marketing communication. The results of this study state that Mafia Pentol has successfully built a strategy using the TikTok platform to increase brand awareness and brand loyalty. Mafia Pentol conducts market research to understand the competition and identify the right branding strategy. By analyzing the content and trends that are developing on TikTok, Mafia Pentol succeeds in creating content that is interesting and relevant to their audience. Through various digital branding strategies such as maximizing the use of social media, using quality marketing content, and inviting creators to collaborate, they have succeeded in increasing brand awareness of the Mafia Pentol brand. In addition, Mafia Pentol also maintains customer loyalty by actively interacting through social media or directly so that it creates an emotional bond, making this brand widely recommended by consumers to their closest people.
Co-Authors Ferry Adhi Dharma Rochmania, Ainur Sari, Dewi Fitria