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All Journal JRMSI - Jurnal Riset Manajemen Sains Indonesia Martabe : Jurnal Pengabdian Kepada Masyarakat Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Manajemen dan Bisnis Baja (JUMANIS BAJA) Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan National Conference on Applied Business, Education & Technology (NCABET) Jurnal Manajemen dan Bisnis (JMB) Jurnal Enterpreneur dan Bisnis (JEBI) (Indonesian of Interdisciplinary Journal) Jejak digital: Jurnal Ilmiah Multidisiplin Indonesia Economic Journal
Azizi, Enji
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PKM PENERAPAN MANAJEMEN USAHA DAN PRINSIP KESELAMATAN KESEHATAN KERJA (K3) PADA UKM PANDE BESI TRADISIONAL DESA TEJAMARI SERANG Azizi, Enji; Nur Hikmat, Mira; Puspa Wirani, Ayu
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 10 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i10.3960-3965

Abstract

Tujuan dari kegiatan pengabdian masyarakat dalam program kemitraan masyarakat adalah untuk meningkatkan kemampuan dan keterampilan mitra sasaran kelompok pengrajin pande besi tradisional yang ada di desa tejamari dalam menerapkan manajemen usaha, keselamatan kesehatan kerja dan pemasaran online (e-commerce).Metode dalam kegiatan ini dengan beberapa tahapan: sosialisasi, penerapan teknologi , pelatihan dan pendampingan , evaluasi dan program keberlanjutan. Hasil dari kegiatan ini menunjukan bahwa mitra sasaran kelompok pengrajin pande besi bisa menerapkan manajemen usaha, keselamatan kesehatan kerja dan pemasaran online hingga mencapai 80 %.
PENGARUH INFLASI, NILAI TUKAR, DAN SUKU BUNGA TERHADAP INDEKS HARGA SAHAM GABUNGAN DI BURSA EFEK INDONESIA Purnamasari, Mutiara Indah; Azizi, Enji; Adiwinata, Djaka
Jurnal Manajemen dan Bisnis (JMB) Vol 6, No 2 (2025)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v6i2.1818

Abstract

Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh Inflasi, Nilai Tukar, dan Suku Bunga Terhadap Indeks Harga Saham Gabungan di Bursa Efek Indonesia Periode 2017-2022 baik secara parsial maupun simultan. Pendekatan yang digunakan adalah pendekatan kuantitatif. Populasi penelitian ini adalah seluruh data time series meliputi Inflasi, Nilai Tukar, Suku Bunga, dan Indeks Harga Saham Gabungan (IHSG) selama tahun 2017 sampai 2022. Sampel dalam penelitian ini menggunakan metode purposive sampling yang diperoleh 288 sampel terdiri dari 72 sampel Inflasi, 72 sampel Nilai Tukar, 72 sampel Suku Bunga dan 72 sampel Indeks Harga Saham Gabungan. Metode analisis yang digunakan yaitu metode analisis regresi linear berganda, uji asumsi klasik, uji hipotesis, dan koefisien determinasi dengan menggunakan software SPSS 27.0. Berdasarkan hasil penelitian dapat disimpulan bahwa: (1) inflasi berpengaruh positif dan signifikan terhadap indeks harga saham gabungan, (2) nilai tukar berpengaruh positif dan tidak signifikan terhadap indeks harga saham gabungan, (3) suku bunga berpengaruh negatif dan signifikan terhadap indeks harga saham gabungan, (4) secara simultan inflasi, nilai tukar, dan suku bunga berpengaruh signifikan terhadap indeks harga saham gabungan di Bursa Efek Indonesia periode 2017-2022. Kata Kunci: Inflasi, Nilai Tukar, Suku Bunga, Indeks Harga Saham Gabungan.
Pengaruh Profitabilitas Dan Inflasi Terhadap Nilai Perusahaan(Studi Perusahaan Manufaktur Sektor Makanan Dan Minuman Yang Terdaftar Di Bursa Efek Indonesia Periode 2019-2023) Octaviani, Amara; Azizi, Enji; Wandi, Didi
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/g41p1f60

Abstract

This study aims to analyze the effect of profitability and inflation on firm value in food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the period 2019–2023. Profitability is measured using Return on Assets (ROA), while firm value is measured using Price to Book Value (PBV). The research employs a quantitative approach with a purposive sampling method, resulting in a sample of 22 companies. Data analysis was conducted with the help of SPSS Version 20. The partial test results show that the profitability variable (X1) has a negative and significant effect on firm value (PBV), as indicated by a significance value of 0.000, which is smaller than the α level of 0.05, and a t-value of -42.681, which is greater than the t-table value of 1.97190. The partial test results also indicate that the inflation variable (X2) has a negative and significant effect on firm value (PBV), as shown by a significance value of 0.000, which is below the required significance level of 0.05, and a t-value of - 77.227, which exceeds the t-table value of 1.97190. Simultaneously, profitability (ROA) and inflation have a significant effect on firm value (PBV).
Peran Strategi Pemasaran Digital dan Kualitas Produk dalam Meningkatkan Loyalitas Pelanggan Produk Emping Melinjo pada Merek Snack Crunchy Ku Kecamatan Cikedal Kabupaten Pandeglang Afifah, Rizka Mauliani; Wandi, Didi; Azizi, Enji
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/92fz4g31

Abstract

This study aims to explore the role of digital marketing strategies and product quality in enhancing customer loyalty toward the Snack Crunchy Ku melinjo chips brand in Cikedal District, Pandeglang Regency. The research adopts a descriptive qualitative approach, utilizing in-depth interviews, observations, and documentation involving business owners, employees, and loyal customers. The findings reveal that digital marketing strategies through social media platforms such as Instagram and WhatsApp Business are effective in reaching consumers and establishing two-way communication. Meanwhile, product quality—encompassing taste, crispiness, packaging, and hygiene plays a vital role in creating customer satisfaction and fostering loyalty. These two factors are interrelated and contribute to customer loyalty, as reflected in repeat purchases and product recommendations to others. This research provides recommendations for MSMEs to consistently integrate digital marketing strategies with continuous product quality improvement to strengthen their competitiveness in the market.
Co-Authors Adiwinata, Djaka Afifah, Rizka Mauliani Astuti, Peni Didi Wandi Kusuma, Hero Wirasmara Marlisa, Serli Mujianing Shalwa, Renata Nur Hikmat, Mira Nurhikmat, Mira Nurliana, Lia Octaviani, Amara Purnamasari, Mutiara Indah Puspa Wirani, Ayu Rachmadi, Agung Respatiningsih, Inneke Soraya, Ketty Suhroji Adha Trikawati, Trikawati Yulaikah Yulaikah, Yulaikah Yulianti, Eneng