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All Journal AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Jurnal Kewirausahaan Bukit Pengharapan
Damanik, Fransius Awaldo
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analisis Faktor-Faktor Yang Mempengaruhi Minat Beli Konsumen Di Toko SRC Kota Yogyakarta Damanik, Fransius Awaldo
Jurnal Kewirausahaan Bukit Pengharapan Vol. 3 No. 2 (2023): Periode November
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juwira.v3i2.155

Abstract

This study aims to determine whether service quality, store image, and store atmosphere affect consumer buying interest at SRC stores in Yogyakarta City. The population in this study were respondents who had shopped at the SRC store in Yogyakarta City. This type of research uses qualitative research with data collection methods through interviews. The sampling method in this study used the accidental random sampling method, namely taking samples from members of the population at random, a population that can be found easily and who are happy to provide it. The number of samples taken is 60 respondents. Based on the conclusions of this study, it shows that the Service quality has no positive and insignificant effect on consumers' buying interest in SRC stores. While the variables of store image and store atmosphere have a positive and significant effect on consumer buying interest at the SRC store in Yogyakarta City, and the variables of service quality, store image and store atmosphere simultaneously have a significant effect on consumer buying interest at the SRC store in Yogyakarta City. The ability of the independent variable in explaining the dependent variable, which is 75.2%, the remaining 24.8%, is explained by other variables not discussed in this study, such as the distance between the SRC store and the people who shop at the store.
Metode SAW dan TOPSIS dalam Sistem Pendukung Keputusan: Tinjauan Literatur Sistematis Damanik, Fransius Awaldo
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 3 No. 2 (2023): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v3i2.1174

Abstract

This study aims to evaluate the effectiveness and efficiency of the SAW and TOPSIS methods in decision support systems and identify the latest trends and innovations in their application. The research analyzes various academic sources, including journals and conference papers, that discuss these methods and compare them with other approaches based on criteria such as accuracy, complexity, and ease of implementation. Case studies from different fields are utilized to assess the real-world performance of these methods. The findings indicate that the SAW method is more efficient in computational time and suitable for problems with numerous quantitative criteria, although it is less optimal for criteria with highly varied importance levels. Meanwhile, the TOPSIS method provides higher accuracy in handling diverse criteria and complex data, albeit requiring more time and computational resources. Both methods remain relevant due to innovations that enhance their effectiveness in various decision support system applications.
METODE SAW DAN TOPSIS DALAM SISTEM PENDUKUNG KEPUTUSAN: TINJAUAN LITERATUR SISTEMATIS Damanik, Fransius Awaldo
Jurnal Kewirausahaan Bukit Pengharapan Vol. 3 No. 1 (2023): Periode Mei
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juwira.v3i1.444

Abstract

This research aims to evaluate the effectiveness and efficiency of the SAW (Simple Additive Weighting) and TOPSIS (Technique for Order of Preference by Similarity to Ideal Solution) methods in decision support systems and to identify recent trends and innovations in the application of these two methods across various fields. The research methodology involves collecting and analyzing various academic sources, including journals and conference proceedings that discuss the SAW and TOPSIS methods and compare them with other methods in decision support systems. It compares the effectiveness and efficiency of SAW and TOPSIS based on criteria such as accuracy, complexity, and ease of implementation. Case studies are conducted in various fields to observe the real-world application and performance of the SAW and TOPSIS methods in practical situations. The research concludes that although SAW and TOPSIS each have their own strengths and weaknesses, recent innovations and adaptations keep both methods relevant and effective in various decision support system applications. The SAW method has proven to be efficient in terms of computational time and easy to implement, making it suitable for problems with many quantitative criteria. However, this method is less effective in handling criteria with highly varying levels of importance. On the other hand, the TOPSIS method provides more accurate results in situations with diverse criteria and has the ability to handle more complex data, although it requires more time and computational resources compared to SAW
Pengaruh Kesadaran Merek dan Citra Merek terhadap Minat Beli Konsumen Toko SRC di Kabupaten Sleman Damanik, Fransius Awaldo
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 3 No. 3 (2023): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v3i3.1039

Abstract

This study examines the impact of brand awareness and brand image on consumers' purchase intentions. SRC, a modern grocery store participating in the PT SRC Indonesia Sembilan (SRCIS) partnership program, aims to enhance the competitiveness of MSME grocery stores through business support and sustainability initiatives. The research employs multiple linear regression analysis, preceded by descriptive analysis and traditional assumption tests. The significance score of 0.008 reveals a positive and significant influence of brand awareness on consumers' purchase intentions at the SRC shop in Sleman Regency. A positive correlation exists between brand recognition and increased buying interest. Additionally, with a significance score of 0.000, brand image is shown to have a significant and favorable effect on consumers' purchase intentions at the SRC shop. A positive brand image leads to a proportional increase in consumers' purchase intentions. Overall, brand awareness and brand image together account for 55.7% of the influence on consumers' propensity to purchase at the SRC shop in Sleman Regency.
PENGARUH E-WOM DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN Mahendra, Sepdwipa; Damanik, Fransius Awaldo
Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Vol 4 No 1 (2025): Februari
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/jimbis.v4i1.7446

Abstract

Penelitian ini bertujuan untuk menjelaskan pengaruh e-WOM dan kualitas pelayanan terhadap loyalitas pelanggan melalui kepuasan pelanggan sebagai variabel mediasi di UMKM Mie Ayam Pak Man Tawangmangu. Populasi dalam penelitian ini adalah pelanggan UMKM Mie Ayam Pak Man Tawangmangu dengan jumlah 128 sampel yang tidak diketahui populasinya. Metode pengambilan sampel dalam penelitian ini menggunakan purposive sampling, yaitu pengambilan sampel secara sengaja berdasarkan persyaratan kriteria tertentu. Metode analisis statistik melalui SEM PLS dengan perangkat lunak SMART PLS.4.1.1.2. sebagai pengujian hipotesis. Hasil penelitian ini yaitu e-WOM dan kualitas pelayanan berpengaruh signifikan terhadap loyalitas pelanggan. e-WOM berpengaruh signifikan dan kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan. Kepuasan pelanggan berpengaruh signifikan terhadap loyalitas pelanggan. e-WOM dan kualitas pelayanan berpengaruh signifikan terhadap loyalitas pelanggan melalui kepuasan pelanggan sebagai variabel mediasi. Implikasi penelitian ini bahwa UMKM Mie Ayam Pak Man Tawangmangu perlu mengembangkan strategi pemasaran secara berkelanjutan melalui e-WOM dan kualitas pelayanan sehingga dapat memuaskan pelanggan dan pelanggan yang loyal.
Co-Authors Mahendra, Sepdwipa