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All Journal RETORIKA: Jurnal Ilmu Bahasa Wacana Publik
Rezeki, Fri
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Education Languange, Linguistic, Communication & Media Social Sciences

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The Role of Hyperbolic Figures in Influencing Consumers on Social Media: A Stylistic Study on Shampoo Advertisements Zainal, Anna Gustina; Besar , Ibrahim; Fitria, Arie; Rezeki, Fri; Pratama, Prayoga Adi
RETORIKA: Jurnal Ilmu Bahasa Vol. 10 No. 3 (2024)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55637/jr.10.3.10381.729-742

Abstract

Online media is one of the communication tools used by producers to convey messages to consumers in advertisements. This study examines the impact of using hyperbolic language style on consumer behavior in shampoo advertisements on social media through a stylistic analysis. Hyperbolic language is a type of language style that involves exaggerated statements or claims, often used in advertising to create memorable and persuasive messages. The aim of this research is to explore how this language style influences consumer perception, engagement, and ultimately, purchase decisions. By analyzing Clear and Pantene shampoo advertisements in online media, this study identifies frequently used hyperbolic techniques and evaluates their effectiveness in capturing attention and enhancing consumer engagement. This research is a descriptive qualitative study. The data in this research consists of sentences and signs, while the data sources are Clear and Pantene shampoo advertisements in online media. The method used to collect the data is the observation method without direct involvement. The researcher collects and observes Clear and Pantene shampoo advertisements in online media. The collected data is then reduced, classified, verified, and tabulated based on its type. Subsequently, the researcher conducts data analysis based on stylistic theory. Additionally, the researcher interprets the data and draws conclusions. The results of the study show that hyperbole significantly enhances the emotional appeal of advertisements, leading to higher consumer interest and interaction. Moreover, hyperbole is used to highlight the advantages of Clear and Pantene shampoo products without disparaging or belittling other shampoo products. This study underscores the importance of stylistic elements in advertising and provides insights into how marketers can strategically use hyperbolic language to optimize their social media campaigns.
Literasi Perempuan Digital Immigrant di Perdesaan Oktiani, Hestin; Puspandari; Effendy, M.Yusuf; Rezeki, Fri; Ninggar, Emirullyta Harda
Wacana Publik Vol. 17 No. 2 (2023): Wacana Publik
Publisher : P3M STISIPOL Dharma Wacana Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37295/wp.v17i2.51

Abstract

Media consumption in large enough quantities, with a fairly frequent frequency and for a long enough duration can cause addiction in children and teenagers. Various services are available on the internet, this means that children and teenagers can stay on the internet for a long time. Therefore, parents need to have the knowledge and ability to supervise and regulate internet use among children and adolescents. Since the Covid 19 pandemic, the use of gadgets and the internet has become increasingly popular among children in both urban and rural areas. What is the condition of parents' knowledge and abilities regarding digital applications that can be used to monitor and regulate children's internet use is very important to know. This is thought to have an influence on how parents supervise or assist children and teenagers in internet use. This was researched using a quantitative approach. The method used was a survey method, with a population of mothers who had children attending junior high school in Pagelaran District, Pringsewu Regency. Of the 22 villages, 14 villages were selected as research locations, with a total of 212 mothers as respondents, taken purposively and modified snowball sampling. The data was processed and analyzed using percentage and tabulation formulas. The results of the study showed that there were still very few mothers in the villages. who have digital literacy skills and tools that can be used to supervise and regulate children's use of gadgets. Apart from that, literacy in digital tools is still minimal. This is based on the past cultural background of women/mothers in rural areas as digital immigrants. However, women/mothers in rural areas are aware of the negative impact that will occur on their children both physically and mentally if they use gadgets excessively and unwisely. Mothers have the desire to gain knowledge and have skills in using digital tools to monitor and regulate their children's use of gadgets.
Literasi Perempuan Digital Immigrant di Perdesaan Oktiani, Hestin; Puspandari; Effendy, M.Yusuf; Rezeki, Fri; Ninggar, Emirullyta Harda
Wacana Publik Vol. 17 No. 2 (2023): Wacana Publik
Publisher : LP3M Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37295/wp.v17i2.51

Abstract

Media consumption in large enough quantities, with a fairly frequent frequency and for a long enough duration can cause addiction in children and teenagers. Various services are available on the internet, this means that children and teenagers can stay on the internet for a long time. Therefore, parents need to have the knowledge and ability to supervise and regulate internet use among children and adolescents. Since the Covid 19 pandemic, the use of gadgets and the internet has become increasingly popular among children in both urban and rural areas. What is the condition of parents' knowledge and abilities regarding digital applications that can be used to monitor and regulate children's internet use is very important to know. This is thought to have an influence on how parents supervise or assist children and teenagers in internet use. This was researched using a quantitative approach. The method used was a survey method, with a population of mothers who had children attending junior high school in Pagelaran District, Pringsewu Regency. Of the 22 villages, 14 villages were selected as research locations, with a total of 212 mothers as respondents, taken purposively and modified snowball sampling. The data was processed and analyzed using percentage and tabulation formulas. The results of the study showed that there were still very few mothers in the villages. who have digital literacy skills and tools that can be used to supervise and regulate children's use of gadgets. Apart from that, literacy in digital tools is still minimal. This is based on the past cultural background of women/mothers in rural areas as digital immigrants. However, women/mothers in rural areas are aware of the negative impact that will occur on their children both physically and mentally if they use gadgets excessively and unwisely. Mothers have the desire to gain knowledge and have skills in using digital tools to monitor and regulate their children's use of gadgets.
Co-Authors Anna Gustina Zainal Besar , Ibrahim Effendy, M.Yusuf Fitria, Arie Hestin Oktiani Ninggar, Emirullyta Harda Pratama, Prayoga Adi Puspandari