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All Journal Jurnal Pengabdian Masyarakat AbdiMas Procedia of Social Sciences and Humanities
Sari, Dewi Fitria
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences

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Rebranding UMKM Desa Kedungboto Menggunakan Platfrom Digital Untuk Meningkatkan Brand Image Firdaus, Muhammad Allan; Sari, Dewi Fitria; Rochmania, Ainur
Jurnal Pengabdian Masyarakat AbdiMas Vol 11, No 01 (2024): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v11i01.8050

Abstract

Desa kedungboto merupakan salah satu desa yang ada di kecamatan Porong, kabupaten Sidoarjo. Desa ini merupakan sebuah desa yang memiliki banyak pengusaha UMKM (Usaha Mikro, kecil, dan Menengah), akan tetapi banyak yang masih stagnan dengan hanya mengandalkan pola promosi dari mulut ke mulut WOM (Wouth Of Mouth). Tujuan dari kegiatan pengabdian ini yaitu dengan melatar belakangi sebuah keinginan agar seluruh usaha yang ada dalam desa kedungboto dapat dikenal oleh masyarakat luas dan menjadikan media sosial tersebut sebagai ikon desa kedungboto sehingga dapat meningkatkan brand image desa kedungboto. Metode yang digunakan memiliki tiga tahapan yaitu tahapan awal yang di isi dengan kegiatan mulai dari pembuatan flayer dan beberapa akun media sosial, tahap pelaksanaan diisi dengan kegiatan pemaparan dan kegiatan foto produk, dan yang terakhir tahap evaluasi. Berdasarkan hasil dari pengabdian masyarakat yang dilaksanakan terhadap UMKM desa kedungboto, dapat dijelaskan terkait kegiatan rebranding yang dilakukan oleh tim pengabdi dalam upaya peningkatan penjualan dengan memanfaatkan sosial media Facebook, Instagram, dan TikTok serta menyertakan publikasi ke media berita memperoleh hasil yang sesuai dengan yang diharapkan.
Digital Marketing Majestic Koi Farm Through Sosial Media Instagram Sari, Dewi Fitria; Aesthetika, Nur Maghfirah
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.585

Abstract

Based on the researcher will examine social media marketing related to the concept of content used in Majestic Koi Farm's social media instagaram, the researcher aims to describe the content strategy used by Majestic Koi Farm to obtain research novelty. In this study, the research method is used the approach shown where the research describes the facts, facts, fields, and properties of objective traits accurately based on data derived from the results of observations through the Instagram account on a business. This data collection technique is also carried out through research on the analysis of instagaram social media content. The object of this study is Majestic Koi Farm's Instagram, while the subject in this study focuses on Majestic Koi Farm. The results of the research based on analysis through Instagram social media show that Majestic Koi Farm has implemented a social media marketing strategy in its Instagram. Through the use of Instagram, Majestic Koi Farm has successfully influenced consumers and increased their sales.
Digital Marketing Majestic Koi Farm Through Sosial Media Instagram Sari, Dewi Fitria; Aesthetika, Nur Maghfirah
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.585

Abstract

Based on the researcher will examine social media marketing related to the concept of content used in Majestic Koi Farm's social media instagaram, the researcher aims to describe the content strategy used by Majestic Koi Farm to obtain research novelty. In this study, the research method is used the approach shown where the research describes the facts, facts, fields, and properties of objective traits accurately based on data derived from the results of observations through the Instagram account on a business. This data collection technique is also carried out through research on the analysis of instagaram social media content. The object of this study is Majestic Koi Farm's Instagram, while the subject in this study focuses on Majestic Koi Farm. The results of the research based on analysis through Instagram social media show that Majestic Koi Farm has implemented a social media marketing strategy in its Instagram. Through the use of Instagram, Majestic Koi Farm has successfully influenced consumers and increased their sales.
Co-Authors Firdaus, Muhammad Allan Nur Maghfirah Aesthetika Rochmania, Ainur